Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the fast-moving consumer goods (FMCG) industry. This time, you get to discover 5 hand-picked startups advancing sustainability in FMCG.
Global Startup Heat Map highlights 5 Top Startups advancing Sustainability in FMCG out of 2 752
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 2 752 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 FMCG startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 2 747 startups advancing sustainability in FMCG, get in touch.
Sparkle provides Biodegradable Menstrual Pads
Most sanitary pads contain plastic and chemicals, which are harmful to the environment as they take hundreds of years to decompose. Therefore, startups are looking for sustainable alternatives. Banana fiber, for instance, is one of the suitable options because it degrades easily. Moreover, banana plants become agro-waste once they are harvested. Farmers usually burn these discarded stems, which adds to environmental pollution. Thus, utilizing them for FMCG items reduces waste, prevents pollution, and gives rise to an eco-friendly product.
Indian startup Sparkle manufactures biodegradable menstrual pads from locally sourced banana fiber, bamboo fiber, and cornstarch. The pads degrade around six months after disposal. Besides reducing agricultural waste, Sparkle pads also provide extra income to banana farmers and help the local economy thrive. Additionally, every time a customer purchases its sanitary pad online, the startup donates a pad to someone who cannot afford it. Thus, maintaining its social responsibility while meeting the environmental goals.
Grums uses Responsible Packaging
Most personal care products contain chemicals like butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT), coal tar dyes, aluminum, and dibutyl phthalate. Additionally, many packaging items are also plastic-based. Hence, besides affecting the health of the consumers, these products are also harmful to the environment. As a result, FMCG startups are turning to plant-based ingredients and biodegradable packaging.
Grums is a Danish startup that utilizes responsible packaging options for its natural personal care products. The tubes are made from sugarcane, which is compostable and causes much lower carbon emissions than plastic. It also uses amber glass, one of the cleanest types of glass, to make its serum bottles. Additionally, the startup offers bamboo-based toothbrushes and hairbrushes. Its skincare products are also obtained from natural resources like coffee and hydra.
Paper Pens manufactures Plastic-free Pens
Stationery items like pens are a widely common products that a large number of people from students to office-goers use. Most pens are made up of polystyrene or styrofoam, which, after disposal, contribute to soil pollution. Moreover, burning them after disposal pollutes the air. To tackle this problem, fast-moving consumer goods startups are making paper-based pens that are safe for the environment.
Australian startup Paper Pens designs sustainable plastic-free pens. The product, Original Paper Pen, uses up to 70% less plastic than the traditional biro and is made from recyclable and biodegradable paper. Each pack contains five pens and prevents up to 23.5 grams of plastic production. Additionally, the ink the startup uses is water-based instead of plastic or polyvinyl chloride (PVC).
Switch Fresh enables Refillable Deodorant Bottles
People across the world use personal care items such as deodorants or shampoos. They are usually packaged in plastic bottles, which again being non-biodegradable, add to environmental pollution. To address this issue, some of the deodorant startups are providing reusable bottles, thus reducing plastic waste.
Switch Fresh is a US-based startup that offers subscription-based refillable deodorant bottles. It allows the customers to purchase the deodorant once and then refill it with replaceable deodorant cartridges when they run out. They have the option to receive the product monthly, bi-monthly, or quarterly — depending on their subscription pack. Additionally, the startup also makes deodorants from natural ingredients.
Vegshelf develops a Consumer Packaged Goods (CPG) Platform
To satisfy the increasing demand for healthy products, especially in the consumer packaged goods (CPG) sector, startups are providing digital platforms. These connect CPG brands with online stores, supermarkets, and food services. This increases the convenience for the consumers as well as shortens the sales cycles, leading to more profit for the brands while promoting sustainability.
German startup Vegshelf develops a digital business-to-business (B2B) platform for vegan CPG retailers. The companies create their profiles and product listings on the platform. Thus, enabling them to get messages, samples, and order requests directly from verified trade buyers. The products traded on the platform include alternatives for dairy, egg, meat, and seafood items, and sustainable snacks, among others.
Discover more FMCG Startups
FMCG startups such as the examples highlighted in this report focus on the circular economy, direct distribution, and eCommerce. While all of these trends play a major role in advancing the FMCG sector, they only represent the tip of the iceberg. To explore more FMCG technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free FMCG Innovation Report to save your time and improve strategic decision-making.