Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the gaming industry. This time, you get to discover 5 hand-picked startups developing data analytics solutions.
Global Startup Heat Map highlights 5 Top Gaming Data Analytics Solutions out of 443
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 443 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 438 data analytics solutions, get in touch.
Second Sight offers Data Visualization for Game Developers
With gaming increasing in popularity, both as a leisure and competitive activity, companies apply data analytics to identify and target key parameters such as user activity, behavior, and churn. The effective identification and timely mitigation of complicated levels, lack of variety, and short gameplay content increase player engagement and the resulting revenue for game studios. Therefore, startups develop data analytics solutions that extract insights from in-game data.
Australian startup Second Sight develops a data analytics & visualization platform for game developers. The startup’s visualization tool interprets player behavior and common gameplay issues to provide insights on player engagement. By facilitating game data interpretation, Second Sight allows game developers to optimize gameplay and in-app purchase (IAP) strategies. Moreover, the startup’s visual analytics improve game monetization by increasing player retention.
Omnicoach delivers Video-based Gameplay Analysis
Increased recording of video game content presents novel opportunities for player engagement. Analytics of gaming video records allows for the identification of specific episodes where players display outstanding or poor performance. Startups develop gameplay analytics solutions to improve player development analysis and identify player interaction opportunities.
Hungarian startup Omnicoach works on a video-based gameplay analytics engine. The startup’s solution identifies measurable data points in gaming videos, allowing game developers to use them to create additional quests and rewards. This enables game studios to increase player engagement, develop new monetization strategies, and integrate game coaching services. Additionally, by leveraging the key point analytics, the engine improves video-on-demand (VOD) solutions and user development statistics.
Shushu Technology develops Platform-as-a-Service (PaaS) for Gaming Data
The abundance of in-game data generated from player behavior, game logs, and servers requires elaborate collection and storage solutions, as well as multi-dimensional analytics. To this avail, game development companies often seek a single solution that covers everything from data collection to visualization. In turn, startups develop PaaS analytics solutions capable of processing significant amounts of in-game data.
Chinese startup Shushu Technology develops a PaaS solution for game data analytics. The startup’s platform collects, stores, processes, analyzes and visualizes in-game data. The platform analyzes player behavior data to calculate statistics such as average revenue per user (ARPU), lifetime value (LTV), and return on investment (ROI). This allows game developers to determine player return periods, optimize promotion strategies, and estimate future revenues.
Stream Hatchet provides Streaming Data Analytics
As the popularity of eSports and game streaming continues to increase, the number of streaming channels and gaming influencers grows as well. Viewership and performance data analysis of eSporting events and live streams enables competitor benchmarking, as well as the estimation of streaming campaign success and game popularity. Therefore, startups develop data analytics solutions for streaming events, eSports, and video games.
Spanish startup Stream Hatchet develops a streaming data analytics platform for video game publishers, eSports organizations, and marketing agencies. The startup’s business intelligence platform collects streaming channel data, allowing users to identify trending eSports influencers, benchmark them against the competition, and browse their viewership trends. Additionally, the startup provides reporting services to facilitate eSports performance tracking, gaming industry briefings, and eSports events performance.
Spiketrap advances Sentiment Analytics
The insights of audience expectations and reactions help video game developers and designers build a roadmap for future releases or patches. Sentiment analysis enables companies to obtain insights from a large number of unstructured data sources, such as social media, news, forums, and blogs. Startups develop sentiment analytics solutions to allow video game companies to enhance decision-making processes with their customers’ views.
US-based startup Spiketrap offers sentiment analytics to video game studios and entertainment companies. The startup’s Clair AI solution identifies conversations about games, characters, or gameplay concepts, as well as measures their impact and sentiment. Spiketrap’s solution helps video game studios understand their audience, monitor brand awareness, and guide the narrative on social media and forums.
Discover more Gaming Startups
Gaming startups such as the examples highlighted in this report focus on virtual reality and augmented reality as well as wearables. While all of these technologies play a major role in advancing the gaming industry, they only represent the tip of the iceberg. To explore more gaming technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download one of our free Industry Innovation Reports to save your time and improve strategic decision-making.