Top 10 Property Technology Trends & Innovations for 2023

Are you curious about which property technology trends & startups will soon impact your business? Explore our in-depth industry research on 2 382 startups & scaleups and get data-driven insights into technology-based solutions in our Property Technology Innovation Map!

The property and real estate industry is still a relatively traditional industry that has been slow to adopt modern technologies. But this is changing as the industry is undergoing a significant digital transformation. PropTech startups and scaleups are leveraging emerging technologies and impact various aspects of the industry. The use of technology is broadly focused on two fronts – how to improve the client-tenant experience throughout the property lifecycle and how to make informed investment and property management decisions. Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the internet of things (IoT) are the major property technology trends today. The use of these technologies in real estate is still in its nascent stages, however, with rapid innovation taking place. This is an indication of the future growth and potential of this sector as well as the immense opportunities that lie ahead.

Innovation Map outlines the Top 10 Property Technology Trends & 20 Promising Startups

For this in-depth research on the Top 10 Property Technology Trends & Startups, we analyzed a sample of 2 382 global startups and scaleups. The result of this research is data-driven innovation intelligence that improves strategic decision-making by giving you an overview of emerging technologies & startups in the property & real estate industry. These insights are derived by working with our Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2 500 000+ startups & scaleups globally. As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant startups, emerging technologies & future industry trends quickly & exhaustively.

In the Innovation Map below, you get an overview of the Top 10 Property Technology Trends & Innovations that impact real estate companies worldwide. Moreover, the Property Technology Innovation Map reveals 20 hand-picked startups, all working on emerging technologies that advance their field. To explore custom insights, simply get in touch with us.


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Tree Map reveals the Impact of the Top 10 Property Technology Trends

The Tree Map below illustrates the Top 10 Property Technology Trends impacting the industry based on the Property Technology Innovation Map in 2023. AI is the biggest trend within proptech with numerous startups leveraging the technology to address different challenges. The next spot is taken by immersive technologies like VR and AR that are transforming property visits. It is followed by the IoT as the need for home and workplace automation grows. Additionally, building management systems (BMS) are common in modern properties to manage various building systems. Big data and analytics are leveraging the power of data to make smarter investment decisions and understand their clients better. To further improve client relations, cloud-based property and client management software is also a growing trend in the industry. Other trends include the use of blockchain applications such as smart contracts, online property aggregation platforms, drones, and a growing emphasis on data security.


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Global Startup Heat Map covers 2 382 Property Technology Startups & Scaleups

The Global Startup Heat Map below highlights the global distribution of the 2 382 exemplary startups & scaleups that we analyzed for this research. Created through the StartUs Insights Discovery Platform, the Heat Map reveals that the US is the biggest hub for property technologies followed by the UK, Europe, and South Asia.

Below, you get to meet 20 out of these 2 382 promising startups & scaleups as well as the solutions they develop. These 20 startups are hand-picked based on criteria such as founding year, location, funding raised, and more. Depending on your specific needs, your top picks might look entirely different.


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Top 10 Property Technology Trends for 2023

1. Artificial Intelligence

Many modern devices are being used in the real estate industry today. They provide a wide range of data that concern occupants, location, and more. Analyzing this data offers insights on trends in the property market, enables investment risk assessment, and better understand buyer needs. However, manually processing this information is inefficient and time-consuming. This is where artificial intelligence plays an important role in the future of the real estate industry. AI not only processes vast sums of data being generated in real-time but also offers valuable insights from it. Using historical data, AI identifies trends in the property market and provides realistic valuations. It also aids in understanding customer needs and recommending suitable properties, thus improving their overall purchase experience. Real estate agents are also using AI-based chatbots to stay connected with their clients round the clock and address their queries accurately. offers a Real Estate Virtual Assistant

Canadian startup leverages AI to enable real estate agents to improve the customer journey for their clients. Gabbi is an AI assistant that responds to clients, nurture leads, and keeps track of important communication. It follows up client texts, calls, and emails 24/7. Gabbi is also integrated with multiple listing services (MLS) and book showings along with managing multiple tasks on its own. This approach eliminates tedious tasks, converts cold leads, and improves team collaboration for real estate agents.

Again X enables Predictive Building Maintenance

Norwegian startup Again X is making buildings more sustainable by improving their longevity using AI. The startup’s software-as-a-service (SaaS) asset management platform uses proprietary AI-generated parameters for building monitoring. Some of the key parameters include equipment conditions, material quality, and toxicity of materials, among others. This information is used to predict maintenance-related issues in advance so that steps are taken to address them. This allows building managers to maintain equipment more efficiently and improve building longevity in the long run.

2. Immersive Technologies

Touring multiple properties is still a standard practice for property investors to find their ideal match. But this is a tedious process with various limitations like time, location access, and, most recently, the advent of COVID-19. To tackle these limitations and improve buyer experience, the use of VR and AR technology has risen as a key property technology trend in the industry. Many real estate firms now offer virtual tours of their properties to prospective clients. This allows clients to tour multiple properties in a short time from anywhere in the world. Similarly, the use of AR to stage properties for clients is increasing. Based on individual tastes, real estate agents show different furniture setups to different clients which allows them to envision their future property. These technologies make the buyer experience more immersive and also assist agents to convert potential leads into actual sales more swiftly.

Hyperreality Technologies offers VR Real Estate Tours

Hyperreality Technologies is a Chilean startup that is transforming the real estate industry using immersive technologies. The startup provides 360-degrees virtual reality tours of properties to prospective clients and improves their buying experience. This allows real estate firms to provide detailed property tours from anywhere in the world as well as offer tours of properties not even constructed. VR tours of unfinished projects allow firms to better understand client expectations during the property development phase for better sales in the future.

RealAR provides Augmented Property Staging

Australian startup RealAR uses augmented reality to enhance client experience while looking for properties to buy. The RealAR app uses floor plans to create visuals that are projected on the actual space and are then seen by buyers on their phones and tablets. This enables property buyers to visualize how a property will look as per their individual tastes and assists them in making more informed purchase decisions.

3. Internet of Things

We are living in a digital age where convenience and quick access to information is a top priority. The use of various types of IoT devices and sensors facilitates this. For example, voice and speech recognition sensors in virtual assistant devices allow them to communicate with people and control other smart devices within a home or workplace. IoT devices like cameras and motion detectors also monitor the physical environment of a building and keep it secure from unwanted access or activities. IoT sensors now find use in all types of systems within a building from water pressure monitoring to electricity usage monitoring and more. The data from these sensors monitoring different aspects of the property facilitates the development of a digital twin. Digital twins of buildings don’t just provide an overview of building functions but are also used to control these functions.

Infogrid develops Smart Building Sensors

British startup Infogrid builds an IoT platform combining its modern sensor technology with artificial intelligence and infographics. The startup’s platform collects data from its sensors embedded in the building to monitor air quality, water usage, and temperature, among others. This real-time monitoring allows managers to make the property more secure and reduce the cost of maintenance and energy usage, further driving sustainability.

VergeSense enables Efficient Space Utilization

US-based startup VergeSense builds modern sensors with deep learning to improve the workplace environment. Entryway is one of the sensors offered by the startup that offers visibility into space utilization in a building and how occupants interact with each other. This allows building owners to maximize workspace utilization in their buildings and improve the overall occupant experience.

4. Building Management Systems (BMS)

Many daily chores that people perform at their homes and workplace, from adjusting lighting and temperature to managing their space, can be automated. These processes use sensors and smart building management systems to make lives easier for people. BMS controls various systems within a building like energy management systems, heating, ventilation, and air conditioning (HVAC). It senses the ambient temperature of a space and, based on the tenant schedule, adjusts the temperature automatically before they arrive. Another important use of BMS is in space management, especially in commercial buildings. Based on the foot traffic in a building, it identifies spaces where people are working from. This information is crucial post-pandemic as it allows workspaces to reduce congestion and maintain social distancing norms. BMS also uses occupancy data for efficient distribution of energy within a building, resulting in lower electricity consumption.

Pinestack develops Digital Twins of Buildings

Pinestack is a German startup that offers software solutions to manage different systems in a modern building. The startup’s software collects data from various sources in a property to create a digital twin. This digital twin not only monitors different building systems but also assists in asset management, building navigation, analytics, and more. Pinestack also offers a workspace app and easy integration capabilities to further leverage maximum operational effectiveness in a building.

Fantabee creates Smart Dashboards

Indian startup Fantabee offers smart dashboard solutions for building management. Fantabuildings is its software that integrates data from disparate systems like people counters, motion detectors, air quality sensors to create a unified dashboard with rich visualizations and insights. This information enables organizations to achieve better operational efficiency, lower costs, and enhance occupant safety.

5. Big Data & Analytics

Big data analytics, a growing property technology trend, is used on real estate market-related data by firms to identify suitable properties for investments. These real estate firms, as a result, are able to identify properties that meet the specific needs of their clients. Some clients want a house in a locality with easy access to their workplace or school for their kids and so forth. Such a personalized service also allows real estate agents to maintain lasting relations with them and improve overall business performance. Big data analytics has another unique utility within the real estate industry in building information modeling (BIM). Data collected from various sources allows startups to create 3D models of buildings, BIM, which are then used for property maintenance, construction, and other purposes.

Northspyre enables Data-Driven Real Estate Analysis

US-based startup Northspyre leverages big data to offer solutions for real estate analytics. Rather than using spreadsheets to manually input property-related data real estate agents can rely on artificial intelligence to collect and update data automatically. Northspyre’s software analyzes this data in real-time and also creates a dashboard to offer various insights. Real estate agents use this data to better understand the market as well as for risk analysis and benchmarking.

Rockestate creates 3D Building Models

Rockestate is a Belgian startup that uses actionable real estate data to create 3D property models. The startup’s solution calculates multiple types of data from addresses to advanced building characteristics to create virtual property models and offer insights. These insights include flood risk analysis, roof analysis for future modifications, reconstruction value estimation, and actual property value. This data enables real estate firms to better understand properties as per client specifications and also for investment purposes.

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6. Property Management Software

When it comes to property, there are many documentation and compliance aspects that agents, owners, and tenants have to deal with. Many startups are developing cloud-based customer relationship management (CRM) platforms for real estate firms and agents. These CRM platforms help agents keep track of their clients and ongoing deals as well as keep related documentation secure. Being cloud-based, these platforms are easily accessible, making important data available when needed. Cloud technology is also enabling property as a service (PaaS) platforms that take a customer-focused approach so that tenants use the building space and services as per the requirements. Another property software gaining popularity is tenant experience platforms. They create a dedicated line of communication between the owners and tenants.

HqO develops a Tenant Experience Platform

US-based startup HqO is transforming the commercial real estate space through its tenant experience platform and mobile application. The platform centralizes tenant experience initiatives and building technologies on one application. It offers features like event scheduling for office employees, ordering takeout through the platform, and secure visitor management. The platform allows office owners to effectively engage with their tenants which in turn not just retain current ones but also attract future tenants.

Ezen Financials assists in Real Estate Account Management

Kenyan startup Ezen Financials is leveraging web-based software to assist property managers and landlords. Its property management software automates receipts and payments, email communication between tenants and landlords as well as offers user-initiated text messages. Some other features include account management capabilities for landlords as well as lease management and a complaints portal for tenants. Ezen’s software allows property managers to effectively manage multiple tenant accounts and properties while also providing a communication channel between them and tenants.

7. Blockchain

The majority of property-related transactions still involve various third parties like banks and agents as well as a lot of paper documentation. The other key challenge for the real estate industry is the rising property prices. Younger generations are less likely to invest in real estate today as it is not affordable for them. Blockchain as a property technology trend is addressing these challenges in a number of ways. Smart contracts are blockchain-based contracts that store property transaction data and are signed digitally when the buyer-seller conditions are met. It removes the need for 3rd party involvement and paper documentation while also making the process more transparent and secure. Tokenization using blockchain also enables people to invest small sums of money in real estate in the form of tokens, improving the accessibility of real estate investments.

Dyvare enables Real Estate Tokenization

Spanish startup Dyvare is using blockchain technology to democratize access to real estate assets. The startup’s AI-based smart contracts remove the need for any middlemen during real estate transactions. It also tokenizes commercial and residential property units. These tokens are traded on their decentralized exchange platform, enabling a seamless property investment experience for clients. Other features like big data analytics to match potential buyers with sellers are also amongst Dyvare’s offerings. This makes the property buying process more accessible, transparent, and secure.

Mevi creates Real Estate Smart Contracts

Mevi is a US-based startup using smart contract technology to transform real estate transactions into digital transactions. The Mevi Smart Contracts offer a fast way to create, share, and sign government-compliant real estate documents. Detailed revision history of transactions stored in the smart contracts improves transparency. Also, as the data on their smart contracts are stored in blockchains, they are easily accessible anytime and are tamper-proof.

8. Property Aggregation Platforms

In the last decade, the buying experience for people has shifted online. However, the real estate industry has been slow to catch up due to the personal and high-value nature of its transactions. But that has been changing especially since COVID-19, with the advent of online property aggregation and listing platforms. Many real estate firms today have an online presence where they list properties on their portfolio for their clients to view. Also, various startups aggregate property listing from different sources and visualize it on their platforms. They offer solutions for various use cases from buying and selling property to renting them out. Apart from these, there are other online platforms like real estate crowdfunding and co-investing platforms. These enable people to invest small sums of money in real estate during this time of soaring property prices.

EquityDoor enables Real Estate Crowdfunding

US-based startup EquityDoor is an online property aggregation platform leveraging the concept of crowdfunding in the real estate industry. There are numerous real estate projects that need funding for development. EquityDoor’s crowdfunding platform acts as a bridge between these projects and potential investors. Investors invest at least a minimum amount of money depending on the project which they find suitable to their investment criteria and financial ability. This platform is not just transforming the real estate investment landscape by making it more accessible but is also helping property developers get easier access to funding.

Zeehaus offers a Co-Investing Platform

Zeehaus is a US-based startup that is reducing the cost of homeownership with the help of its co-investing platform. The startup enables its clients to apply for funding their house on its platform. Once a suitable investor is identified, the house is purchased under the ownership of a trust where both the homebuyer and the investor are trustees. The homebuyer holds the occupancy rights of the property and the investor receives monthly rent on his investment. The biggest upside here is that as the property appreciates in value both parties get the rewards. While the investor gets monthly returns on his investment the homebuyer does not have to take out any mortgages.

9. Drones

Before buying or investing, people tend to examine the whole property thoroughly from different perspectives. This is to make certain they are getting what they want both in terms of utility and aesthetics. But to view a property from these different perspectives was not always possible. This is changing due to the introduction of drone technology in the real estate industry. Drones now allow prospective buyers to view properties they are interested in from an aerial perspective. This is making the overall property buying experience more engaging as well as ensures buyers make more informed decisions. Another important use case for drones in the real estate industry is for property maintenance. Smaller drones can fly and reach places where normally people cannot, to check for flaws, for example. This enables commercial and residential property monitoring, facilitating maintenance planning.

Triad Drones facilitates Aerial Property Tours

Triad Drones is a US-based drone manufacturer that caters to the real estate industry. It offers two types of drone services to its clients, aerial photography and aerial videos. While aerial photography is useful to see a property from different angles and works as a great marketing tool, aerial videos offer assistance during property development and also in property maintenance. This enables real estate agents to offer a better customer experience and also allows property managers to address maintenance issues more effectively.

LibelLab offers 360 Degree Virtual Property Tours

French startup LibelLab is using drones to provide services to the real estate industry. Lib-Drone, the drone arm of LibelLab, offers services such as aerial photography, aerial videos, and aerial virtual tours. To create these virtual tours, the startup uses drones with 360-degrees cameras and links photos taken by them. These virtual tours enable clients to look at properties in much more detail and allow them to project themselves in the space without even being there. This also makes the overall property buying experience more interactive.

10. Data Security

From earlier trends, it is evident that despite the property industry being traditional in nature, it is transitioning towards new technologies. These new technologies lead to the creation of large amounts of data, which will only increase. From personal data about residents collected using smart devices to sensitive property documentation and transactional data, all need protection. Government regulations on data collection and use are one way of addressing these challenges but they are not enough. Many startups are offering software solutions to monitor cyberattacks on buildings, encrypt data collected by IoT devices, and more. Blockchain is also playing a part by keeping property-related data secure in the form of tamper-proof blocks of code. This is a relatively new challenge within real estate and is a trend that is expected to gain a lot more prominence in the coming years.

Totem Buildings assists in Real Estate Risk Management

US-based startup Totem Buildings is addressing cyber security challenges in the commercial real estate industry. The startup offers a SaaS-based risk management platform that monitors different systems in a building for any cyber-attacks. Another feature of this platform is vendor risk management, i.e. the system automatically audits building contractors and staff for policy compliance and related issues. The platform also keeps a check on the building networks and monitors any irregular traffic or device activity which are reported in real-time. It offers a complete cyber security solution that enables building-security teams to become more effective.

KTech Labs advances Building Cyber Security

Ktech Labs is a Canadian startup that develops cyber security solutions for the real estate industry. 360 PropSecure is the methodology developed by KTech Labs to make buildings more secure. It includes a cyber risk assessment of the building and a SaaS-based continuous monitoring system. Some of its security features include vulnerability management, secure remote access to various systems, data backups, device security, and more. This system provides multiple layers of security to the existing building systems with a single point of visibility, allowing security staff to easily operate it.

Discover More Property Technology Trends & Startups

The top 10 trends in the real estate industry significantly improve the property buying experience for clients, automate building processes, and allow real estate investors and firms to make more informed decisions. Immersive technology and drones for property tours, smart property recommendations, and virtual assistant interaction improve client experience. The use of predictive maintenance and IoT devices for security and automation are making buildings safer for owners and tenants. Real estate firms are also leveraging big data to better understand their client needs as well as the market to further improve their business processes.

The Property Technology Trends & Startups outlined in this report only scratch the surface of trends that we identified during our in-depth innovation and startup scouting process. Among others, artificial intelligence tools, virtual and online property buying, and IoT-based building systems will transform the sector as we know it today. Identifying new opportunities and emerging technologies to implement into your business goes a long way in gaining a competitive advantage. Get in touch to easily and exhaustively scout relevant technologies & startups that matter to you today!

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