Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on solutions for the packaging sector. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 5 promising augmented reality packaging startups.
Heat Map: 5 Top Augmented Reality Startups
Using our StartUs Insights Platform, covering 1.116.000+ startups & emerging companies, we looked at innovation in the field of packaging. For this research, we identified 347 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and technology among others. Depending on your specific criteria, the top picks might look entirely different.
The Global Startup Heat Map below highlights 5 startups & emerging companies developing innovative augmented reality solutions for the packaging sector. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 347 companies we analyzed for this specific topic.
UnifiedAR – Interactive Video & Augmented Reality Packaging
Augmented Reality opens up numerous opportunities for product packaging, advertising, and brand visibility. With significant improvements in technology, AR provides end-users with more information about any product than shown in its packaging alone. Increasingly, packaging companies see value in developing augmented reality rather than taking a traditional view of it as a bonus product offering.
UnifiedAR is an Australian startup offering a low-cost self-service augmented reality marketing platform. While the startup caters to several industries, some examples of AR packaging include interactive video on wine bottles, beverage cans, and food packaging to increase product and brand engagement. Additionally, the startup provides analytics that tracks audience engagement and uses this data to re-engage the audience on other digital channels such as social media.
3D Click – 3D Packaging & Design
AR-enhanced packaging solutions are also becoming easier to implement than before as AR-capable hardware becomes less expensive. Big technology companies provide smartphones and tablets compatible with running AR and additionally make it easier for developers to build AR applications. This helps packaging companies reduce printing costs and allows them to implement AR in their product packaging. Moreover, companies simply have to update their AR content to match different marketing campaigns, without requiring to re-package the product, thus reducing costs.
Spanish startup 3D Click provides an all-in-one 3D packaging solution and ecosystem. Apart from design configuration and personalization solutions, the startup also develops AR packaging with its 360 degrees View platform. The platform allows for sharing interactive 3D proposals in just one click, and validating the project in AR and at points of sale (POS). Moreover, this platform also enables real-scale viewing of the final AR packaging details.
ROAR AR – Augmented Reality Platform
Visual cues – also known as AR markers – that inform mobile apps to generate AR content, have expanded from QR codes to any image and even further to markerless Augmented Reality. This creates opportunities for creative packaging design to integrate with the AR elements in product packaging. Connected packaging technologies additionally enable companies to effectively communicate with their consumers. AR also allows food and non-food packaging companies to provide more information and details, ensuring that consumers make informed decisions while shopping.
ROAR AR is a US-based startup that develops AR solutions for a range of industries, including retail and packaging. The startup offers immersive and interactive gamification AR experiences built into the package. All this helps companies attract and retain customers while reducing operational costs.
UniteAR – Augmented Reality App Creator
Augmented reality for eCommerce is another sector seeing increases in followership and sales. From selecting furniture locations to building interactive platforms that integrate AR elements, startups offer various customizable SDKs and AR tools. Moreover, startups develop ready-to-use and white-label AR packaging apps and solutions for brands and companies.
Indian startup UniteAR builds its eponymous augmented reality platform which allows users to create their own AR experiences in a few simple steps. Packaging companies use AR in final packaging to better market their products with details and creative animations. UniteAR is a proprietary AR engine that builds cross-platform apps for brands and retail companies, among others. Additionally, this engine allows users to offer their customers highly personalized and interactive details on packages as well.
Blixx22 Interactive – Augmented Reality Content Creation
Today, AR enhancements can be added to any envelope or box, making it possible for widespread adoption by different kinds of companies. AR equips companies with a strong communication tool and it is in this sector that many augmented reality innovations happen. Further, AR adds entertainment value on the packaging, allowing companies to reach more end-users by targeting content towards specific demographics. This enables companies to gain a competitive edge while also retaining more customers.
Blixx22 Interactive is a Dutch startup building an AR product called Pyqabu. Apart from creating mini-games and social media enhancements like videos, cartoons, gifs, and comics, the startup also offers the development of AR and virtual reality (VR) applications. Some examples include overlaying AR content over chocolate packaging and festival greeting cards as well as gifts.
What About The Other 342 Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence so you can achieve your goals faster. The 5 augmented reality packaging startups showcased above are promising examples out of 347 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.