Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the FMCG industry. This time, you get to discover 5 hand-picked big data startups.
Global Startup Heat Map highlights 5 Top Big Data Startups out of 1.195
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 1.195 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 big data startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 1.190 big data solutions, get in touch.
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BrandCrafter leverages Big Data for Consumer Brand Positioning
The FMCG industry is highly dynamic in terms of products as consumer demand and requirements tend to fluctuate. Here, big data and analytics companies provide substantial opportunities for FMCG companies. For example, big data solutions enable the optimization of processes, increase sales, and assist with new product launch strategies. To this end, startups develop big data solutions that aid FMCG companies to effectively strengthen their brands’ positions in the market.
Hong Kong-based startup BrandCrafter leverages big data to provide brand positioning strategies for FMCG companies. The startup analyzes global brand data in real-time to offer trends and insights to create effective brand positioning strategies. Further, the startup’s analytics tools enable FMCG companies to track and monitor competitors’ product performance in order to assist product differentiation. This results in the optimization of products for each target audience.
DemandHelm creates a Data Platform to enable Data-Driven Decision-Making
There is a strong correlation between big data and understanding the consumer. Large brands are already using customer insights and behavior to enable data-driven decision making, to develop new product ranges, and to optimize existing product categories. That is because data-driven decision-making eliminates guesswork and almost assures the success of products in the market. Startups and scaleups develop big data analytics solutions to aid FMCG companies in critical management decisions.
The US-based startup DemandHelm offers a data platform that enables consumer brands to make data-driven decisions. The startup’s platform uses big data and machine learning to identify trends, drive traffic, optimize advertisements, and increase sales. Moreover, the data fusion platform integrates multiple data sources to produce a more complete view of the business. This results in the transformation of FMCG companies into data-driven organizations.
ClearCut Analytics provides Critical Data that Empowers CPG Brands to make Strategic Decisions
The FMCG industry relies heavily on accurate and real-time market research. Big data solutions enable FMCG companies to run effective marketing campaigns, increase sales and optimize costs. Moreover, data-driven strategies and decisions allow FMCG companies to create new sales channels that result in growth opportunities while increasing the efficiency of their supply chain. In such a dynamic environment, FMCG companies leverage big data solutions, developed by startups, that combine business intelligence and technology to compete for market share.
The US-based retail analytics startup ClearCut Analytics provides critical data to empower CPG brands to make strategic decisions. The startup’s analytics software unlocks actionable eCommerce insights to drive successful product innovation, accelerate sales, and support sustainable business growth. Moreover, ClearCut’s digital shelf analytics instantly track and assess daily price fluctuations for products online to get recommendations on optimal selling prices based on price elasticity analysis and competitor benchmarking.
Snooper builds a Crowdsourcing Platform that enables Real-Time Visibility for Retail Execution
Anticipating future trends enables FMCG companies to stay updated on customers’ changing requirements. Data analytics assists CPG brands to accurately track and monitor customer behavior trends. Besides, it also provides insights on the methods, processes, and technologies that match with varying consumer tastes. FMCG companies design and deploy trade promotions and loyalty programs that are customized for specific demographics, location, and buying behavior. To this end, startups develop big data analytics platforms that customize brands’ marketing and advertising efforts.
Australian startup Snooper offers a crowdsourcing data platform that enables real-time visibility for FMCG companies to improve retail execution. The startup’s platform includes a list of trackers designed to provide retail execution insights through in-store and on-shelf analytics based on KPIs such as new product performance, promotional activities, and stock availability. The startup combines detailed analytics reports and consumer insights to provide FMCG companies with brand strategies. Further, an online dashboard assists FMCG companies to closely monitor sales, pricing, and to benchmark their competition.
Infilect Technologies offers Retail Shelf Intelligence for FMCG and CPG Brands
The implementation of effective retail strategies ensures the success of CPG brands in the market. For example, planogram analytics provides CPG manufacturers with enough visibility to automatically trigger order fulfilment and understand which retail partner is underutilizing the shelf space. FMCG sales representatives use the data from planograms to monitor and track shelf space utilization of products and in turn understand why their competitors’ products are performing better in comparison to their own.
Indian startup Infilect Technologies offers InfiViz, a retail shelf intelligence solution, for FMCG and CPG brands. The startup leverages artificial intelligence to transform real-time in-store images into actionable data points. This data enables FMCG companies to identify under-performing stores or retail partners and take corrective measures. Further, the solution enables FMCG companies to continuously measure how various products stack up against competitor’s retail strategies.
Discover more FMCG Startups
FMCG startups such as the examples highlighted in this report focus on sustainability, customer experience, direct distribution as well as 3D printing. While all of these technologies play a major role in advancing the FMCG industry, they only represent the tip of the iceberg. To explore more FMCG technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Retail Innovation Report to save your time and improve strategic decision-making.
