5 Top Emerging Data Anonymization Startups

We analyzed 135 data anonymization startups.​ Brighter AI, Truata, Indivd, Bowhead Health, and Urban Data Eye develop 5 top solutions. Learn more in our Global Startup Heat Map!

Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 5 promising data anonymization startups.

Heat Map: 5 Top Data Anonymization Startups

For our 5 top picks, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 5 interesting examples out of 135 relevant solutions. Depending on your specific needs, your top picks might look entirely different.


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Brighter AI – Automotive

Various automotive service providers usually need to obtain individual drivers’ data to offer better services, notably, parking management, traffic regulation, infotainment, etc. Besides, as autonomous vehicles enter the arena, information exchange and big data privacy of connected environments require the utmost protection. This is where “privacy by design” data anonymization tools support the industry.

German startup Brighter AI develops data anonymization tools for vehicle license plates and drivers’ faces. With the help of license plate & face redaction technology, precision blurring, and artificial overlays, the solutions aim at protecting the car and human identities, albeit adequately and legitimately preserving value for data analytics and service providers.

Truata – Telecom

With increasing concerns over GDPR and data security regulations, the telecommunications sector drives demand for enhanced data privacy. Telecom operators usually have large coverage and a huge number of clients, as well as tend to regularly update and test new plans & tariffs. Besides, conventional identifiers anonymization techniques do not seem sufficient anymore, thereby, invoking the growth of new data anonymization tools.

Ireland-based startup Truata performs data anonymization for telecom companies to protect their client’s personal records while giving them the power of privacy-enhanced customer analytics. In particular, telcos obtain opportunities to perform churn rate analysis and ensure prevention, conduct omnichannel testing, as well as monetize data with advertising, without the worry of unethical personal data usage.

Indivd – Retail

Every day, retail companies encounter and manage massive amounts of their customers’ private data, such as addresses, preferences, data on items, and contact information. Furthermore, offline retailers usually exchange these client records with online shops or eCommerce facilities. That is why they require data anonymization tools that let them run everyday business and launch marketing campaigns with real information but do not worry about personal information rules breach.

Swedish startup Indivd strives to generate regular store and customer insights for retailers without accumulating personal records and biometric data. Thanks to a patent-pending behavioral data anonymizer with identification and re-identification capabilities, retail companies obtain a complete view of visitors, locations, and items, as well as don’t cause any personal data security violations.

Bowhead Health – Healthcare

In order to utilize healthcare patient records for clinical trials or specific research, medical organizations have to ensure a proper degree of anonymization. Since healthcare data is considered one of the most sensitive with various international and state-level regulations like HIPAA, today’s data anonymization software not only removes personally identifiable information and ensures compliance, but also rewards people for proper consent management of their health data.

Canadian startup Bowhead Health addresses the shortcomings of preventive health management with distributed networks and electronic patient consent. The blockchain-based solution allows the capture of health data without damage to anonymity and security. Furthermore, the company’s anonymized tokens act as patient compensation to grant their personal data and motivate patients to track their health parameters daily.

Urban Data Eye – Smart Cities

Nowadays, smart cities generate lots of valuable data thanks to incumbent sensors, the Internet of Things (IoT), and connected networks. However, a large amount of this data is personal information of citizens, which, in turn, incurs regular data protection obligations for authorities collecting the data. Since modern cities greatly rely on this type of information to enforce smart personalized services, powerful data anonymization tools have to come in place.

Spanish startup Urban Data Eye builds a solution to analyze the activity in public spaces in real-time. Thanks to GDPR complaint anonymization algorithms, Urban Data Eye allows smart cities to extract required information, cluster it, and make reasonable decisions, with no compromise to personal data security. The solution has already helped the cities of Pittsburgh, USA, and Madrid, Spain, to observe the security of public spaces, spot unutilized areas, forecast crowd impacts, and improve interactions between vehicles and pedestrians.

What About The Other 130 Solutions?

While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 5 data anonymization startups showcased above are promising examples out of 135 we analyzed for this article. To identify the most relevant solutions based on your specific criteria and collaboration strategy, get in touch.

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