This article delves into the innovative realm of 10 new consumer goods companies advancing the industry with novel products. They are developing sustainable electric toothbrushes that marry eco-friendliness with oral hygiene, alongside enterprises crafting hot water soluble sanitary pads for environmentally conscious personal care.
Additionally highlighted are creators of compact dishwashers that redefine kitchen convenience for urban dwellers, alongside innovators behind universal charging devices that promise compatibility and convenience for a myriad of electronic devices. The selection also includes forward-thinkers revolutionizing consumer experiences with advanced purchasing automation systems, simplifying shopping efficiency and accuracy.
Continue reading to gain up-to-date and data-driven insights on:
- Profiles of 10 Emerging Consumer Goods Companies
- How to Scout the Best Consumer Goods Companies Easily
Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the consumer goods industry. This sector is marked by key trends and a substantial workforce, shaping its future. Here are some key insights at a glance:
- Latest Consumer Goods Trends: Some of the major trends impacting the consumer goods industry are sustainable products, direct-to-customer, social commerce, omnichannel shopping, and large-scale production technologies.
- Consumer Goods Industry Stats: The sector comprises 36K+ organizations worldwide. On average, it employs about 16 people in 3K+ new companies founded in the last five years, witnessing 2020 as the average founding year. Moreover, the average funding received by the consumer goods industry per round in the same span is USD 7 billion.
- Top 10 Consumer Goods Companies:
- Sustainable Rituals (SURI) – Sustainable Electric Toothbrush
- EARTHY – Under-the-Sink Water Purifiers
- Cresa – Hot Water Soluble Sanitary Pads
- Loch Electronics – Compact Dishwasher
- PWRBOARD – Universal Charging Device
- ansā – Portable Coffee Roasting Machine
- Rythme – Consumer Goods Purchasing Automation
- Covalo – Personal Care Ingredients Sourcing
- CannBoil – Portable Canned Food Heating System
- KUDO – Whey Protein-infused Popcorn
Meet 10 out of 3K+ New Consumer Goods Companies
In this article, we highlight 10 global consumer goods companies focusing on areas like compact dishwashers and water purifiers, universal charging modules, water-soluble sanitary pads, and consumer goods purchasing automation platforms. They utilize efficient design, environmental sustainability, and advanced analytics to enhance user convenience and health. Continue reading to discover the unique contributions these companies make to the consumer goods sector, enhancing everyday life with their inventive products.
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. Sustainable Rituals (SURI)
- Founding Year: 2021
- Employee Range: 2-10
- Location: UK
- Signal Strength: Very Strong
- What they do: SURI is a sustainable personal care company offering a recyclable electric toothbrush with plant-based brush heads. Its brush utilizes sonic vibrations for deep cleaning and has a long-lasting battery life of about 40 days. The brush heads are made from cornstarch and castor oil bristles and the aluminum body is designed for repairability. SURI prioritizes user experience with features like a magnetic mirror mount and a UV-light travel case for on-the-go sanitization. This eco-conscious design benefits environmentally responsible consumers seeking a high-performance and sustainable oral care routine.
2. EARTHY
- Founding Year: 2020
- Employee Range: 11-50
- Location: India
- Signal Strength: Very Strong
- What they do: Earthy manufactures A2O Pure, an under-the-sink water purifier that utilizes Aquaporin Inside technology — a biomimetic membrane incorporating aquaporin proteins for water purification. This technology removes contaminants including per- and polyfluoroalkyl substances (PFAS), pesticides, and heavy metals while delivering clean, great-tasting drinking water. A2O Pure features smart monitoring via a WiFi connection, automatic flushing to prevent bacteria growth, and easy filter changes. This space-saving design caters to consumers in apartments, offices, and small living spaces seeking an effective water purification solution.
3. Cresa
- Founding Year: 2021
- Employee Range: 2-10
- Location: India
- Signal Strength: Strong
- What they do: Cresa uses water-soluble biodegradable materials to produce sanitary pads that dissolve in hot water, promoting sustainable menstruation practices. The company’s hot water soluble technology ensures quick and safe disposal of pads, converting them into a flushable slurry and preventing environmental contamination. Cresa’s pads offer comfort, softness, and strong absorbency without using harmful chemicals, addressing health, disposal, and environmental issues simultaneously.
4. Loch Electronics
- Founding Year: 2019
- Employee Range: 2-10
- Location: UK
- Signal Strength: Strong
- What they do: Loch Electronics makes Capsule, a compact dishwasher designed for small spaces and energy efficiency. The dishwasher utilizes double water jets and a medical-grade UV light sanitation system for cleaning dishes, fruits, and vegetables. Capsule features a modular racking system to accommodate various dishware and offers six wash cycles ranging from 15 minutes to 2 hours and 30 minutes. The dishwasher operates independently with a 4L water tank or connected directly to plumbing for continuous use. This way, the solution benefits consumers in apartments, offices, and small living spaces.
5. PWRBOARD
- Founding Year: 2020
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: PWRBOARD offers a universal charging solution for various electronic devices. The system features a baseboard that users ae able ti equip with interchangeable modules. These modules accommodate a wide range of battery types, eliminating the need for multiple chargers. Compatible with cameras, drones, smartphones, and more, PWRBOARD allows users to conveniently charge all their devices from a single station. The solution showcases clear battery status, while an open-source development kit empowers the creation of custom modules for less common devices. This versatile charger this simplifies device management for consumers seeking a one-stop charging solution.
6. ansā
- Founding Year: 2019
- Employee Range: 11-50
- Location: Israel
- Signal Strength: Medium
- What they do: ansā manufactures a single-serve coffee roaster for home users named, Single d23. The roaster utilizes dielectric heating, a novel technology that roasts coffee beans uniformly from the inside out using electromagnetic waves. An AI system controls the roasting process, eliminating the need for manual operation and ensuring consistent roasts every time. The Single d23 roaster is compact, quiet, and energy-efficient, roasting a single serving of coffee beans in a few minutes. Furthermore, the electric roaster produces no smoke and is cool to the touch, making it ideal for countertop use.
7. Rythme
- Founding Year: 2021
- Employee Range: 2-10
- Location: France
- Signal Strength: Strong
- What they do: Rythme offers a mobile application that automates recurring purchases of everyday consumer goods. Users scan product barcodes or search a database of over 70,000 items to define their shopping lists and set personalized delivery frequencies. Rythme then manages purchases and deliveries, optimizing transportation efficiency to reduce the environmental impact. The company thus benefits busy consumers and environmentally conscious shoppers seeking a convenient and sustainable solution for household product reordering.
8. Covalo
- Founding Year: 2021
- Employee Range: 11-50
- Location: Switzerland
- Signal Strength: Very Strong
- What they do: Covalo operates an online platform that facilitates sourcing and collaboration within the beauty industry. Its search engine utilizes AI to gather data on cosmetic ingredients and service providers from various sources. Beauty brands are able tp search this database using filters including region, sustainability, and certification to find suitable suppliers. Covalo also offers features for lead generation, communication, and trend analysis. This platform thus benefits both beauty brands seeking efficient and sustainable sourcing, and suppliers aiming to expand their reach and clientele.
9. CannBoil
- Founding Year: 2021
- Employee Range: 2-10
- Location: Iran
- Signal Strength: Weak
- What they do: CannBoil develops a self-heating can for on-the-go consumption of canned food. The can feature a dual-layer design with a layer of specific non-toxic chemicals placed in between. Users initiate the heating process by adding water to a designated chamber, triggering a chemical reaction with magnesium, calcium oxide, and water. This reaction generates heat reaching up to 90 degrees Celsius within a few minutes, effectively heating the canned food. The lightweight, compact design and indirect heat source prevent burning and ensure safe and convenient meal preparation in various settings, benefiting campers, travelers, and busy professionals.
10. KUDO
- Founding Year: 2020
- Employee Range: 11-50
- Location: USA
- Signal Strength: Very Strong
- What they do: KUDO formulates a whey protein isolate-infused kettle-popped popcorn, Kudo Protein Popcorn. This high-protein snack contains about 10 grams of protein per serving and uses whole-grain Nebraska kernels. Additionally, KUDO prioritizes health-conscious consumers by making its product gluten-free and keto-friendly, with each serving containing only about 70 calories. This innovative popcorn caters to fitness enthusiasts and health-conscious snackers seeking a nutritious and flavorful alternative to traditional protein bars and shakes.
Quick Tip to Find New Consumer Goods Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new consumer goods companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying consumer goods innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the consumer goods industry. The platform keeps you informed with near real-time updates on emerging consumer goods companies and news, enabling you to make swift and informed decisions.
- Precise Scouting: Customize your search to focus on specific niches within the consumer goods sector, such as consumer electronics, personal care products, or healthy snacks. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Ready to Explore All Consumer Goods Companies?
We’ve explored the dynamic landscape of the consumer goods industry, examining the latest trends and spotlighting exceptional companies driving innovation. To dive deeper, download our free FMCG Report or schedule a demo of the Discovery Platform for a customized exploration of these groundbreaking developments.
