Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the industry. This time, you get to discover five hand-picked neuromarketing solutions.
Out of 129, the Global Startup Heat Map highlights 5 Top Neuromarketing Solutions
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 129 exemplary startups & scaleups we analyzed for this research. Further, it highlights five neuromarketing startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these five startups & scaleups in this report. For insights on the other 124 neuromarketing solutions, get in touch with us.
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Neuroconversion provides Consumer Insights
Founding Year: 2018
Location: Marrakech, Morocco
Industry: Marketing
Partner for Digital Marketing Optimization
Moroccan startup Neuroconversion utilizes predictive eye-tracking algorithms to determine consumer behavior insights on websites and apps. It tests the emotional and cognitive responses from the consumer to analyze the effectiveness of digital marketing campaigns. Insights from neuromarketing enable the redesign of websites, apps, and digital marketing campaigns for higher returns on investment (ROI). This way, it benefits the business owners with increased traffic on their website and lowered costs of their digital ad campaigns.
emoty AI enables Emotion Recognition
Founding Year: 2019
Location: Istanbul, Turkey
Industry: Ecommerce
Reach out to emoty AI for Customer Mood Analysis
Turkish startup emoty AI makes AI-based software interfaces for user behavior research. The startup’s software is hardware-agnostic and serves consumer product companies. It employs neuroscientific technologies such as micro facial expression analysis, pupil and audio analysis, and heart rate detection using the consumer’s phone camera. The emotion recognition technology analyzes the biometric data and provides real-time customer emotion reports. This allows companies to improve their product and marketing activities.
Neurosensum builds Product Testing Tools
Founding Year: 2018
Location: Jakarta, Indonesia
Funding: USD 8,4 M
Industry: Marketing
Work with Neurosensum for Consumer Insights
Indonesian startup Neurosensum offers product testing tools that provide consumer preference insights at different marketing touchpoints. The startup combines AI and neuroscience tools as well as virtual reality (VR), facial coding, and reaction time-based applications. Myndsight, the startup’s AI-enabled platform provides television commercial (TVC) testing, billboard testing, and product likeability measurement. Myndsight gives a frame-by-frame emotional response towards a TVC and helps in predicting sales. The startup’s solution eliminates false customer responses on surveys by directly mapping their subconscious behaviors.
Immersion Neuroscience delivers Consumer Behavior Prediction
Founding Year: 2017
Location: Los Angeles, USA
Funding: USD 1 M
Industry: User Testing
Collaborate for Predictive Marketing
US-based startup Immersion Neuroscience builds wearable sensors that measure audience attention. The startup’s sensors examine the biometric signals arising from their peripheral nervous system. The startup collects data from smartwatches of the target audience while they engage with the brand’s content. Using AI, it processes these signals to instantly determine the audience’s neurological state in response to the test content. This user behavior information enables companies to identify growth areas for their business.
MindProber provides Engagement Statistics
Founding Year: 2016
Location: Porto, Portugal
Funding: EUR 500 000
Industry: SportsTech
Partner for Fan Engagement
Portuguese startup MindProber automates live media testing for sporting events. The startup’s neuroscience platform scrutinizes physiological and behavioral data of a large set of participants as they react to advertisements during sporting events. The platform uses biometric sensors and produces a real-time analysis of the advertisement’s impact on the audience. This enables organizations to boost fan emotions towards the sports or brand and identify the best ad placements opportunities.
Discover more Startups
Startups such as the examples highlighted in this report focus on brain-computer interfaces, customer engagement, and behavior analytics. While all of these technologies play a major role in advancing the industry, they only represent the tip of the iceberg. To explore neuromarketing technologies in more detail, let us look into your areas of interest. For a more general overview, download one of our free Industry Innovation Reports to save your time and improve strategic decision-making.
