Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on innovative solutions to counter fake content. As there is a large number of startups working on a wide variety of solutions, we decided to share our insights with you. This time, we are taking a look at 5 promising startups tackling fake news.
Heat Map: 5 Top Emerging Startups Tackling Fake News
Using our StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally, we looked at innovation in the field of news & media. For this research, we identified 331 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.
The Global Startup Heat Map below highlights 5 startups & scaleups developing innovative solutions fighting fake news and disinformation. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 331 companies we analyzed for this specific topic.
NewsCheck – Content Review
Fake news and disinformation are rampant across social media, as well as other online spaces. When left unchecked, it has the potential to have serious consequences in society, and for brands and the public sector. Startups are working on tools that help journalists, and even the wider public, review, and score online content for authenticity.
NewsCheck is a US-based startup that develops a content review and scoring platform. The startup checks hundreds of ethical codes to build the NewsCheck Trust Index, a unified list of journalistic standards. The platform involves human and machine collaboration to also provide transparent verification and validation scoring. This helps brands speed up fact-checking content and further protects from malicious actors.
Cyabra – Online Brand Abuse
As brands expand their presence online, they are also at increased risk of abuse and slander. These risks range from misleading customers and spreading fake news to hurt a brand’s reputation to imitating the brand. This has the potential to negatively impact brand loyalty and, subsequently, reviews, and even revenues. Startups provide solutions that help brands preemptively counter online threats.
Israeli startup Cyabra offers a solution that helps brands look for fake information on social media. The startup’s patented technology uses deep learning and natural language processing (NLP) to identify bad actors online. The software-as-a-service (SaaS) platform also exposes the brands to genuine engagement by shielding them from online abuse. The startup also provides its services for real-time mitigation of online threats to public sector entities.
Defudger – Deepfake Detection
With the development of powerful machine learning algorithms, it is now possible to create indistinguishable, fake media. Deepfakes pose a threat to the news ecosystem, financial institutions, important public figures, as well as numerous brands. Solutions for deepfake detection include either algorithms that recognize irregular patterns in media or blockchain-based source verification.
Defudger is a Danish startup that develops a three-layer system to verify the authenticity of digital content. The system uses artificial intelligence (AI) and computer vision to detect any manipulation in images and videos, including deepfakes. The solution uses safe capture and provenance in a blockchain database to verify authenticity. The startup also maintains a library of validated and debunked content.
Primas – Distributed Content
Blockchain offers traceability, transparency, immutability, and decentralization for applications in a wide range of industries, including finance, agriculture, and logistics. These properties also make this technology incredibly useful in combating fake news. Blockchain-based solutions enable the secure dissemination and auditing of news online, enabling the removal of fake news sources.
Primas is a Singaporean startup that aims to improve the quality of online content. The startup’s Distributed Trusted Content Protocol (DTCP) uses blockchain to generate unique content metadata. Moreover, this distributed system tracks the entire content network to record it on the blockchain and contribute to content scoring. This system addresses fake news, plagiarism, as well as low-quality content.
Blackbird.AI – Disinformation Countermeasure
The large amounts of online content make it difficult for organizations to keep track of the narrative around their brands. Additionally, sustained fake news and disinformation poses a threat to the reputation of the organization and requires proactive measures. Startups develop solutions that monitor content online to identify and counter disinformation as quickly as possible.
Blackbird.AI is a US-based startup that combines machine learning and interdisciplinary human intelligence to fight disinformation. The startup’s AI-powered core engine identifies threat signals from deep networks while monitoring large volumes of content at the same time. The solution uncovers user behavior patterns to enable preemptive threat management. It enables brands to de-escalate disinformation threats and take control of the narrative.
What About The Other 326 Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 startups tackling fake news showcased above are promising examples out of 331 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.