Discover 5 Top FMCG Sales & Marketing Tech Startups

Curious about new technological advancements in the fast-moving consumer goods (FMCG) industry? Explore our analysis of 178 global FMCG sales & marketing tech startups & scaleups and learn how their solutions impact your business!

Out of 178, the Global Startup Heat Map highlights 5 Top FMCG Sales & Marketing Tech Startups

Startups such as the examples highlighted in this report focus on in-store services, automated campaign management, consumer analytics, artificial intelligence, and advanced robotics. While all of these technologies play a significant role in advancing the FMCG sector, they only represent the tip of the iceberg. This time, you get to discover five hand-picked FMCG sales and marketing tech startups.

The Global Startup Heat Map below reveals the geographical distribution of 178 exemplary startups & scaleups we analyzed for this research. Further, it highlights five FMCG startups that we hand-picked based on scouting criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these five startups & scaleups in this report. For insights on the other 173 FMCG sales & marketing tech solutions, get in touch with us.

5 Top FMCG Sales & Marketing Tech Startups | StartUs Insights

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Milky Way AI offers an Intrashelf Retail Platform

Founding Year: 2019
Location: Singapore
Funding: USD 125 000
Partner with Milky Way AI for Automated Merchandising

Singaporean startup Milky Way AI develops an intrashelf retail platform that uses AI and computer vision to scan products and shelf tags. It provides real-time shelf insights across all sales channels. Moreover, the platform distinguishes between flavors, promotions, and parallel imports, thereby maintaining shelf stocks. As a result, it reduces missed sales and marketing opportunities. Thus, Milky Way AI enables data-driven decision-making for product sales, marketing, finance, and operation teams of FMCG companies.

Cognetry Labs advances Omnichannel Grocery Retail

Founding Year: 2019
Location: Hillsboro, US
Funding: USD 405 000
Innovate with Cognetry Labs for Grocery Sales Management

Cognetry Labs is a US-based startup that facilitates omnichannel grocery retail. The startup’s platform enables grocery retailers to bring their stores online while also allowing in-store or curbside pickup and delivery. The cloud-native solution facilitates original and customizable brand retention through white-labeled products for online stores. With AI-based smart scheduling, it influences consumer choices by meeting the time windows. The platform’s features also allow small grocery retailers to compete with big brand retailers through incentive-driven productivity.

Clerk provides Smart Branding Displays

Founding Year: 2016
Location: Austin, US
Funding: USD 5 M
Use Clerk’s solution for In-Store Marketing

US-based startup Clerk offers Grocery TV, a smart branding display for retail stores. The display uses information from shoppers and targets the audience based on demographics, age, and lifestyle. With AI-verified impressions, it engages customers with dynamic video advertising. Moreover, Grocery TV plays the ads only when a shopper is present. This allows effective campaign performance tracking and evaluation.

Tokinomo manufactures In-store Marketing Robots

Founding Year: 2018
Location: Bucharest, Romania
Funding: USD 2,5 M
Collaborate with Tokinomo for Marketing Campaign Management

Tokinomo is a Romanian startup that develops in-store marketing robots. These robots use a motion sensor to detect shoppers approaching the shelves. They greet the customers and their swing arms make the products pop out of the shelf. Additionally, the motion pattern and sounds of the robots are customizable. Each robot connects to Tokinomo’s data servers for remote control and monitoring of campaigns in real-time. Through Tokinomo’s campaign management platform, FMCG companies improve brand communication at the point of sale.

SmartComerci offers Smart Product Recommendations

Founding Year: 2019
Location: Sao Paulo, Brazil
Reach out to SmartComerci for Product Catalog Management

Brazilian startup SmartComerci provides a smart recommendation platform. It captures the purchase data of customers and automatically classifies each customer to their favorite products. This segmentation takes into account the eating habits, consumption profile, and offline purchase data. It then sends customized and assertive recommendations to customers, automating marketing campaigns and, in turn, increasing conversion rates in supermarkets.

Where is this Data from & how to Discover More FMCG Startups?

Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the FMCG industry. The insights of this data-driven analysis are derived from our Big Data & AI-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & lets you scout relevant startups within a specific field in just a few clicks. To explore FMCG technologies in more detail, let us look into your areas of interest. For a more general overview, download our free FMCG Innovation Report to save your time and improve strategic decision-making.

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