Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on a variety of solutions. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 5 promising parenting technology startups.
Heat Map: 5 Top Parenting Technology Startups
Using our StartUs Insights Platform, covering 1.116.000+ startups & emerging companies, we looked at innovation in the field of parenting. For this research, we identified 98 relevant solutions and picked 5 to showcase below. These companies are chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.
The Global Startup Heat Map below highlights 5 startups & emerging companies developing technology-based solutions to help parents. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 98 companies we analyzed for this specific topic.
Poio – Phonics-Based Reading
Young children learn and develop social, language, and cognitive skills by exploring and absorbing information like sights, smells, and visual cues. Phonics help children understand the way different syllables sound and link them to different visual cues such as vowels and alphabets. Startups leverage the techniques from phonics in their mobile app-based solutions to cultivate a reading interest in young children.
Norwegian startup Poio develops an immersive game for preschoolers to develop their reading skills. With the help of phonics, the startup creates a gamified experience for children, which later kindles their curiosity to read. The game is for children between the ages of 3 to 8 and automatically adapts to each user’s skill level.
Play Go Solutions – E-Parenting
Children today start using devices such as smartphones, tablets, and computers at a considerably young age. This enables them to have access to vast amounts of information. However, there are concerns regarding both the physiological and psychological impact this exposure to gadgets has on children. Startups are exploring responsible ways to introduce technology to children and ensure that they understand how to safely navigate the internet.
Indian startup Play Go Solutions offers LearnPlay, a digital multi-purpose solution to improve collaborative parenting and child internet safety. The startup’s application, LearnPlay, accurately understands children’s learning needs, strengths, and weaknesses and provides customized e-learning worksheets. This solution also enables parents to monitor and steer their children away from malicious content on the internet.
Bark – Digital Safety
Parents increasingly prefer to provide their teenagers with a phone, knowing that they have the means to communicate with them at all times. Teenagers, in particular, are more susceptible to online threats such as catfishing and online fraud. Parents these days use technology to keep a watchful eye on their children’s online activities. To this end, startups develop various applications to enable parents to keep their children digitally safe.
The US-based startup Bark provides a tool to track and monitor children’s social media accounts for potential threats such as cyberbullying and online predators. With the help of advanced recommendation and text algorithms, Bark analyzes the evolving language patterns on social media platforms to identify problems such as bullying, violence, and adult content. Timely alerts and notifications enable parents to proactively help their children avoid mental health problems such as depression, self-harm, and suicidal thoughts.
OgyMogy – Parental Control
Adolescents use smartphones, tablets, and computers for almost everything such as entertainment, learning, and information access. With the advent of social media and various ways of communication, young adults spend a significant amount of time online. Parents, in order to mirror traditional parenting techniques, use technology to limit their children’s access to certain content. Startups are looking for ethical ways to develop solutions to monitor and track the online activity of adolescents.
The US-based startup OgyMogy enables parental control in devices such as laptops, smartphones, and tablets. The solution lets parents remotely access their children’s emails, text messages, and other multi-media messages. OgyMogy tracks the global positioning system (GPS) location of the devices and provides parents with a detailed location-based tracking report. In addition, parents are able to monitor their children’s social media and file-sharing accounts to track what their children send or receive.
Depublish – Content Monitoring
Online social media platforms are used by billions of people and, unfortunately, also include those who troll, stalk, and create stress for teenagers and young adults. Cyberbullying is a reason for many mental health problems in younger people these days. Parents seek solutions that enable them to take necessary legal precautions against predatory elements online. Startups are also working to develop solutions that assess online harm and guide the legal way forward against those involved.
Irish startup Depublish creates simple and inexpensive assessments to know if something harmful has been published online. The startup collects user data, based on an online decision tree, and cross-references the inputs against existing laws and standards. Depublish then puts together solutions that include the necessary steps to have harmful content removed if wrongly published, and also to establish contact with the poster and social media publishers. Additionally, the startup offers evidence storage services that fulfill e-discovery standards. The startup is currently working with schools that are participating in initial trials.
What About The Other 93 Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 parenting technology startups showcased above are promising examples out of 98 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.