Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into advanced analytics. This time, you get to discover 5 hand-picked consumer insights startups.
Global Startup Heat Map: 5 Top Consumer Insights Startups
The 5 advanced analytics startups you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 advanced analytics startups & scaleups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 751 companies we analyzed for this specific topic.
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Argoid offers Autonomous Consumer Insights
An explosion of e-commerce companies & digital media outlets in recent years has resulted in heightened competition. With so many places to look on the internet, brands, and companies constantly explore creative ways to grab the attention of their target audience. Market research, consumer insights, and audience sentiment analysis increasingly utilize artificial intelligence algorithms to provide precise consumer insights and help companies better engage with their target market.
The US-based startup Argoid builds an AI-driven personalization technology to help content and media companies cater to the individual needs of their customers. The startup’s streaming media personalization platform features data curation using autonomous AI bots and applies machine learning (ML) algorithms to provide accurate results in real-time. The solution helps media companies increase click-through-rates, retention rates, as well as return on investment (ROI).
Olvin develops a Consumer Demographics Tool
Perception and asset management, as well as accurate demographic analytics, are challenges for the real estate sector. The prevalence of AI and big data solutions allow PropTech startups to better cater to the needs of the industry. Consumer insights startups working in real estate take into account various asset and location factors while also scrutinizing social media platforms for consumer sentiments.
Olvin is a British startup developing a real estate consumer demographic tool called Almanac. The solution allows retailers and property developers to easily understand consumer demographics within a geographical region. Almanac enables proactive supervision of locations across a city or neighborhood. It also identifies trending and up-and-coming locales for planning new commercial development. The solution reduces costs for commercial property-seekers by matching locations with their specific customer base.
GenY Labs enables Social Listening
Telecom operators usually struggle to efficiently handle their customer grievances. Poor visibility and insights into the problems facing subscribers disrupt customer experiences and cause churn for telecom operators. Advanced analytics and AI help providers analyze customer data to provide targeted recommendations for improving network performance or operations.
GenY Labs offers Auris, an AI platform that helps telecom companies draw insights from consumer engagement and constantly learn from their feedback. The Auris platform features a digital command center allowing customer care representatives to respond to subscriber concerns in real-time. The platform also enables telecom operators to better understand local issues, measure broad metrics, and automate escalations. The solution provides valuable inputs from consumer insights for developing holistic marketing strategies.
Zectr performs Advertising Impact Analysis
Brands often mark a considerable portion of their budgets for advertising campaigns. However, not all campaigns produce the desired results and wrong decisions often end up hurting the brand reputation. This challenge provides opportunities for AI startups to develop solutions to help brands measure the impact of their advertisements. These solutions allow brands to effectively reach their intended audiences and gain customers from their campaigns.
Chinese startup Zectr utilizes advanced analytics and ML algorithms to help brands create better ad campaigns and improve customer targeting. Brands use the Zectr Ad Impact platform to rapidly test campaigns as it predicts the success of different campaigns based on ad reactions and purchase motivation metrics. By evaluating the best option to proceed with, it simplifies the decision-making process.
SightX creates Industry-Agnostic Market Research Software
Large companies usually employ market research firms to conduct extensive analysis into consumer behaviors while launching a new product or entering a new market. Conducting the research is also expensive and involves a long turnaround for making actionable decisions. Further, most market researches are done from scratch to avoid confidentiality issues and cater to specific client needs. All of this drives AI startups to develop market research solutions that are accessible, diverse, and also affordable.
SightX is a US-based startup creating an end-to-end platform for project design, consumer engagement, automated analytics, and reporting. The startup’s platform allows brands and companies to perform consumer surveys. It also allows automation of MaxDiff analysis, testing various concepts, and the creation of consumer segments. Moreover, the platform helps brands understand consumer sentiment using natural language processing (NLP) tools. It provides insights into how consumers perceive various features of a product or service.
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