Discover 5 Top Virtual Clothing Solutions developed by Startups

Curious about new technological advancements in the retail industry? Explore our analysis of 127 global startups & scaleups developing virtual clothing solutions & learn how they impact your business!

Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the retail industry. This time, you get to discover 5 hand-picked startups developing virtual clothing solutions.

Global Startup Heat Map: 5 Top Virtual Clothing Solutions

The 5 virtual clothing solutions you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.

The Global Startup Heat Map below highlights the 5 startups & scaleups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 127 companies we analyzed for this specific topic.

Virtual-Clothing-Startups-Retail-Heat-Map-StartUs-Insights-noresize

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Voofit creates an Avatar for Virtual Clothing

eCommerce provides a range of benefits to both buyers and sellers thanks to the convenience of modern technology. However, the fashion industry struggles to maintain the same level of engagement and enthusiasm from consumers compared to other industries such as food and electronics. The reason for lower online engagement here is the preference of buyers to be able to try on new clothing before making an actual purchase decision.

Colombian fashion tech startup Voofit develops an app that allows users to create a 3D avatar of themselves, including their bodies. The avatar can then be customized with various clothes and accessories from their catalog of partner brands. This helps customers make a decision and purchase the items directly in the app.

Bigthink sets up Virtual Fashion Shows

The COVID-19 pandemic has forced major events to move to an online platform to showcase the latest and upcoming products – including Fashion Week. The fashion industry is estimated to be worth close to $2 trillion and fashion shows are one of the drivers of growth for the industry. Startups use advanced technologies such as 3D scanning and AI to create online fashion shows that generate a similar level of engagement as live shows.

Indian startup Bigthink is a fashion tech company that uses AI and computer vision to digitize human avatars. Their software LYFLIKE takes 44 precise body measurements via a 3D body scanner which are then used to create size-accurate, customized clothing for the avatar. The high level of detail along with the implementation of AI and computer vision enables companies to conduct virtual fashion shows without losing the details of a clothing item.

Meepl is the user’s Virtual Tailor

A specialized field of retail is custom size clothing, which is tailored to the customer’s body measurements. However, eCommerce faces a challenge here as the measurements cannot be taken by a tailor but have to be taken by the customer instead. This can be seen as a burden that leads to lower customer engagement and reduces sales.

Swiss startup Meepl develops a mobile app for both Android and Apple devices. The app uses the devices’ camera to capture accurate 3D models of the user’s body in real-time through the underlying deep learning system that extracts more than 45 body measurements. This level of measurement allows Meepl to give personalized recommendations to the user when shopping while also equipping retailers with the correct measurements to provide customers the perfect fit.

Wearfits develops a 3D and Augmented Reality (AR) Changing Room

The COVID-19 pandemic has made a big impact on the fashion industry with buyers moving to online platforms to make their purchases. This causes logistical and financial difficulties for clothing retailers as online shopping typically has high return rates. Startups are using technologies such as Augmented Reality, Virtual Reality (VR), and computer modeling to develop solutions that allow buyers to have a more realistic shopping experience similar to what they would experience in a brick & mortar store.

Polish startup Wearfits provides clothing retailers with 3D and AR virtual changing rooms. The technology features a 3D virtual model with customizable body sizes as well as 3D scanned apparel which can be viewed in Augmented Reality (AR) using Android and iOS devices. Their technology lets small and medium-sized fashion brands and retailers provide better shopping experiences without the need for expensive or special hardware.

Style.me specializes in High-Resolution Virtual Clothing

A big concern for online fashion retailers is the level of detail that is presented in a virtual environment. For retailers who deal with high-end clothing and fashion products, being able to showcase the minute details and craftsmanship is of paramount importance. To overcome this concern, startups develop solutions to capture clothing details in high resolution, thereby increasing the number of clothing retailers who choose to sell their products online.

Taiwanese startup Style.me uses expertise in computer vision, AI, and machine learning to simulate clothing and thereby create an engaging virtual experience. Style.me’s 3D virtual fitting room uses 3D scanning to capture garment details with up to 4k resolution to recreate detailed virtual clothing.

Discover more Retail Startups

To keep you up-to-date on the latest technology and emerging solutions, we provide you with actionable innovation intelligence – quickly and exhaustively. You can download our free Retail Innovation Report and discover new business opportunities or save your time & let us look into your areas of interest. We provide you with an exhaustive overview of new startups, scaleups & emerging technologies that matter to you.

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