What’s Currently Happening in Automotive? (Q2 2024)

This quarterly report is derived from an in-depth analysis of all key events that are happening around automotive today. You can catch up on the latest, must-know breakthroughs, major acquisitions & investments, and other events in the automotive landscape, covering everything from the growing focus on vehicle safety and quality control to the increasing competition between industry leaders and emerging companies.

Did you know that the automotive chip market is speeding towards a valuation of $153 billion by 2032? This is just one indicator of the seismic shifts occurring in the automotive industry, a sector that now finds itself at the intersection of innovation, cybersecurity, and sustainability. Business leaders, innovation managers, and researchers take note: understanding these developments is not just beneficial—it’s imperative for staying competitive in a rapidly evolving market. From the latest industry events to important partnerships in the field, this quarterly automotive news brief for April, May, and June 2024 provides a comprehensive snapshot of what is happening in the global automotive industry today.

Key Highlights From Quarter 2/2024

  • The Recall Rundown: Issues with airbag systems on Honda’s, Toyota’s, and GMC’s vehicles represent the quality issues prevailing in the sector.
  • Innovation Amidst Adversity: Despite recall challenges, the airbag market is projected to grow to USD 47 billion by 2030, with companies like Infineon and Aurora Labs leading predictive maintenance innovations.
  • Regional Rivalries and Technological Triumphs: The global airbag industry sees competition and growth, with companies like Robert Bosch and Hyundai Mobis pushing forward safety technologies.
  • The Sentiment Spectrum: Industry optimism is tempered by the impact of recalls, highlighting the need for a balanced approach to innovation and caution.
  • Strategic Recommendations: Emphasize quality control, adopt AI and predictive maintenance to prevent issues, and maintain open communication with customers.
  • Looking Forward: Short-term focus should be on recall management and customer reassurance while mid-term emphasis will be on leveraging technology to avoid safety issues.

Also, read Key Highlights From Quarter 1/2024.

How We Researched and Where this Data is from

This article is fueled by insights from the StartUs Insights Discovery Platform, a comprehensive resource tracking more than 4.7 million startups and scaleups globally. Our platform monitors over 20,000 technology trends, covering 100K feeds across various industries.

For this piece, we’ve leveraged the platform to analyze 1000 of the most recent and impactful news evolving around automotive. Further, our platform allows you to dig deeper into automotive and investigate other topics based on your preferences. Interested in exploring the latest news, developments, innovations, and breakthroughs relevant to your business? Book a demo with us today and discover the full potential of our platform for your strategic needs.

What’s Currently Happening in Automotive?

The Recall Rundown: Honda, Toyota, and GM on the Defensive

  • Honda’s Airbag Snafu: A defect in airbag sensors has resulted in over 750 000 vehicles—including the Pilot and Accord—being called back. Unauthorized airbag deployment could result from this flaw, which is a dangerous anomaly.
  • Toyota’s Takata Trouble: A clear “Do Not Drive” directive was sent to almost a million Toyota owners. Takata airbag inflators, notorious for their ability to become lethal shrapnel, are making a comeback and impacting beloved vehicles such as the Corolla and RAV4.
  • GM’s Latch Safety Issue: General Motors also recalls nearly 820 000 pickup trucks over a glitch that causes the tailgate to open unexpectedly. This glitch affects certain 2020-2024 Chevy Silverado and GMC Sierra truck beds.

Innovation Amidst Adversity: Predictive Maintenance and Market Growth

In spite of the recalls, market estimates indicate that airbag sales will increase and reach a valuation of USD 47 billion by 2030. Prominent enterprises such as Infineon and Aurora Labs are at the forefront of predictive maintenance solutions for vehicles. By potentially detecting problems before they happen, these advances are changing the way we think about vehicle safety.

Regional Rivalries and Technological Triumphs

The airbag industry is thriving, with activities spanning from Europe to the Asia Pacific region. Not only are major firms like Robert Bosch and Hyundai Mobis competing, but they are also accelerating the development of safety-focused technology. The advancement of autonomous vehicles, augmented reality (AR), and AI is driving the transition to a more sustainable and safe automotive future.

The Sentiment Spectrum: Optimism Versus Operational Headaches

In the sector, partnerships and market optimism are bright spots. However, the specter of recalls lingers, offering a dual story of advancement and caution. The sector needs to unite in order to rebuild consumer confidence through extensive remediation measures, as it may falter.

Strategic Recommendations: Quality, Tech, and Transparency

The message to company executives is very clear: put thorough testing and quality control first, especially for vital parts like airbags. Adopt AI and predictive maintenance to prevent future malfunctions. Above all, in order to keep customers’ trust amid recall problems, communicate openly with them.

Looking Forward: Impact Analysis

  • Short-Term: Managing recalls and reassuring customers will be the main priorities of immediate efforts.
  • Mid-Term: Using cutting-edge technologies will be essential to averting further safety violations.
  • Long-Term: To guarantee long-lasting safety and dependability, the sector must work toward a harmonic balance between innovation and regulation.

In conclusion, the automotive industry is in a state of dynamic change, driven by technological innovation and the imperative of sustainability. Business leaders must be agile, forward-thinking, and ready to embrace the challenges and opportunities that lie ahead. This article, based on the latest quarterly developments, is a compass pointing to the future—a future where only the most adaptable and innovative will thrive.

Key Highlights From Quarter 1/2024

  • Recognition of Industry Leaders: The 3rd Asia Automotive Award highlighted the excellence of Alientech Malaysia, Christian Brothers Automotive, Mills Automotive Group, and Nielsen Automotive Group, showcasing the industry’s emphasis on innovation and leadership.
  • Expansive Financial Projections: The automotive industry is seeing significant financial growth, with the smart display market expected to hit $23.37 billion and the remote exhaust sensing market projected at $0.47 billion by 2030, indicating a strong upward financial trajectory.
  • Technological Advancements Driving the Sector: AI, IoT, specialized ASIC design platforms, and laser diodes for automotive LIDAR are central to the automotive industry’s technological evolution, emphasizing the critical role of technology in driving industry advancements.
  • The Primacy of Customer Experience: Investments focusing on enhancing the customer journey, including the integration of STELLA Automotive AI with Xtime, highlight the industry’s shift towards prioritizing personalized and seamless customer experiences over cost.
  • Cybersecurity Challenges: The VicOne Automotive Cyberthreat Landscape Report 2023 sheds light on cybersecurity challenges, particularly supply chain vulnerabilities, underscoring the importance of robust security measures in the face of increasing cyber threats.
  • Strategic Industry Partnerships: Collaborations, such as those between Changan and Huawei, Siemens, Arm, and AWS, are pivotal for fostering innovation and extending market presence, demonstrating the value of strategic partnerships in the automotive sector.



Staying informed is key to navigating its complexities and capitalizing on opportunities in the automotive sector. To keep your business ahead of the curve, use our platform to find recent developments and technologies in automotive. Discovery Platform provides a condensed yet thorough overview of the latest trends and advancements for guiding your investment decisions and identifying effective collaboration opportunities.

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