Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on solutions in the automotive sector. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 4 promising Augmented Reality (AR) startups.
Heat Map: 4 Top Augmented Reality Startups
For our 4 top picks, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 4 interesting examples out of 147 relevant solutions. Depending on your specific needs, your top picks might look entirely different.
SKULLY Technologies – Enhanced Driver Safety & Experience
The number of people losing their lives due to road accidents is already quite high and continues to rise, worldwide. Most of these accidents are caused by distracted drivers. Startups are developing augmented reality-based solutions that restrict the number of ways in which a driver can take their eyes off the road. AR-based Heads Up Displays (HUDs) limit the attention of drivers from their dashboards to their windshields by providing the required information on the windshield.
The US-based startup SKULLY Technologies develops a product called SKULLY FENIX AR, a HUD for motorcyclists. It integrates with smart helmets and displays all the information such as navigation, phone calls, and driving data that eliminates the need for the rider to take their eyes off the road.
Lynx – Industrial Training
Automotive manufacturers face a difficult task when it comes to training employees and technicians. It is a challenge for manufacturers to create a real situation in production or assembly lines for their employees to practice. Startups are working on solutions based on AR that give employees the feeling of a real environment without creating any disturbance in the production process. This promotes safer and more effective employee training.
French startup Lynx develops the Lynx Headset that assists automotive manufacturers in training employees and conducting reviews of the design of products. Coupling this technology with AI and computer vision, manufacturers can create simulated environments around their existing infrastructure and products to enhance the effectiveness of employee training.
OutrealXR – Automotive Retail
Automotive dealers find it cumbersome to retain customers when they run short on inventory. AR-based applications solve these challenges by providing a simulation of cars that are not present in the showrooms. These applications also assist in improved customer experience by allowing the car owners to customize their cars.
The Arab startup OutrealXR builds applications based on AR that create showrooms for the customers of car dealers and manufacturers. These AR showrooms give a digital shopping experience to the customers right in their homes thus eliminating the need of going to an actual showroom before buying.
Digital Agents Interactive – Repair & Maintenance
Service and repair time of automotive often gets stretched due to the absence of a specialist to attend to the vehicles at the time of maintenance. Startups are working on AR-based solutions to ease the complications encountered by a technician during maintenance. These solutions also facilitate remote assistance by the automotive manufacturers when a vehicle breaks down.
Indian startup Digital Agents Interactive provides an AR-based solution called MechanicPro for repair and maintenance. The MechanicPro suite consists of two applications, DetectPro and RepairPro, that assist in detecting and repairing by coupling AR with 3D technology. These applications provide specialist assistance to technicians working in remote areas.
What About The Other 143 Augmented Reality Startups?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 4 augmented reality startups showcased above are promising examples out of 147 we analyzed for this article. To identify the most relevant solutions based on your specific criteria and collaboration strategy, get in touch.