Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights. This time, you get to discover 5 hand-picked paywall solutions.
Global Startup Heat Map highlights 5 Top Paywall Solutions out of 236
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 236 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 paywall solutions that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 231 paywall solutions, get in touch.
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Poool develops a Dynamic Paywall
Setting up a user-generated revenue stream enables an alternative to ad revenues for publishers. However, the success of a reader-driven business model relies primarily on the flexibility of subscription options. This is why startups develop dynamic paywall platforms. Such solutions allow publishers to gain a deeper understanding of the audience preferences before offering a subscription plan.
French startup Poool offers dynamic paywall solutions to media companies. The Poool Access platform segments the audience according to native engagements and allows custom segmentation to optimize subscription features. Additionally, the platform provides publishers with A/B testing functionality for reader segments, as well as with reader data analytics dashboards for marketing and technical teams.
Wallit offers Subscription Management
The ease of use and the ability to create an account fast impact the reader’s experience on the website. A positive reader experience, combined with the flexibility of subscription pricing, significantly increases the likelihood of subscribing. To this avail, startups design subscription management software that allow publishers to seamlessly integrate paywalls into the website’s layout and provide tailored segment-based subscriptions.
US-based startup Wallit provides subscription management software-as-a-service (SaaS) for publishers ranging from small blogs to large agencies. The startup’s solution allows embedding a paywall without interfering with ads and layout regardless of the device. Additionally, Wallit is developing a network of publishing agencies, allowing readers to easily subscribe to news outlets with a single account.
Pelcro specializes in Customizable Membership Management
Protecting content behind a hard paywall bears great risks and requires an established and loyal audience base. On the contrary, flexible customer targeting options increase service customization and optimize subscription efficiency. Startups continuously develop targeting systems, allowing publishers to determine the precise features that impact reader’s subscription decisions.
Canadian startup Pelcro develops customizable membership and subscription management for media companies, magazines, and newspapers. The startup’s platform is customizable according to features such as country, device, and ad blocking status, allowing publishers to arrange a metered or premium paywall. It offers authentication and billing services, as well as reader analytics. It integrates with popular content management systems (CMS) like WordPress and Drupal. This way, Pelcro provides publishers with comprehensive membership management services.
Nicklpass offers Paywall Access Aggregation
As publishers put their content behind paywalls, businesses that rely on news and the flow of information lose operational time due to decreased accessibility of information. In particular, sharing an article with the teammates requires that they pass the paywall before consuming the content. To increase the efficiency of news-critical businesses, startups provide access aggregation to content behind a paywall.
US-based startup Nicklpass provides paywall access aggregation services. The startup’s app allows users to manage access to news articles and research reports with one account. The system allows users to register and assign team members to information sources, thereby increasing the efficiency of information flow within departments.
Questpass develops Ad-Based Paywall
Commonly, a paywall is implemented as a separate revenue stream, aside from advertising. However, some paywall solutions enable a combination of content access management and ads. In particular, startups work on paywall solutions that require engagement with an ad to unlock access to the rest of the content piece instead of purchasing a subscription or making a one-time payment.
Polish startup Questpass develops an ad-based paywall solution for advertisers and publishers. To continue reading the article, the user is required to answer a question regarding the advertised product. Questpass’ paywall solution ensures that readers pay attention to ads, thereby increasing the effectiveness of advertising and the resulting ad-based revenue for publishers.
Discover more Startups
Startups, such as the 5 examples highlighted in this report, focus on customer experience, high-resolution content support, mixed reality. While all of these technologies play a major role in advancing the industry, they only represent the tip of the iceberg. To explore more subscription creation & management technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Industry Innovation Reports to save your time and improve strategic decision-making.
