Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the fast-moving consumer goods (FMCG) industry. This time, you get to discover 5 hand-picked direct distribution solutions.
Global Startup Heat Map highlights 5 Direct Distribution Solutions out of 275
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 275 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 FMCG startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 270 direct distribution solutions, get in touch.
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Aforza builds Cloud-based FMCG Distribution Solutions
Setting up logistic networks for the direct distribution of consumer goods is a complex process. Therefore, end-to-end communication and visibility across the value chain are necessary for companies to efficiently distribute fast-moving consumer goods (FMCG). Startups help consumer goods producers by developing solutions that facilitate logistics planning and execution. For example, startups leverage big data & analytics to develop supply chain visibility platforms.
British startup Aforza provides a suite of mobile and cloud-based applications for local sales intelligence and execution. The startup’s Aforza Visit allows merchandisers to visit retail stores and perform mobile surveys and audits. Aforza Deliver provides real-time inventory visibility and enables sales teams and delivery personnel to manage product delivery efficiently. The startup’s sales management platform, Aforza Sell, boosts sales by accurate order capture and generating effective pricing and discounts. Aforza Plan is an analytical tool to plan the right commercial policies for customers, evaluate performance, and more. Aforza’s solutions provide critical information for sales teams, planners, and account managers that facilitates data-driven decision-making in product distribution and sales.
delyGO offers On-Demand Logistics
Direct-to-consumer (D2C) brands have better control over their process and supply chain as they operate with minimal third-party partnerships. However, centralized management and fulfillment of the supply chain demands is an uphill task. That is why startups provide on-demand services for FMCG brands to extend their operations without setting up infrastructure. This allows D2C companies to save time and meet the market demands while avoiding stock-outs.
Indian startup delyGO provides on-demand warehousing and logistics solutions for direct distribution brands. The startup’s dark stores allow on-demand fulfillment for 2-hour delivery, same-day delivery, and express shipping, eliminating the risk of store stock-outs in metros. Further, delyGO maintains a pan India network of warehouses and distribution centers for primary and secondary sales. Furthermore, it offers a dashboard that allows businesses to upload, update, and track orders and is available as an application programming interface (API). The startup’s services enable FMCG brands to adopt direct distribution without the upfront investment of time and money.
EasyTerritory provides Spatial Business Intelligence
Consumer packaged goods producers often have huge market demands. Also, large brands have large coverage areas and require frequent restocking. The high operational and tax costs make it difficult for FMCG companies to bypass third-party retailers and adopt direct distribution. Startups use data analytics and visualization platforms to help brands in planning and execution. For example, tracking real-time store data allows manufacturers to predict demands and plan product movement.
US-based startup EasyTerritory offers sales and field service territory mapping for spatial business intelligence. The startup’s map-based applications visualize the brand’s customers, sales executives, and warehouses based on pin-codes, as well as support manual territory mapping to customize strategies. Further, the startup’s solutions provide critical real-time data such as the number of customers in a territory, transit time, sales volume, and more. For FMCG manufacturers, it offers an integrated view of the supply network and optimizes distribution workloads, saving time and costs.
Go Direct Solutions offers End-to-End Program Management
Even though direct distribution reduces distribution costs and improves service consistency, it comes with added risks of local market unfamiliarity as well as higher expenses due to fulfillment costs. For the consumer packaged goods sector, it is crucial to understand location-specific needs to boost their sales. Startups now develop innovative supply chain and operation management solutions to help companies shift to direct distribution strategy and manage the market at a granular level.
Canadian startup Go Direct Solutions provides an integrated channel for business to business (B2B) and D2C fulfillment. The startup offers storefront design and development for logistics, payment processing, and reverse logistics, working as an extension for FMCG brands. The startup’s software readily integrates with the brand’s internal systems and provides data-driven insights as well. Go Direct Solutions enables producers to adopt direct distribution practices without investing time in planning and developing infrastructure.
inSitu Sales develops a Wholesale Management Software
Presently, consumers prefer to buy products from either authorized stores or directly from the manufacturer’s website. This is an opportunity for FMCG producers to adopt direct delivery as their primary distribution method. It not only reduces the distribution costs but also connects the customers and brands, increasing retention. Startups develop distribution management systems to help consumer goods manufacturers switch to direct-to-consumer sales without disrupting operations.
Based in the US, inSitu Sales is a startup that offers a suite of sales tools to streamline distribution channels. The startup’s solutions provide custom templates for invoicing, pricing, driver & inventory tracking, and more. It offers accurate data access and detailed sales analytics. The startup also provides a B2B eCommerce portal that syncs the FMCG company’s web storefront, field sales, and enterprise resource planning (ERP). Therefore, their solution functions as an omnichannel management platform. The startup’s solutions for the consumer goods sector improve operation management and reduce overall expenses by optimizing direct distribution.
Discover more FMCG startups
FMCG startups such as the examples highlighted in this report focus on blockchain, supply chain management, and indoor navigation. While all of these technologies play a major role in advancing the FMCG sector, they only represent the tip of the iceberg. To explore more space technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Industry Innovation Reports to save your time and improve strategic decision-making.
