The beauty industry is experiencing a shift towards more sustainable and customer-centric offerings, led by emerging beauty companies. These new beauty companies focus on eco-friendly practices, personalized skincare solutions, and technology integration to meet evolving consumer demands. This article explores recent developments in the beauty sector, highlighting 10 hand-picked new beauty companies that combine sustainability with innovation.
Continue reading to gain up-to-date and data-driven insights on:
Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the beauty industry. This sector is marked by key trends and a substantial workforce, shaping its future. Here are some key insights at a glance:
- Beauty Trends: Some of the latest beauty trends include cruelty-free cosmetics, smart skin analysis, cosmetics nanotechnology, hyper-personalization, and blockchain beauty.
- Beauty Industry Stats: The beauty sector comprises 445K+ organizations worldwide. On average, the industry employs about 60 people across 36K+ beauty product companies founded in the last five years, witnessing 2019 as the average founding year. Moreover, the average funding received by the beauty industry in the same span is 1 billion.
- 10 New Beauty Companies to Watch:
- Solis – Beauty Tools Cleaning
- Zuvi – Hair Drying Technology
- Benu Blanc – Silk protein-based Cosmetic Enhancement
- Allure AI – User Engagement Improvement Platform
- Mineed Technology – Detachable & Dissolvable Microneedle
- Roda – Organic Skincare Products
- Aureal – Non-Invasive Aesthetic Medicine
- Oddity – Molecular Discovery Platform
- Kybele’s Garden – Algae-based Skin Care
- Skin Bliss – Skincare Match Concept
Discover 10 out of 36K+ Emerging Beauty Companies
This section introduces 10 top beauty industry companies responding to the growing demand for sustainability and personalization within the beauty industry. These companies support biodegradable packaging, custom skincare routines powered by AI & more. They offer new ways for consumers to engage with beauty products responsibly and effectively.
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. Solis
- Founding Year: 2020
- Employee Range: 2-10
- Location: Canada
- Signal Strength: Medium Strong
- What they do: Solis provides a method for sanitizing beauty tools, utilizing clean technology to ensure the health of both the skin and the tools. It utilizes UVC-LED technology to eliminate the need for harsh chemicals in the cleaning process. Thus, the company enhances the cleanliness of beauty routines while aligning with consumers’ eco-friendly practices.
2. Zuvi
- Founding Year: 2019
- Employee Range: 51-100
- Location: USA
- Signal Strength: Very Strong
- What they do: Zuvi introduces Zuvi Halo Hair Dryer, improving hair drying technology using different methods such as The Speed Test, The Moisture Test, The Smooth Test, The Shine Test, The Color Test, and The Strength Test. The Speed Test uses robotic technology to optimize drying times. While The Moisture Test adjusts the dryer’s heat levels to increase hair hydration, The Smooth Test measures and reduces friction. Similarly, The Shine Test employs LED lighting and cameras to enhance hair’s luster, and The Color Test preserves hair color by incorporating LightCare technology. Lastly, The Strength Test indicates that hair becomes stronger thanks to better hydration.
3. Benu Blanc
- Founding Year: 2019
- Employee Range: 2-10
- Location: France
- Signal Strength: Very Strong
- What they do: Benu Blanc develops skincare and haircare products, Nuit de Soie and Regard de Soie. It leverages the natural properties of silk proteins to enhance cosmetic effectiveness and support physiological mechanisms. Nuit de Soie utilizes a silk pillowcase made of fibroin with beauty and wellness pillow mists containing silk proteins (sericin). On the other hand, Regard de Soie focuses on the skin around the eyes. Benu Blanc also offers an encapsulation technology based on silk protein (sericin) to extend the presence and efficacy of olfactory and aromatic molecules on woven supports. In this way, the company activates the skin’s multi-sensory sensors through silk proteins.
4. Allure AI
- Founding Year: 2021
- Employee Range: 2-10
- Location: Indonesia
- Signal Strength: Very Strong
- What they do: Allure AI develops a personalization platform using AI to facilitate beauty brands in targeting their products to the appropriate consumers. Its products include Selfie Analyzer, AI Product Recommendation, and AR Makeup & Foundation. The Selfie Analyzer simplifies the process of capturing and interpreting customer data to personalize the shopping experience. The AI Product Recommendation system utilizes insights from the Selfie Analyzer to suggest suitable products to consumers. Additionally, the AR Makeup & Foundation feature offers a virtual try-on experience to visualize makeup on the skin before making a purchase.
5. Mineed Technology
- Founding Year: 2019
- Employee Range: 11-50
- Location: Thailand
- Signal Strength: Very Strong
- What they do: Mineed Technology develops Detachable Dissolvable Microneedle Technology, a transdermal and intradermal delivery platform. This technology provides rapid drug delivery with microneedles that detach within a couple of minutes. It assists the pharmaceutical industry by offering accurate drug dosages and bypassing the hepatic first-pass metabolism. On the other hand, the cosmetic industry uses this technology for treatments such as wrinkles, dark spots, and acne and acne scar care.
6. Roda
- Founding Year: 2021
- Employee Range: 2-10
- Location: Spain
- Signal Strength: Very Strong
- What they do: Roda creates skincare products leveraging in-house formulation techniques with data analytics and AI. The company emphasizes sustainability, producing recyclable and biodegradable items. While the packaging comprises CTMP fibers, recycled fibers, cotton fibers, and pure ECF fibers. Roda’s products are organic, vegan, eco-friendly, and suitable for all skin types.
7. Aureal
- Founding Year: 2020
- Employee Range: 11-50
- Location: Italy
- Signal Strength: Medium Strong
- What they do: Aureal specializes in non-invasive aesthetic medicine technologies to offer beauty and well-being solutions. These technologies include CoolSculpting Elite, Emsculpt NEO, Emtone, Geneo, Hydrafacial, Observ 520, PiQo4, M22 Stellar, and Splendor X. Aureal also uses Vortex-Fusing technology that creates a vortex effect to remove impurities from the skin. With BLEND X technology, Aureal offers fast laser hair removal, thereby providing aesthetic treatments to enhance beauty and well-being without invasive procedures.
8. Oddity
- Founding Year: 2021
- Employee Range: 11-50
- Location: USA
- Signal Strength: Medium
- What they do: Oddity develops a scalable molecular discovery platform, Revela, to tackle issues like thinning hair, aging skin, nutrition, and overall wellness. Revela utilizes its molecular discovery pipeline to advance the development of molecules and biological modalities. Oddity also uses the same techniques to develop medicines for cancer therapeutics, addressing both the evident and hidden wellness challenges faced by individuals.
9. Kybele’s Garden
- Founding Year: 2021
- Employee Range: 2-10
- Location: Turkey
- Signal Strength: Very Strong
- What they do: Kybele’s Garden, through its brand Biorenda, harnesses the restorative power of the ocean and its algae to create skincare products. Algae contain elements such as protein, antioxidants, vitamins, and omega-3, serving as the foundation for Biorenda’s product line. Kybele’s Garden, through Biorenda, contributes to both personal wellness and environmental sustainability.
10. Skin Bliss
- Founding Year: 2021
- Employee Range: 2-10
- Location: Spain
- Signal Strength: Very Strong
- What they do: Skin Bliss develops skincare matching technology leveraging AI. The technology deconstructs skincare products and assesses their effectiveness based on scientific evidence and professional expertise. The tools include Product Recommendations, Skin Bliss Match, Personal Skin Profile, Customized Search, Beauty Tips, and a feature to scan any product for ingredient analysis. With this, Skin Bliss provides informed and conscious skincare journeys.
Tips to Quickly Find New Beauty Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new beauty companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying beauty innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the beauty industry. The platform keeps you informed with near real-time updates on emerging companies in the beauty industry as well as news, enabling you to make swift and informed decisions.
- Tailored Exploration: Customize your search to focus on specific niches within the beauty sector, such as user engagement improvement, beauty tool cleaning, or molecular discovery. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Ready to Explore All New Beauty Companies?
This overview highlights just a few new beauty solutions of all 36K+ new companies currently covered by the Discovery Platform. To explore them all, book a personalized demo or download one of our free Industry Innovation Reports for a quick overview.
