As the personal care industry shifts towards more sustainable and innovative practices, there is a growing emphasis on environmental consciousness with product efficacy. The personal care manufacturing companies are developing water-activated powder products, cosmetic dermatology with biotechnology, products from upcycled materials, and more. This article highlights 10 hand-picked new personal care companies creating effective and environmentally conscious products.
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Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the personal care industry. This sector is marked by key trends and a substantial workforce, shaping its future. Here are some key insights at a glance:
- Personal Care Trends: Some of the personal care trends include anti-aging cosmetics, biotechnological enhancement, nanoformulations, personalized skin care, and AI-powered self-care.
- Personal Care Industry Stats: The global personal care industry encompasses 42K+ organizations, employing a workforce of 2.6 million individuals. It is experiencing an annual growth rate of 0.25% and has seen 5K+ new personal care companies added in the past five years.
- 10 New Personal Care Companies to Watch:
- HelloBiome – Microbiome Testing Platform
- SpectrumX – Hypochlorous Acid (HOCl) Formulations
- Ari – Organic Powder-based Formulas
- Trishveda Naturals – Products from Upcycled Materials
- Votum World – Organic and Sustainable CBD Products
- Color Clean Soap – Color Feedback Technology
- Ohmmm – Water-activated Powder Products
- Norfalk – Sustainable Surfactants
- B.A.I. Biosciences – Cosmetic Dermatology with Biotechnology
- Offcourt – Hydrating Formulations for Sweating
Discover 10 out of 5K+ Emerging Personal Care Companies
In this segment, we feature 10 new personal care products companies that develop technologies in the beauty and wellness sector. These innovators provide hypochlorous acid (HOCl) formulations, hydrating formulations for sweating, color feedback technology, and organic power-based formulations among others. By prioritizing the health of the planet and their consumers, these companies lead the personal care industry, showcasing how beauty and sustainability go hand in hand for a greener, more vibrant future.
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. HelloBiome
- Founding Year: 2022
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: HelloBiome is a microbiome testing platform that combines new sequencing methods with proprietary AI technology to deliver personalized skin and health insights. It focuses on facial, scalp, body, and vulva care. The process begins with users taking a skin condition quiz, followed by swabbing at home and sending the sample to a lab. The lab sequences the microbiome data and processes it using a proprietary algorithm to cluster skin profiles. The result is a personalized report, offering product and regimen recommendations based on the individual’s microbiome and self-reported skin data.
2. SpectrumX
- Founding Year: 2020
- Employee Range: 11-50
- Location: UK
- Signal Strength: Very Strong
- What they do: SpectrumX is a biotechnology firm developing a healthcare solution, Spectricept, that includes sprays for aesthetics, podiatry, hand, and body. Based on proprietary hypochlorous acid (HOCl) formulations, it maintains its integrity until it contacts and eradicates pathogens. Thus, the sprays assist in removing bacteria, viruses, and spores pre and post-treatment.
3. Ari
- Founding Year: 2021
- Employee Range: 11-50
- Location: Estonia
- Signal Strength: Very Strong
- What they do: Ari specializes in the earth-friendly manufacturing of refillable personal care products with a focus on organic powder-based formulas. It offers foaming hand wash and gel-based body wash, with plans to expand to shampoo, conditioner, and face cleanser. The company’s technology streamlines the manufacturing process by eliminating water, leading to less packaging and storage needs. In addition, it provides lighter shipping weights, smaller shipping volumes, and consequently lower CO2 emissions and costs.
4. Trishveda Naturals
- Founding Year: 2020
- Employee Range: 11-50
- Location: India
- Signal Strength: Medium Strong
- What they do: Trishveda Naturals blends nature with modern technology to create personal care products from upcycled and natural raw materials. The company utilizes biochemistry, green chemistry, and biotechnology to develop products. These products include AYUOVEDA, which comprises oils; EXFOVEDA, a range of exfoliators and scrubs; PROTEOVEDA, featuring hydrolysate proteins; and FERMOVEDA, consisting of ferment filtrate. Each product incorporates nutrient- and vitamin-rich raw materials, processed without harsh petrochemicals and optimized to preserve natural benefits.
5. Votum World
- Founding Year: 2021
- Employee Range: 2-10
- Location: Spain
- Signal Strength: Very Strong
- What they do: Votum World is a biotechnology company creating organic and sustainable CBD products. The company offers four categories of products based on cannabinoids and active ingredients. These include V.Healthy for health, V.Liquids for chronic pain or insomnia, V.Pets for pet’s health, and V.Tech to assist users disconnect from smoke.
6. Color Clean Soap
- Founding Year: 2020
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: Color Clean Soap develops a hand washing product, Color Clean Soap, that incorporates the Color Feedback technology. The product provides visual feedback to ensure thorough hand washing by temporarily marking the areas covered by the soap, which then rinses away without staining. The soap uses a formula suitable for all skin types and promotes effective hand hygiene practices.
7. Ohmmm
- Founding Year: 2020
- Employee Range: 2-10
- Location: Singapore
- Signal Strength: Very Strong
- What they do: Ohmmm offers a water-activated, natural, plant-based product range designed for sensitive skin. Its product, the Canopy Series, includes hair care solutions such as powder shampoo and conditioner bars. The water-activated formula extends shelf life with minimal preservatives and also provides a travel-friendly hair care solution. While reducing the use of synthetic thickening agents, the formulation dissolves and lathers easily, allowing for a cleaner rinse and a more efficient washing experience.
8. Norfalk
- Founding Year: 2019
- Employee Range: 2-10
- Location: Denmark
- Signal Strength: Very Strong
- What they do: Norfolk produces sustainable surfactants as active and stabilizing agents in soaps and cosmetics. These surfactants do not contain palm oil and fossil fuels, contributing to reduced CO2 emissions and prevention of deforestation. In soaps, Norfolk’s surfactants create the washing effect, encapsulating oil and removing dirt. For cosmetics, the surfactants blend water and oil phases, resulting in a creamy consistency for the final product.
9. B.A.I. Biosciences
- Founding Year: 2021
- Employee Range: 2-10
- Location: USA
- Signal Strength: Strong
- What they do: B.A.I. Biosciences focuses on medical and cosmetic dermatology with biotechnology, treating conditions such as atopic dermatitis, and preventing skin cancer and aging. The company designs new molecules to address various skin health issues. B.A.I., which stands for Beyond Active Ingredient offers dermatological treatments and preventative care to improve skin healthcare.
10. Offcourt
- Founding Year: 2020
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: OffCourt’s products include hydrating formulations that complement sweating and exfoliants for people with active lifestyles. These products remove dead skin without harming beneficial bacteria. Further, it includes active ingredients such as creatine, glycolic acid, and prebiotics while excluding animal-derived components, formaldehyde, sulfates, artificial colors, parabens, and others. Each product enhances the body’s health, specifically tested on athletes to ensure efficacy.
Tips to Quickly Find New Personal Care Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new personal care companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying personal care innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the personal care industry. The platform keeps you informed with near real-time updates on emerging personal care companies and news, enabling you to make swift and informed decisions.
- Tailored Exploration: Customize your search to focus on specific niches within the personal care sector, such as water-activated and organic power-based formulations, sustainable surfactants, or microbiome testing platforms. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Ready to Explore All New Personal Care Companies?
This overview highlights just a few personal care solutions of all 5K+ new companies currently covered by the Discovery Platform. To explore them all, book a personalized demo or download one of our free Industry Innovation Reports for a quick overview.
