The packaging industry is adopting smart and sustainable solutions to make product packaging more consumer-, brand-, and environmentally-friendly. The major packaging industry trends that enable smart packaging are the internet of packaging, active packaging, and the use of nanotechnology. However, since the COVID-19 pandemic has kept people in their homes, packaging from online shopping creates the serious challenge of waste production. Hence, startups and scaleups accelerate innovations around biodegradable, recyclable, and edible packaging. At the same time, the deployment of 3D printing and robotic packaging simplifies packaging processes and reduces costs for brands and consumer product companies.
Innovation Map outlines the Top 10 Packaging Industry Trends & 20 Promising Startups
For this in-depth research on the Top Packaging Industry Trends & Startups, we analyzed a sample of 2.907 global startups and scaleups. The result of this research is data-driven innovation intelligence that improves strategic decision-making by giving you an overview of emerging technologies & startups in the packaging industry. These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform quickly delivers an exhaustive overview of emerging technologies within a specific field as well as identifies relevant startups & scaleups early-on.
In the Innovation Map below, you get an overview of the Top 10 Packaging Industry Trends & Innovations that impact packaging companies worldwide. Moreover, the Packaging Innovation Map reveals 20 hand-picked startups, all working on emerging technologies that advance their field. To explore custom insights, get in touch.
Tree Map reveals the Impact of the Top 10 Packaging Industry Trends
Based on the Packaging Innovation Map, the tree map below illustrates the impact of the top 10 packaging industry trends. Startups innovate packaging to make the packaging more connected and interactive. This is done through QR codes, Radio Frequency Identification (RFID) tags, augmented reality (AR), and IoT-based food spoilage detection sensors. Increasing consumer awareness encourages companies to adopt circular packaging solutions by using recyclable and biodegradable materials such as post-consumer resins, bagasse, hemp, and polylactic acid (PLA). Digital printing on the packaging is another big trend impacting packaging supply chains. With the AI-assisted robots carrying out the monotonous packaging processes of picking and placing, palletizing, and inspection, packaging automation is also disrupting the packaging industry. Industries such as food, beverage, cosmetics, and pharma, incorporate active packaging into their products to tackle the challenge of product spoilage. Further, 3D printing and customized packaging enable brands to stand out and get noticed.
Global Startup Heat Map covers 2.907 Packaging Startups & Scaleups
The Global Startup Heat Map below highlights the global distribution of the 2.907 exemplary startups & scaleups that we analyzed for this research. Created through the StartUs Insights Discovery Platform, the Heat Map reveals that the United States is home to most of these companies while we also observe increased activity in Europe, particularly the UK, as well India.
Below, you get to meet 20 out of these 2.907 promising startups & scaleups as well as the solutions they develop. These 20 startups were hand-picked based on criteria such as founding year, location, funding raised, and more. Depending on your specific needs, your top picks might look entirely different.
Discover the Top 10 Packaging Industry Trends
1. Internet of Packaging
The internet of packaging brings technological disruption to traditional packaging and allows consumers to better connect with brands. Smart packaging leverages technology such as QR codes, smart labels, RFID & Near Field Communication (NFC) chips. These cutting-edge technologies offer value-added benefits of security, authentication, and connectivity, making the product packaging a data carrier and digital tool. AR packaging gives companies an opportunity to better engage with customers by introducing them to a range of product content, discount codes, and video tutorials. Further, the internet of things sensors and devices allow brands to integrate diagnostic and indicator functionalities in their packaging. This helps customers to know in real-time the product’s condition.
Langgeng Sukses Abadi Technology offers Anti-Counterfeit Solutions
Indonesian startup Langgeng Sukses Abadi Technology offers an anti-counterfeit technology solution. The startup integrates QR codes and cloud technology to allow brand owners and customers to identify the authenticity of the products. The startup installs unique security codes on each product, which allows brand owners and retailers to track items throughout the supply chain. This is done through the web-based portal and applications. QTRUST enables brands to interact with customers; deliver the correct brand story, and run customer survey campaigns. The startup’s mobile app enables users to check the product information, location of shops, transaction history, and get reward points.
RightMash enables Food Consumption Tracking
British startup RightMash Technologies builds an IoT-based real-time food consumption tracking platform. The food item is placed on an NFC-enabled RightMash sensor which tracks minor weight changes in the food item or container. Then, the RightMash platform uses big data to provide consumption patterns and inventory analysis. In the event of low stocks, reorder, or expiring products, RightMash automatically triggers an alert. The startup provides businesses in the food industry with the technology to increase their revenues by helping businesses reduce losses incurred due to spoilage, wastage, mishandling, or manual error.
2. Biodegradable Packaging
Plastic is the most commonly used packaging material since the early 20th century, however, its slow decomposition rate causes widespread environmental problems. As consumers become more aware of the negative consequences of single-use plastic packaging, they demand eco-friendly packaging. Biodegradable packaging and films gain traction and are suitable alternatives to traditional plastic packaging. For example, starch, cellulose, PLA, polyhydroxybutyrate (PHB), and polyhydroxyalkanoates (PHA), as well as other biopolymers, find applications in the packaging industry. Apart from this, plant-based packaging from sugarcane, coconut, hemp, and corn starch also replace plastic packaging. These innovations are economical for businesses to adopt and reduce their impact on the environment.
OCEANIUM develops Compostable Seaweed Packaging
OCEANIUM is a UK-based startup that develops products from sustainably farmed seaweed. They procure seaweed and then utilize refinery technology and marine science to extract maximum value out of the plant. The startup produces bio-packaging material, OCEAN WARE, an all-natural, home compostable bio-packaging that replaces traditional use-and-throw packaging. The earliest version of their packaging is made to be composted for soil health or for anaerobic digestion to generate energy. Further, bioactive nutrients, cosmetics, and plant-based food ingredients are some other product offerings from the startup.
LAM’ON produces Corn-based Foil Packaging
Bulgarian startup LAM’ON produces 100% biodegradable and compostable lamination film and foil packaging. They produce PACK’ON, a packaging foil made of polylactic acid (PLA) derived from corn. The use of silver nanoparticles as antibacterial additives in the foil and its oxygen barrier properties make the solution suitable for food packaging. The film and foil break down in natural materials such as water, carbon dioxide, and composite. The polymer threads of the product are biaxially oriented and, hence, make it durable and less prone to tearing. Moreover, PACK’ON indicates no migration of oils and other elements which makes the product safe for packing of food and cosmetics.
3. Digital Printing
The process of printing on packaging comes with many challenges, some of which are accuracy, low quality of color, and high labor costs. This gives the opportunity to innovate the process with digital printing, making it one of the top packaging industry trends. Unlike traditional offset or flexo printing techniques, it does not require separate plates for different prints. All the content is printed in a single pass in digital printing, making it less laborious. Modern digital printing has a limited impact on the environment as it eliminates the need for prepress procedures or additional labeling which, in turn, reduces waste and lowers inventory requirements. Additionally, with less turnaround time and more flexibility to experiment with the design, digital printing facilitates customized packaging for brands to cater to different subgroups of consumers. Direct thermal printing is another printing technique that uses thermal imaging and is used to print labels and flexible packaging, without the use of inks.
Flexible Pack offers Digital Printing for Flexible Packaging
Flexible Pack is a US-based startup that offers digital printing for flexible packaging. It uses a HP Indigo digital press for printing on flexible packages, pouches, shrink sleeves, and labels. The startup’s technology offers gravure-matching quality along with a wide color scale, increased productivity, and high-quality automated finishing. The technique also makes it easier to print variable data such as barcodes or QR codes. Further, the startup offers printing on heat-sensitive materials as well.
Copy4LessNY provides Package and Label Printing Services
US-based startup Copy4LessNY provides printing services for packaged products and labels. It offers digital printing for corrugated boxes, cartons, and films with fast turnaround times. Further, the startup also offers custom printed labels for products.
4. Packaging Automation
The major challenges associated with packaging are productivity, precision, and quality control. Automating the packaging processes, e.g. for pick and place, depanning, filling, packing, sealing, labeling, and palletizing is a big packaging industry trend. Packaging automation with the use of robotic arms and grippers not only eliminates human errors but also ensures the safe handling of delicate products. Finally, startups also develop artificial intelligence-powered vision systems that take pictures of the finished goods on the floor to analyze the packaging that meets the set standards. These vision-assisted robots are used to automate processes such as product sorting, quality control, and inspection to increase overall efficiency.
Wootzano makes Dexterous Robotic Systems for Food & Vegetable Packaging
Wootzano is a UK-based startup that makes robotic systems to handle extremely delicate objects. The startup’s robotic system is capable of performing functions like trimming, picking, and packing fresh produce including tomatoes and grapes. The robots use complex machine learning algorithms to execute their tasks and adapt to the changing environment. Further, LiDAR is used for inspection automation and weight estimation. The robot’s hand covered with electronic skin has high sensing capabilities. This feature allows it to handle delicate fresh produce without squeezing them. It also predicts product shelf life which, in turn, helps manufacturers ensure only fresh produce stays on the shelf.
CoRobotics provides Co-bots for Packaging and Palletization
Polish startup CoRobotics builds packing robots to perform a wide range of repetitive packaging tasks. Their SmartPalletizer is an easy-to-program robotic solution that automates the entire palletizing or depalletizing process. The configuration is done through user-friendly software with palletizing parameters. It is also possible to replicate layers or set up different palletizing schemes. Additionally, the user has to enter the size and number of pallets, as well as the position of the robot and use of spacers, on the touch screen. Additionally, the SmartPalletizer configures and executes the palletization or depalletization of one or two pallets. Other features of the robot include sensors to detect the pallet and cardboard presence at the end of the line.
5. Active Packaging
According to the Food and Agriculture Organization (FAO), one-third of all the food produced for consumption is wasted globally. Food waste is a big challenge to be addressed as companies often incur huge losses because of the same. Active packaging is a growing packaging industry trend, which is used with the goal of increasing the shelf life of the product and has applications in the food, beverage, cosmetic, and pharmaceutical industries. For example, modified atmospheric packaging uses oxygen or ethylene absorbers and moisture regulators to keep food fresh. Another example of active packaging releases antimicrobial agents to prevent bacterial growth in the product.
SoFresh manufactures Active Packaging Films & Containers
SoFresh is a US-based packaging startup that develops food-saving packaging. The startup develops techniques for infusing food-grade natural extracts into film or containers that release controlled active vapor in the food item. Mold spores absorb the vapor, slowing down their metabolism to the point that they struggle to survive. SoFresh’s packaging products include standard and custom bread and bakery packaging, over-wrap films, lid stock materials, and barrier laminations. Its technology is tested with food items such as bread, cheese, and berries hence is well suited for companies selling these eatables. SoFresh’s active packaging solution enables companies to extend food travel life, shelf life, and consumption time so as to mitigate spoilage and wastage.
Impactful Health R&D develops Compostable Active Packaging for Fish
Canadian startup Impactful Health R&D develops a packaging solution to prolong the shelf life of fresh fish. The startup offers an active film-based technology with naturally derived anti-bacterial components. Their packaging is 100% biodegradable and is compliant with the Food and Drug Administration’s (FDA) oxygen transmission rate requirement. Further, the film is useful in skin or vacuum packaging applications and preserves the texture of the fish. The startup’s solution is capable of increasing the shelf life of fish by a considerable amount of time. This helps fish sellers, re-sellers, and fish farming industry to minimize losses.
6. Custom Packaging
The appearance of a product plays a big role in attracting consumers to a product. Hence, the packaging holds as much importance as the product itself, as it’s a crucial marketing tool for businesses. The challenge for the brands is to make the packaging eye-catching to attract more customers and boost sales. Making the unboxing experience more personalized and unique is the key to creating a lasting impact so that customers come back to the brand. A good example is Coca-Cola’s popular “Share a Coke” campaign, which had names printed on the packaging to give it a personal touch.
PACKMOJO designs 3D Models for Custom Packaging
PACKMOJO is a Chinese startup that allows businesses to design their custom packaging on their online platform without having to hire a designer. Also, the platform makes it possible for the brand to preview its design in 3D and get instant price quotes. The startup promotes sustainability by using packaging material made from 50% post-consumer waste. Further, they use eco-friendly inks like soy ink for printing, and water-based varnish instead of lamination to seal the ink.
HUIDE PACKAGING manufactures Kraft Paper Bags and Boxes
HUIDE PACKAGING is a Chinese startup that designs and manufactures custom paper packaging solutions. Their in-house packaging engineers specialize in creating a structure that protects the item from damages. Also, the graphic team creates a design that aligns with the branding strategy of the company and showcases a 3D mock-up of the final design. And before the mass production of custom packaging, the startup turns the packaging ideas into tangible prototypes. The startup offers fast manufacturing of custom packaging with their automated machinery, printing is done by 8-color, water-based flexo press. Finally, designing and decoration on the packaging are done with machines capable of foil-stamping, spot UV, debossing & embossing, gloss lamination, varnish, etc.
7. Recyclable Packaging
With countries banning single-use plastic, businesses have to look for materials other than plastic for product packaging in order to comply with the regulations. Adopting sustainable packaging remains a challenge for most companies, but the use of recyclable materials is one such packaging industry trend that helps businesses adopt circular packaging practices. For example, post-consumer resins (PCR) are recyclable packaging material that is derived from post-consumer waste. Other than this, startups develop mono-material packaging instead of multi-layer packaging since mono-material are easily recyclable.
Boostani develops Monomaterial Packaging
Dutch startup Boostani develops monomaterial barrier packaging to replace the non-recyclable multilayer packaging and reduce plastic waste. Boostani develops masterbatches and compounds for monomaterial packaging with barrier properties. It uses additives in small proportions to create a barrier, instead of different layers of plastic, which make the compound recyclable. All the materials used by the startup are FDA-approved and suitable for food packaging.
Ecoplasteam derives Raw Material from Waste
Ecoplasteam is an Italian startup that makes an ecological raw material from waste. The startup produces EcoAllen, which is a regenerated granule based on polyethylene and aluminum. It is derived by using proprietary technology to recycle tetra packs, which are made of layers of cellulose, plastic, and aluminum. EcoAllene is an infinitely recyclable material, it is colorable, and has a glittery texture. The material has high moldability and hence is used in the packaging industry for making packaging bottles. EcoAllene also finds applications in the fashion, construction, and consumer product industries.
8. Edible Packaging
Packaging follows the use-dispose model, and so largely contributes towards solid waste and ends up either in landfills or in water bodies. This is why over the last decade, both businesses and consumers are moving towards sustainable packaging. The challenge for businesses is to opt for packaging that satisfies this basic functionality and also reduces or eliminates solid waste. Edible packaging is a revolutionary packaging industry trend that addresses the challenges and also closes the loop for packaging. A good example is packaging made from milk protein used as casein film around food products. These films are better at keeping food fresh, compared to plastic. Also, startups making edible spoons, straws, or other cutlery items provide restaurant chains, cafes, or ice cream parlors with options other than plastic.
Decomer Technology makes Edible Packaging Material
Decomer Technology is an Estonian BioTech startup that is innovating a plant-based edible and water-soluble packaging material. The startup’s material is tasteless, transparent and hypoallergenic, and is used for packaging in industries like food, detergent, pharmaceutical, and agriculture. Their product, HoneyDrop, is honey packaged in edible packaging material. BlenDay is another product by the startup, a blendable plant-based superfood pillow pack, which is consumed by blending into smoothies as-is. The outer layer of BlenDay packs is made of pectin and colorful superfood powders.
Kulero makes Edible Cutlery
Kulero is a Germany-based startup that produces edible cutlery. Kulero meets the demand for disposable cutlery with its edible and sustainable cutlery alternatives. The edible cutlery is made from multi-grain flour, salt, and water. In addition, spices, herbs, or cocoa powder are used to add flavors. Their vegan spoons are durable and last 30 minutes in hot liquids or soups and 60 minutes in cold meals. Already, the startup has managed to replace 5 million plastic spoons. It currently offers a range of products including edible spoons, edible straws, and cups, as well as compostable bowls and plates.
9. 3D Printing
3D printing is a growing packaging industry trend that allows companies to construct different prototypes and innovate their packaging line in near real-time. Brands often experiment with packaging designs, which are costly, time-consuming, and produce waste. 3D printing technology also facilitates personalized packaging, with zero contribution towards plastic waste. The technology offers greater design freedom to engineers and designers and empowers them to produce high-quality products. Additive manufacturing technology is also used by manufacturers to make prototypes of packaging machinery parts, for example, by printing robotic arms for a certain packaging line.
tForm creates Thermoformed Plastic Packaging Solutions
US-based startup tForm creates hassle-free and fast custom solutions for thermoformed packaging. To optimize packaging solutions while lowering lead times, tForm employs advanced computer-aided design (CAD) and 3D modeling, 3D printing, proprietary mold designs, and lean manufacturing techniques. The startup utilizes the most easily recyclable plastic to minimize its environmental impact. It offers packaging solutions for medical, automotive, industrial, and electronics markets. Additionally, the startup sells stock shipping trays which have industrial and medical applications via its online store. Moreover, tForm’s designing team and proprietary intellectual property (IP) allows it to tailor solutions for any application, and alter production to meet customer expectations.
Knurls creates 3D-Printed Packaging
By using additive manufacturing techniques, Knurls, a US-based startup, is producing 3D-printed packaging. Their fundamental technology, KnurlPack, is used for packaging locally crafted or manufactured products in 3D printed packaging. The packaging can either be printed partly or fully around the product. The startup’s packaging is printed using materials like plastic, metal, or ceramic. Further, KnurlPack along with KnurlNetwork and KnurlCoin lets businesses get a handle on their supply chain.
From packaging material, product safety, authentication, and tracking; nanotechnology has applications at various phases of the packaging supply chain. The use of nanoparticles mixed with polymer chains in packaging enhances barrier properties and tensile strength. The use of nanomaterials in packaging enables tracing and anti-counterfeiting for brands and packaging companies. Nanotech also has a big impact on the food packaging industry by addressing the rising concern of food safety. Also, nanocoatings are applied on the packaging surface to keep it safe from dirt, dust, and stains. Lastly, several types of nanosensors are useful to monitor the freshness of the food and detect any chemical changes.
CelluloTech makes Cellulose-based Materials
CelluloTech is a Canadian nanotechnology startup that focuses on cellulose-based materials. The startup’s solution replaces plastic coatings for different types of packaging with a fully renewable mono-material alternative. To replace plastics, waxes, and other non-biodegradable material used in packaging with cellulose, they use their proprietary technology to make cellulose packaging-fit. CelluloTech’s green-chemistry process, CHROMATOGENY, makes any cellulose-based material, such as paper or cotton, permanently hydrophobic.
Arylla develops Invisible Inks for Connected Products
Canadian startup Arylla develops smartphone readable invisible ink to make products traceable. Its proprietary invisible ink uses nanotechnology and is completely undetectable by sight and cannot be felt. Label suppliers use the ink to print unique identifiers or tags with Arylla’s low-cost, small-footprint inkjet stations. The startup’s tag platform integrates with third-party software to offer personalized customer experiences, fight counterfeit, and improve traceability. The ink is printable on different materials including woven labels, packaging, hand tags, and patches. The technology is used in luxury items to ensure authentication and prevent counterfeiting.
Discover all Packaging Technologies & Startups
The Top 10 Packaging Industry Trends bring about innovative changes in the packaging industry. Soon, product packaging will feature advanced functionalities along with serving its fundamental purpose. The innovations surrounding LED embedded illuminating packaging, color-changing packaging as well as oxygen and moisture scavengers will transform the packaging industry. Further, subscription-based models for refillable or returnable packaging will significantly reduce waste production and fight single-use plastics. Further, the use of sustainable inks such as soy ink, water-based inks, and UV inks for printing will become more widespread.
The Packaging Industry Trends & Startups outlined in this report only scratch the surface of trends that we identified during our in-depth research. Among others, smart packaging, interactive and custom packaging will transform the sector as we know it today. Identifying new opportunities and emerging technologies to implement into your business early on goes a long way in gaining a competitive advantage. Get in touch to easily and exhaustively scout relevant technologies & startups that matter to you.