10 Top Innovative eCommerce Solutions to Watch in 2026

Executive Summary: Which are the Top 10 eCommerce Startups to Watch?

1. EnlinkAI (Sweden): Builds large language models (LLMs)-based AI agents for automated product content creation, SEO optimization, and real-time refinement.
2. HelloAI (France): Develops AI sales agents that automate product updates, manage customer support, and deliver personalized recommendations.
3. Keeyu (Australia): Provides an AI agent for post-purchase fulfillment that manages inventory, automates stockout detection, resolves logistics issues, and offers real-time order tracking and refund options.
4. Shootify (Switzerland): Uses AI-driven image synthesis to transform still-life fashion product shots into on-model images.
5. Browsebuddy (Portugal): Offers a GPT-powered natural language processing (NLP) chatbot for eCommerce merchants to automate customer support, provide multilingual shopping assistance, and streamline chat-to-checkout.
6. Dyneum (Australia): Operates a blockchain-based B2B marketplace using decentralized identifiers (DID), verifiable credentials (VCs), and zero-knowledge proofs (ZKP) to enable secure sales of digital products and services.
7. Reachu (Norway): Provides APIs, software development kits (SDKs), representational state transfer (REST), and graph query language (GraphQL) solutions to embed native cart, checkout, and real-time inventory sync across apps, virtual reality/augmented reality (VR/AR), and websites.
8. Katalis AI (Singapore): Creates AI marketing agents that manage multi-channel campaigns, automate ad creatives, optimize SEO, enable A/B testing, and improve conversion rates for eCommerce businesses.
9. Penni Cart (Canada): Builds a shopping cart plugin integrated with a prebuilt content management system (CMS)-synced components to enable store customization, dynamic pricing, discount codes, and flexible pre-order and B2B payment options.
10. Ealyx (Spain): Provides an AI-powered trade-in system for eCommerce checkout that offers real-time used item quotes, supports split payments, and lowers purchase prices without direct product discounting.

Global Startup Heat Map highlights Emerging eCommerce Startups to Watch

Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 7M+ startups, 20K+ technology trends, plus 150M+ patents, news articles & market reports, we identified the top eCommerce startups.

The Global Startup Heat Map below highlights emerging eCommerce startups you should watch in 2026, as well as the geo-distribution of 6300+ startups & scaleups we analyzed for this research.

According to our data, we observe high startup activity in the USA and India, followed by the UK. The top 5 Startup Hubs for eCommerce are London, New York City, Dubai, Bangalore, and San Francisco.

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Discover Emerging eCommerce Startups to Watch in 2026

We hand-picked startups to showcase in this report by filtering for their technology, founding year, location, funding, and other metrics. These emerging eCommerce startups work on solutions ranging from an AI sales agent and post-purchase fulfillment to a customer support chatbot and a shopping cart plugin.

1. EnlinkAI

• Founding Year: 2023
• Location: Stockholm, Sweden
• Use For: Content Creating AI Agents

Swedish startup EnlinkAI creates AI agents to automate product content creation. The agent works for both business-to-business (B2B) and business-to-consumer (B2C) brands of eCommerce, manufacturing, and wholesale.

Using multiple LLMs, the agent generates product descriptions, headlines, and other content. It analyzes product data from multiple sources, images, and customer reviews, and analyzes each product’s unique selling proposition (USP). It uses this data to tailor each description according to SEO, brand guidelines, buyer personas, and more.

Further, the agent deploys reinforcement learning from human feedback (RLHF) and prompt engineering. This refines content based on user interactions in real time. It also proofreads and flags potential errors in product specifications.

2. HelloAI

• Founding Year: 2024
• Location: Paris, France
• Use For: AI Sales Agent

French startup HelloAI builds AI agents for eCommerce. The agent handles sales and automates customer support. It automatically updates product listings, eliminating the need for manual changes.

Thus, the agent improves customer engagement through quick support and tailored product recommendations. This way, it enhances customer satisfaction and brand loyalty, and leads to increased conversions, average order value, and profitability.

3. Keeyu

• Founding Year: 2023
• Location: Sydney, Australia
• Use For: Post-purchase Fulfillment

Australian startup Keeyu‘s AI agent automates eCommerce back -end operations. It identifies and resolves fulfillment, payment, and logistics issues before they affect customers.

Also, the agent monitors the warehouse management system (WMS) and inventory data to automate stockout management. It identifies out-of-stock stock keeping units (SKUs) before customers place orders. Moreover, it alerts suppliers and warehouse managers to restock inventory. This reduces lost sales and improves fulfillment reliability.

Additionally, it showcases the order status to customers in real time. It offers resolution options like refund, store credits, or product exchanges when required. This proactive approach builds customer satisfaction, trust, and retention.

4. Shootify

• Founding Year: 2024
• Location: Lugano, Switzerland
• Use For: AI-generated Fashion Photography
• Funding: Received EUR 300K in pre-seed funding

Swiss startup Shootify converts still -life fashion product shots into on-model images. It leverages AI-driven image synthesis to generate diverse poses, backgrounds, and lighting variations. This enables fashion brands, retailers, and eCommerce platforms to eliminate physical photoshoots.

The AI algorithms learns the user’s brand aesthetics and preferred looks. It then generates tailored model-worn images accordingly. Also, it aids shoppers in visualizing the fit by creating size-inclusive imagery. This improves customer experience and product sales.

5. Browsebuddy

• Founding Year: 2023
• Location: Lisbon, Portugal
• Use For: Customer Support Chatbot

Portuguese startup Browsebuddy delivers a GPT-powered NLP chatbot to automate customer support for eCommerce merchants.

The AI acts as a virtual shopping assistant to customers. It offers product recommendations based on their preferences, aiding decision-making. Moreover, it provides chat-to-checkout guidance with multilingual support and resolves customer issues in real time to minimize wait times.

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6. Dyneum

• Founding Year: 2024
• Location: Sydney, Australia
• Use For: Blockchain eCommerce

Australian startup Dyneum is a B2B marketplace that enables blockchain-backed sales of digital products and services. It employs DID and VCs to offer greater control over personal information online and reduce the risk of data breaches.

The startup allows merchants, creators, and developers to sell e-books, media, software, licenses, and subscriptions. It features crypto payment integration and generates a ZKP-based proof of purchase to ensure authenticity to enhance secure transactions, and transparency.

7. Reachu

• Founding Year: 2023
• Location: Oslo, Norway
• Use For: App Integration for eCommerce Infrastructure

Norwegian startup Reachu offers application programming interfaces (APIs) and software development kits (SDKs) for eCommerce infrastructure. Users integrate its API into their apps to enhance eCommerce functionality. It also uses representational state transfer (REST) and graph query language (GraphQL) for accurate data retrieval and management.

The APIs, REST, SDKs, and GraphQL solutions embed native cart and digital checkout. These solutions sync inventory, orders, and product data in real time across apps, games, VR or AR experiences, and websites. Further, the startup allows order fulfillment directly through vendors or suppliers. This gives the sellers an option to operate without owning or holding inventory.

8. Katalis AI

• Founding Year: 2023
• Location: Rochor, Singapore
• Use For: AI Agents for eCommerce Marketing

Singaporean startup Katalis AI offers AI agents for eCommerce marketing. The agents automate the management of sales, advertisements, creatives, and affiliates.

They enable multi-channel marketing across different social media platforms. Moreover, the agents launch ads and marketing campaigns and analyze their daily performance. AI-driven image editing and SEO keyword tuning further optimize clickthrough rates. They support real-time A/B testing to improve product listings, increasing conversion rate.

9. Penni Cart

• Founding Year: 2024
• Location: British Columbia, Canada
• Use For: Shopping Cart Plugin

Canadian startup Penni Cart provides an eCommerce shopping cart plugin that uses prebuilt CMS-synced components for design control.

The plugin gives control over product displays, the final checkout screen, dynamic discount codes, shipping, pricing tiers, and more. It lets users customize their online store’s design and functionality without requiring coding.

It also gives customers the flexibility to place orders without upfront payment. This feature suits pre-orders, wholesale, and B2B purchase orders (PO).

10. Ealyx

• Founding Year: 2024
• Location: Barcelona, Spain
• Use For: Purchase Via Used Items
• Funding: USD 1 million

Spanish startup Ealyx provides an AI-powered trade-in system for eCommerce checkout. It allows customers to pay with used items at checkout. This benefits sellers by lowering prices without actually discounting their products.

The system integrates with e-commerce tools. It provides quotes for used items, real-time trade-in quotes, split-payment support, and more. This helps attract and retain more customers.

Discover All Emerging eCommerce Startups

The 10 eCommerce startups showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach. Download our free Industry Innovation Reports for a broad overview of the industry or get in touch for quick & exhaustive research on the latest technologies & emerging solutions that will impact your company in 2026!