5 Top Interior Comfort & Safety Startups Impacting The Automotive Industry

We analyzed 96 interior comfort & safety startups for vehicles. Thermavance, Baby Safe, Octaspring, CarMedia & BlueTo develop 5 top solutions to watch out for. Learn more in our Global Startup Heat Map!

Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on innovative solutions for the automotive sector. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, you will discover 5 promising automotive startups producing components for interior comfort & safety.

Heat Map: 5 Top Interior Comfort & Safety Startups In Automotive

Using our StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally, we looked at innovation in the field of automotive comfort. For this research, we identified 96 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.

The Global Startup Heat Map below highlights 5 automotive startups & scaleups developing innovative solutions for interior comfort & safety. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 96 companies we analyzed for this specific topic.


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Which startups develop the other 91 solutions?


Thermavance – Balanced Heat Management

Vehicle manufacturers strive to upgrade automotive heating, ventilation, and air-conditioning (HVAC) systems to improve comfort for the driver and passengers. Startups and emerging companies are building novel thermal management products for the automotive industry. For example, the solutions include temperature adjustment, automatic air control, heat exchangers, and tailor-made surface heaters.

The US-based startup Thermavance offers individual heating and cooling solutions for automotive interiors. The startup combines thermoelectric solid-state heat pumping technology and thermally-conductive graphene. The resultant material is suitable for application in any kind of compact form factor. This further results in balanced heat management for car seats and other interior surfaces.

Baby Safe – Baby Car Seat

Child protection and well-being in vehicles are highly debated topics in automotive safety. Generally, baby seats are recommended to be used for no more than 2 hours at a time. This is because they may, in the long run, compromise the safety and comfort of children. For example, children may face muscle strain or breathing issues. Emerging startups are designing new concepts for automotive baby seats that allow better comfort, more customization, and the sensing of key parameters.

British startup Baby Safe aims at eliminating the common problem of sharp movement of a baby’s head during acceleration or deceleration. The startup’s reclinable car seats for children, aged between 0-4, features padded head support and a five-point harness to comfortably fit the baby’s body and also integrates into the car its Isofix technology. Parents also have the opportunity to wirelessly and gently recline the position of the seat to avoid issues arising from the movements of a baby.

Octaspring – Automotive Seat Cushions

For people who regularly drive long distances, it becomes essential to use high-comfort seating in their vehicles. Startups are working to improve the breathability and durability of various materials, such as leather, vinyl, nylon, polyvinyl chloride (PVC), and hybrid materials. One example is smart ergonomic seats and cushions to reliably support a driver’s spine. By utilizing shape-memory materials, emerging automotive seating solutions are able to automatically adjust to the spine and increase comfort.

Slovenian startup Octaspring intends to achieve premium comfort for vehicle drivers using its patented ergonomic seat cushions. The startup’s technology makes use of lightweight foam springs to achieve higher breathability compared to conventional foam. Octaspring applies the concepts of 3D dynamics to ideally place the individual foam springs. This enables them to offer clients greater customization, optimized weight distribution, pressure relief, as well as optimal seating comfort.

CarMedia – In-Vehicle Infotainment

In addition to the fast-paced development of autonomous vehicles (AVs), the automotive sector also sees growth in infotainment systems. These systems intend to bring another layer of comfort to car drivers and passengers in conventional vehicles. Startups develop new digital platforms that range audio and video solutions for navigation, in-vehicle internet connectivity, and WiFi systems.

Spanish startup CarMedia develops a connected information and entertainment platform for passengers. The startup merges both hardware and software with geo-targeted dynamic content and supplementary digital services, such as advertisements. The platform also utilizes its back-end engine with real-time analytics, as well as the internet of things (IoT), to offer solutions for public transportation networks.

BlueTo – Voice Assistants

Voice assistants help drivers by enabling hands-free driving and, thus, fewer distractions for the driver. Advances in language recognition and artificial intelligence algorithms, such as natural language processing (NLP), equip voice assistants with a powerful tool to manage infotainment, check directions, and make voice-based payments. These AI tools increase the level of convenience and comfort during the journey for drivers and passengers.

BlueTo is an Israeli startup offering Miri, a mobile app-accompanied and car-connected voice assistant. Miri speaks in natural language and allows drivers and passengers to manage navigation, play music, dial contacts, read messages, activate automatic parking, and order food, among other useful functions.

What About The Other 91 Solutions?

While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 automotive startups developing interior comfort and safety solutions showcased above are promising examples out of 96 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.

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