Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the sports industry. This time, you get to discover 5 hand-picked startups developing fan engagement solutions.
Global Startup Heat Map highlights 5 Top Fan Engagement Solutions out of 237
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 237 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 SportsTech startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 232 fan engagement solutions, get in touch.
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Edisn offers Artificial Intelligence-powered Fan Engagement Solutions
As most sports venues are closed due to the COVID-19 pandemic, sporting event experiences are delivered primarily through digital channels. To this avail, SportsTech startups leverage such technologies as AI to provide player recognition services. Such technologies enable contextual content delivery and facilitate merchandise monetization.
Indian startup Edisn offers AI-powered fan engagement solutions. The startup develops a real-time, on-screen player recognition solution that allows fans to browse player and team statistics, buy tickets and merchandise, and interact with clubs without breaking the video stream. Edisn’s solution thereby allows sports companies to increase fan experience and facilitates a new revenue stream.
Scorz provides a Multi-Sensory Sports Experience
The transfer of sports viewership to in-home venues takes away the lights, sounds, and stadium vibrations from the fans. This reduces fan experience and engagement with the game. To tackle this situation, startups develop sensory solutions that allow supporters to recreate the atmosphere of a sports venue in their homes.
Australian startup Scorz develops a multi-sensory sports experience ecosystem. The startup’s solution comprises integrated Internet of Things (IoT) devices embedded into lamps, cups, and glasses. These connected devices react to major game events with light, sound, and vibrations. This way, Scorz’s products enable multi-sensory celebrations for increased fan engagement.
Immersiv.io delivers Augmented Reality (AR) Solutions for Sporting Events
The utilization of AR for sporting events enhances supporter experience by enabling fast access to real-time statistics and game analytics. Additionally, AR provides live 3D gameplay and personalized content for both in-stadium and at-home viewers. To this end, startups develop augmented reality solutions to allow sports clubs and national league associations to boost fan engagement and increase brand awareness.
French startup Immersiv.io develops AR solutions for sports events broadcasting. The startup’s platform ARISE leverages computer vision and machine learning to detect and track live movement on the pitch. The platform incorporates live player statistics and rankings, interactive event timeline, as well as 3D and volumetric content. The platform supports multiple sports such as football, hockey, and basketball. Additionally, it allows sports teams to brand the interface with their colors and add custom personalization modules.
InCrowd develops a Digital Experience Platform (DXP)
Because of the wide availability of sports broadcasting solutions and media outlets, clubs often fail to engage their fans through their own channels. Consequently, they miss out on content and merchandise monetization opportunities. To this avail, startups provide DXP platforms that aggregate fan activities from multiple first and third-party sources and enable targeted fan engagement solutions.
British startup InCrowd develops a digital experience platform for sports clubs, leagues, and federations, as well as for venues and media outlets. The startup’s platform Bridge enables marketing campaign delivery through data capture and reporting, digital asset management and audience segmentation, as well as content management. Additionally, by developing custom quizzes, contests, polls, questionnaires, offers, and games, the platform allows sports organizations to better understand and more effectively engage their fan base.
Micro Fantasy creates a Game Outcome Prediction Platform
Fantasy sports competitions allow fans to capitalize on their game knowledge and turn it into achievements. Consequently, when participating in fantasy leagues, fans discuss and banter about teams and players, as well as consistently watch games to stay ahead of the competition. That is why startups develop fantasy sports solutions to increase fan engagement, collect marketable data, and maximize sponsorship revenue.
US-based startup Micro Fantasy offers a game outcome prediction platform to clubs, sports bars, and community leagues. The platform allows users to predict results and statistics of the plays, as well as earn points and ranks in private and public competitions. The platform enables fans to gain recognition and prizes for their sports insights, thereby increasing fans’ emotional connection to the sport and providing traceable digital engagement data for clubs and sponsors.
Discover more SportsTech Startups
SportsTech startups such as the examples highlighted in this report focus on video analytics, performance coaching, wearables as well as eSports solutions. While all of these technologies play a major role in advancing the sports industry, they only represent the tip of the iceberg. To explore more technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download one of our free Industry Innovation Reports to save your time and improve strategic decision-making.
