Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the food industry. This time, you get to discover 5 hand-picked food tech startups developing digital menus.
Global Startup Heat Map highlights 5 Top Digital Menu Solutions out of 200
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 200 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 food tech startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 196 digital menu solutions, get in touch.
Touch Menu offers Digital Menus for Restaurants
The adoption of digitalization tools benefits many businesses including restaurants and eateries. More recently however, the COVID-19 pandemic has also affected food businesses due to lockdowns, reduced seating capacity, and dine-in restrictions. Therefore, many eateries are struggling to survive. The introduction of a digital menu with the display of dishes, prices, and online payment options not only make the customer experience smoother but they also allow for adhering to safety regulations by facilitating contactless transactions.
Bulgarian startup Touch Menu offers digital menu solutions to restaurants and cafes. The startup’s tool is an easy-to-use personalized app solution that – upon scanning the QR code of a restaurant – lets users take a look at the dishes in the menu, place orders, and pay contactless. Moreover, the tool also allows customers to pre-order dishes before coming to a restaurant thereby saving waiting time.
MenuThat develops a 3D Augmented Digital Menu
The composition of good food includes its color, texture, layers, plating, aroma, and then finally the taste. So, customers partly attain contentment with the visual cues of a dish. However, restaurants fail to visualize the ins and outs of a meal before a customer orders it. This often holds people back from trying new dishes on the menu. To encourage customers, startups utilize visualization technologies to make menus more approachable.
Canadian startup MenuThat provides 3D models of restaurant menus. The startup’s platform combines augmented technology, smartphones, and other smart devices to visualize food. Specifically, MenuThat offers fully rendered images to depict details of ingredients and the size of a dish. This appealing visualization of dishes increases customer affinity and satisfaction. The platform also allows users to share the menu or their favorite dishes on social media platforms.
Eatsee provides Personalized Digital Menus
Conventional menus are alike in many restaurants, with a template list of all the dishes lined up according to the cuisine. Even some digital menus have a list pattern with limited pictorial representation. This makes it hard for customers to imagine an unknown dish. Additionally, the younger generation is accustomed to using social media which is filled with pictures. Also, digital menus which interest and analyze the customer behavior to showcase the cuisine of their interest serve as a personalized marketing tool to boost sales for a restaurant. Therefore, food menus with a similar strategy to display personalized menus to choose from offer better reach and visibility amongst customers.
US-based startup Eatsee designs a personalized, image-based menu. The startup’s app platform offers personalized filters including distance to the restaurant, price point, and dietary requirements. The tool analyzes food preferences from initial image analysis and notifies users for recommendations from restaurants and cafes.
Foodyt designs a Platform to Compare Dishes in Restaurants
Digital menu platforms provide information about a specific restaurant, the dishes it offers, the price, and more. Still, searching for a particular dish from available restaurants is done manually, takes effort, and delays the ordering time. Food menu platforms enable customers to choose food and compare it with multiple other restaurants thus saving time and increasing customer satisfaction.
Spanish startup Foodyt builds a web-based platform to search, compare, and choose dishes from various restaurants. Foodyt offers customization of the menu based on preferred cuisine, ingredients, and more. Currently available in Spain, the platform provides food suggestions from registered restaurants. Foodyt allows users to discover restaurants based on the dishes they offer, themes, and more.
Porter builds a Menu App for Ordering Food from Multiple Vendors
Virtual menus or food ordering apps showcase a list of restaurants, cuisines, and dishes available. Then, customers choose various dishes from a particular restaurant of choice. For bulk orders at parties or gaming nights, this reduces user convenience significantly as customers are forced to order multiple times or on multiple accounts. To address this challenge, startups develop apps that allow users to order food from multiple vendors at once thus multiplying user satisfaction.
US startup Porter offers a holistic solution to place orders from multiple vendors. Porter enables users to combine and order dishes from different restaurants during a game at a stadium, food halls, and more venues. The startup’s contactless ordering platform is primarily used to eliminate lines, order, reorder from local merchants and pay online.
Discover more FoodTech Startups
Food startups such as the examples highlighted in this report focus on Alternative Proteins, Robotics, Food Waste Reduction as well as increasing Supply Chain Transparency. While all of these technologies play a major role in advancing the food industry, they only represent the tip of the iceberg. To explore more food technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free FoodTech Innovation Report to save your time and improve strategic decision-making.