Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the data analytics industry. This time, you get to discover 5 hand-picked demographic analytics startups.
Global Startup Heat Map: 5 Top Demographic Analytics Startups
The 5 advanced analytics startups you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 demographic analytics startups & scaleups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 198 companies we analyzed for this specific topic.
Alfi – Interactive Software
Companies constantly seek new customers to expand their businesses and even diversify to de-risk business continuity. At the same time, business managers strive to retain as many clients as possible to truly scale the enterprise. Artificial intelligence (AI) based solutions enable companies to understand the demographic profile of their customers and make data-driven business decisions.
Alfi is a US-based big data startup specializing in AI and machine learning (ML). Alfi uses computer vision and incorporates custom-built proprietary models to capture customer demographics and sentiment. The startup’s models further integrate with high levels of visualization accuracy, allowing Alfi to gather insights into human behavior. The solution enables capturing big data and delivering analytical reporting in real-time.
Glimpse – Audience Analysis Platform
Observing the customers who visit brick-and-mortar stores or online shops allows brands and companies to identify the most popular demographic cohorts for their product or service. In this way, demographic analytics reduces potentially wasteful marketing campaigns and ill-informed product choices for businesses, further resulting in lower costs.
Irish startup Glimpse develops a customer analytics platform that captures and surveys demographic information at scale. Using AI and ML, the platform provides real-time actionable customer insights. The platform’s demographic capturing capabilities render intrusive and expensive manual customer surveys of the past obsolete. With real-time audience analysis, Glimpse provides a reliable and long-term solution to optimize costs and processes for retail and media companies.
Aura Vision – In-Store Analytics
Understanding the demographic information about shoppers in brick-and-mortar stores is essential to making the right targeting decisions. In-store analytics enables retail outlets to implement, sometimes simple, adjustments to their shops or messaging to attract and retain customers. For example, if demographic analysis reveals that a shop sees a considerable footfall of young children, the business can then decide to provide some puzzles or set up a play area for the kids while their parents shop peacefully.
British startup Aura Vision builds the Insight platform for retail shops and malls. The AI-based platform is a single point of access for measuring the entire retail footprint in real-time. Aura Vision’s AI technology measures customer demographics without using facial recognition and offers full-location segmentation while protecting privacy. Insight also ensures that team members, from store managers to retail directors, regularly receive their most important insights.
DEMOGRAFY – Privacy-Protected Demographics Platform
Customers sometimes leave fake names or data that later results in wasted time for retail companies trying to close the customer feedback loop. Without sufficient or accurate data, retail managers face difficulties while making important decisions. To this end, startups develop data privacy solutions to enable stress-free data sharing. This allows businesses to improve their targeting and messaging while customers retain their anonymity.
DEMOGRAFY is a US-based startup offering an AI platform that predicts customer demographics using only names. The platform does not require any personally identifiable information (PII) to provide analysis of age, gender, and other particular details. Further, the GDPR-compliant solution does not use third-party cookies to track user data. For agencies and asset brokers, the platform is useful for increasing list volumes and revenue.
Tuple Technologies – Predictive Behaviour Modeling
Advances in AI and increased digital and online activity across industries make it necessary for brands to foresee their customers’ needs. By analyzing demographic data and behavioral patterns of customers, businesses increase revenue and reputation. Predictive analytics solutions combine data science and behavioral economics to improve business decision making.
Tuple Technologies is a Singapore-based startup providing automated machine learning solutions to generate demographic insights. The startup’s solution Predict builds behavioral models to generate accurate predictions and recommendations on customer data. Predict further utilizes a library of hundreds of AI algorithms to help data scientists across the financial, telecom, and manufacturing industries automate manual work. Some examples of automation include data pre-processing, feature engineering, feature extraction, and parallel model building.
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