Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the FMCG industry. This time, you get to discover 5 hand-picked gamification startups.
Global Startup Heat Map highlights 5 Top Gamification Startups out of 149
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 149 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 gamification startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 144 solutions, get in touch.
Code of Talent develops a Microlearning Platform
The gamification of learning management systems is a rising trend in multiple industries including retail and FMCG, where training and retraining are constant requirements. Although conventional gamified learning platforms increase employee engagement and interaction, they remain underutilized. For this reason, startups are developing microlearning platforms to maximize the benefits of gamification and e-learning.
Romanian startup Code of Talent creates a digital microlearning platform that delivers customized training in the preferred format. The short format training modules improve both the efficiency and retention of the learning experience. The platform also integrates learning into the flow of employees’ lives, making it easy and fun to deliver real-time results in their jobs. The platform benefits the FMCG industry through tailored training to bridge the gap between theoretical knowledge and the practical skills needed to make an impact on the industry’s employees.
Klujo creates Gamified Experiences for Brands
Gamification increases customer engagement with specific brands or products and creates a personalized connection with customers. In today’s digital FMCG industry, consumers have a variety of choices, making it difficult for specific products to capture the attention of consumers. That is why startups are creating apps that educate customers about products and promotions through interactive games.
Canadian startup Klujo creates personalized gaming experiences for products to positively influence customer perception. The company’s AI-based multi-dimensional platform captures user data to understand consumer intentions, preferences, motivations, and interests. Additionally, users earn rewards for engaging with the application, in addition to purchases they make. The deep customization, combined with behavioral analysis and page-level targeting, makes it an ideal platform for all types of brands and products.
Leadfamly provides a Platform to Create Custom Game Campaigns
As the FMCG industry increases the digitization of their products through gamification, overhead costs of their operations increase too because to design and build gamified solutions for their brand, companies require a high degree of knowledge. To serve the fast and competitive nature of the FMCG industry, startups are developing platforms that feature templates for the quick and easy creation of gamified experiences.
Netherlands-based startup Leadfamly provides an all-in-one platform that lets brands design, execute, and track game experiences. The platform features a range of pre-built templates to help brands focus on customer engagement rather than on software development. Leadfamly’s gamification solution assists brands in building landing pages that contain information, contests, and activation games to drive customer engagement towards specific products.
UntieNots develops an AI-based Scalable Gamification Solution
The main purpose of gamification is to increase customer loyalty towards a brand or product and to also continuously provide an incentive for retaining customers. Many gamification solutions focus on gaining the attention of customers or providing short-term rewards and promotions and do not prioritize long-term customer interaction. These solutions are also not designed to work at scale, which is why startups are creating gamification solutions that focus on long-term customer loyalty instead.
French startup UntieNots develops a gamification solution that strengthens customer engagement with brands and retailers through loyalty rewards. The solution uses AI to personalize the challenges given to customers and rewards them using a cumulative progression system for repeated purchases. The highly scalable white-label platform allows for gamified solutions to be deployed quickly to a large number of customers through their extensive expertise with big data, machine learning, and database technologies.
ROAR provides Augmented Reality (AR)-based Gamified Content
One of the most popular methods of providing engaging content for customers is through their mobile phones. Current mobile-based content for products promotes deals and offers which provide limited customer engagement beyond notifications. Startups are now using the advancements in AR to create visually appealing and engaging content about products and brands.
US-based startup ROAR provides a scalable AR content creation and management platform. The platform creates connected packages that integrate with augmented reality to enhance standard packages with digital product information and brand-specific marketing. Gamified interactive AR experiences are built into the packages to provide consumers with an immersive shopping experience that positively influences their purchase decisions.
Discover more FMCG Startups
FMCG startups such as the examples highlighted in this report focus on customer experience, direct distribution, blockchain as well as 3D printing. While all of these technologies play a major role in advancing the FMCG industry, they only represent the tip of the iceberg. To explore more technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download one of our free Industry Innovation Reports to save your time and improve strategic decision-making.
