Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights. This time, you get to discover 5 hand-picked word-of-mouth (WOM) marketing strategies.
Global Startup Heat Map highlights 5 Top Word-of-Mouth Marketing Strategies out of 782
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 782 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 777 word-of-mouth marketing strategies, get in touch.
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Partipost develops a Crowd Marketing Platform
Finding the right users and influencers for word-of-mouth marketing is a difficult task in traditional marketing. With the emergence of social media, marketers and brands are now able to identify influencers with an audience that suits the market for their products. To promote this engagement, startups create systems that reward influencers with payments or cashback for promoting products on their social media accounts.
Singaporean startup Partipost offers a mobile app that connects customers and brands. The startup’s free-to-use Partipost app enables users to pick campaigns from different brands and post photos to promote the campaigns. The photos are first approved by the brand, before allowing the users to post them on social media. The more engagement a customer’s post receives, the better their rewards are. This way, Partipost enables brands to control word-of-mouth marketing better and provides a new income source for customers.
ADVO provides AI Analytics for Social Commerce Tools
Managing word-of-mouth marketing campaigns needs strategic, data-driven planning. The data for campaign planning includes customer interactions, sales rate, product impressions, and more. To collect such data, startups develop integrated digital solutions that map customer sales and engagement. This way, manufacturers better understand their customers and how they feel about their products. Through data analytics, startups further enable brands to explore consumer behavior insights and market trends. This helps manufacturers and brands in operation planning and product design improvement.
Vietnamese startup ADVO develops social commerce solutions to implement effective marketing and communication strategies. AdvoSights is an AI-based analytical tool that collects, evaluates, and analyzes social data for marketing intelligence insights. The solution also offers trending topics, buzzwords, sentiment analytics, and opinion mining, helping to streamline campaigns. AdvoBiz is a digital word-of-mouth management tool offering advocate marketing, affiliate marketing, and more. The startup’s AdvoNet platform builds a community from membership using viral campaigns from Facebook and Instagram, thereby establishing brand advocates.
theSALT finds Right Influencers for Brands
Online and offline customer engagement is a critical step in building customer loyalty for brands. Most customers believe recommendations from friends and family more than other forms of advertisements, making WOM an important way to gather loyal customers. For WOM marketing to be a success, brands need high-value influencers. With social media and digital analytics solutions, it is easy to extract relevant data from social platforms and identify high-value influencers using data points. That is why startups utilize data analytics to find the right prospect for influencer marketing, which improves customer loyalty and brand sales.
theSALT is a South African startup specializing in connecting businesses with the right influencers. The startup analyzes 70 data points of each influencer to decide whether they are suitable for the brands. These data points include shopping habits, lifestyle information, loyalty card details, and more. Further, theSALT devises unique online quizzes for influencers which screen them for specific criteria demanded by brands. Moreover, theSALT trains the selected influencers and manages the campaign, thereby saving time for the brands.
Pukket automates Community Building
Influencer marketing is an effective strategy for brands to introduce their products once they have a loyal customer base. However, emerging brands need to build their clientele from scratch. Influencer marketing effectively generates a buzz for a new product but may fail for more recent brands in creating loyalty. However, to create a community behind a brand, user-generated content (UGC) is the most effective method. Startups develop online tools that help brands discover user-generated content on social platforms. This allows brands to streamline their campaigns and target specific customers based on their online activities.
British social marketing startup Pukket develops the Pukket AI Assistant to automate customer discovery and community building in social media. The startup utilizes computational algorithms and computer vision to search visual and textual content in user-profiles and moderated content to find the right customers for a brand. The assistant helps in product placement, logo detection, reach tracking, and more. Additionally, the startup’s solution enables brands to turn their customers into loyal brand advocates, thus improving their reach and revenue.
SpeechifAI offers a Content Creation and Analytics Platform
Building a word-of-mouth campaign involves discovering current trends and the right combination of buzzwords and hashtags quickly. Startups build analytical tools to analyze top trends and extract the relevant content for writing posts. This way, brands can reach more relevant customers. For example, an analytical tool that looks for top-rated tags enables brands to streamline their campaign and reach a broader target audience. At the same time, it is crucial to stay aligned with the brand personality as well.
SpeechifAI is a US-based startup that offers a digital platform to create and manage digital campaigns and toolkits. The startup uses AI and social data science to help users write social media posts about products and services. Also, their AI writing assistant incorporates relevant hashtags, images, and links tailored to the organization’s voice. It is available to campaign creators and audience members, allowing users to customize their posts with optimal words. Further, the startup provides an analytics dashboard for brands to track campaign performance and generate insights.
Discover more Startups
Startups such as the examples highlighted in this report focus on ethical data collection, consumer insights, and demographic analytics. While all of these technologies play a major role in advancing the industry, they only represent the tip of the iceberg. To explore more space technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Industry Innovation Reports to save your time and improve strategic decision-making.
