In the linear economy, the lifecycle of a product usually starts from the mines where materials are extracted and ends in a landfill after use. The circular economy, on the other hand, closes the loop by turning ‘waste’ into new products. Because of the growing need for sustainable solutions, businesses are increasingly using open innovation to adopt circular economy principles of recycling, remanufacturing, or repurposing principles.
Why Adopting Circular Principles is Difficult
Consumers are increasingly aware of the impact of their choices on the climate. This is why more of them now opt for circular, sustainable products over polluting alternatives. Similarly, cities and countries also incentivize circularity to better tackle waste and meet their climate goals. There is, thus, both social and legal push on companies to adopt circular principles. Companies are looking for innovative ways to transform their waste into value and close the loop.
However, for large companies, it is often not easy to replace their existing systems with circular systems. Challenges to the adoption of the circular economy by businesses can broadly be classified into four categories.
1. Technical Challenges
Companies in different industries use widely different kinds of raw materials and produce dissimilar waste. Consequently, there is no one-size-fits-all approach to recycling or repurposing. The technology to recycle certain materials just doesn’t exist or is prohibitively expensive. For instance, heterogeneity of food waste presents a scaling challenge for waste-to-energy solutions.
In a circular economy, though it is preferable that waste repurposing occurs internally or close to the site, waste from one company is often valuable to other companies. However, the lack of solutions for circular waste collection and transport makes this a challenge. Further, how companies price the new value they find in their waste materials is something they need to consider. Overall, industries need new models that are better suited for the circular economy.
2. Inconvenienced Customers
Yes, we said earlier that the push for a circular economy is coming from the customers as well, but not every customer cares. The use-and-throw approach that a linear economy has enabled provides great convenience to customers. Think of fast fashion or single-use plastics, for instance. Many consumers, particularly in developing regions, may not be willing to pay extra for circular goods.
Moreover, it is hard for companies to overcome the poor perception of recycled or reused products. To really further progress in the circular economy, companies will need to produce circular products that compete with existing products on more than just sustainability.
3. Internal Attitudes
The greatest resistance to any innovation comes from the attitudes of the incumbent market leaders. Many established companies find themselves in this trap when approaching circularity. Because of the technical challenges, transitioning to circular models costs money. By doing so, companies risk losing market traction to their competitors who continue to stick to the established practices of a linear economy.
However, far-sighted companies see circularity as an investment, not a cost. If your innovation teams are finding it hard to convince their companies about its value, present a picture of circular economy trends and the opportunities they create.
4. External Factors
While governments say they care about sustainability and circularity, there is often a lack of regulatory support for companies that are making the transition to a circular economy. Diverting waste away from landfills is great, but companies need the infrastructure to utilize it. Lastly, companies need to adapt to local contexts.
A company producing petroleum-derived products can create the same products at all its regional subsidiaries, but a circular company needs to account for the different starting materials. For instance, an agri-waste to biofuels company will receive different kinds of agri-waste in different geographies. Therefore, it is even more imperative for circular companies to work in close partnership with local communities.
Using Open Innovation to Embrace Circularity
To accelerate the circular economy, companies need to innovate with not just better products and technologies, but new business models, supply chains, and marketplaces as well. Collaborating with all stakeholders will be critical to making this happen. Open innovation suggests that companies can and should seek innovation externally. As such, open innovation offers the quickest route to a circular economy for most large companies.
Here are a few ways you can use innovation intelligence to make your business more circular:
- Technology Scouting: New technologies are making recycling and repurposing more efficient and scalable. Through technology scouting, you can find these technologies and see how they fit your existing systems as well as innovation goals.
- Startup Scouting: Innovative startups globally are developing new circular materials and processes. Many develop technologies that repurpose waste materials or offer alternatives to polluting raw materials. Through startup scouting, you get to identify these startups before your competition does.
- Trend Intelligence: Circular economy opens up new revenue streams for companies by converting waste to value. Trend intelligence enables you to find the waste to value opportunities that work best for your business.
Leverage Innovation Intelligence for Circular Economy
Are you a company looking to adopt circular economy principles and become more sustainable? Using a data-driven open innovation scouting approach, we at StartUs Insights offer a range of services enabled by our Big Data and AI-powered Discovery Platform, covering over 2,5 million startups & scaleups globally. Some of our services that allow you to achieve circularity through external innovation include:
- Startup Programs: Boost startup deal flow through data-driven promotion, direct outreach & storytelling. Reach thousands of startups & scaleups, to attract the most relevant ones
- Trend Scouting: Identify emerging and latent trends and developments that will impact your company
- Technology Scouting: Reveal emerging technologies that match your innovation goals
- Startup Scouting: Scan over 2,5 M startups & scaleups globally, scouting the right partners for you
To discover how you can leverage open innovation to transition to a circular economy, get in touch today!