Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights. This time, you get to discover 5 hand-picked startups developing consumer interaction solutions that impact FMCG.
Global Startup Heat Map: 5 Top Consumer Interaction Solutions
The 5 consumer interaction solutions you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 startups & scaleups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 1.940 companies we analyzed for this specific topic.
Bulbshare provides Collaborative Platforms
Interactivity and connectivity between consumers and FMCG companies are evolving at a rapid pace. Consumers rely not just on marketing material from brands, but also seek information from other consumers. FMCG companies use consumer preferences to provide personalized offers and experiences. Brands leverage collaborative platforms to reach their consumers, learn more about them, and increase engagement.
British startup Bulbshare offers a collaborative tech platform that brings FMCG companies closer to their customers. The solution builds online communities that enable conversations, collaboration, and co-creation. Communities are constantly online and immediately responsive, generating on-demand responses for companies. Also, the solution enables brands to identify influencers, taste-makers, and early-adopters for their brands.
ProductLead offers Smart Social Data Solutions
User-generated content (UGC), such as photos and videos, provide authentic product information to consumers looking for the best choices. It has a big impact on consumers’ purchase decisions which is why FMCG companies are actively leveraging it to increase engagement and traffic. Smart social data enables companies to analyze customer needs and choose the best time and place for interactions.
Romanian startup ProductLead enables brands to enhance their social media and websites through UGC. The startup combines UGC, brand assets, data feeds, and other data sources to generate creatives like ads, stories, or web widgets for brands. It implements personalization across funnels and measures the performance of digital influencers. The startup’s solution also provides a marketing technology ecosystem based on smart social data and automation.
Bizdata performs Email Analytics
Email marketing campaigns enable FMCG companies to establish one-on-one relationships with their consumers and drive repeat sales. To find out how the recipients interact with marketing, sales, and support emails, FMCG companies leverage email analytics tools. Besides open and click rate, email analytics tools provide geographical statistics and show which device was used to open the emails, thereby enabling companies to improve targeting and interaction with customers.
Indian startup Bizdata offers Software-as-a-Service (SaaS) solutions to facilitate data integrations, analytics, and product life cycle management. The startup offers a cloud-based email analytics solution. It analyzes emails related to sales, support, customer care, recruitment, and feedback. The startup provides real-time insights and alerts on critical emails thus improving brand communication.
Unify Dots builds Chatbots
FMCG companies leverage chatbots powered by artificial intelligence and machine learning to establish direct communication and sell products directly to consumers. Chatbots also allow brands to serve customers outside business hours and provide a better, more convenient customer experience. Chatbots decrease response time and are able to understand different languages, which solves one of the biggest problems in communication – language.
The US-based startup Unify Dots builds custom chatbots for customer service and eCommerce assistance. The startup’s chatbots leverage artificial intelligence to automate responses to customers. This reduces the number of customer service agents needed for first level interaction and sales support. The chatbots integrate with enterprise resource planning (ERP), customer relationship management (CRM), and eCommerce software to provide a unified customer experience.
Vernacular.AI develops Voice-based Systems
FMCG companies leverage voice systems based on natural language processing (NLP) and voice recognition for direct-to-customer communication. This allows companies to provide customers with tailored recommendations and a convenient experience. Ultimately, this helps brands engage with customers and optimize sales.
Indian startup Vernacular.AI offers AI-driven conversations that deliver business insights and accelerate real-time decision-making. The solution enables companies to convert audio to text by applying neural network models in an easy-to-use API. The startup’s platform Voice AI uses speech recognition to engage in natural conversations. The solution understands the meaning of a user’s speech input, allowing for a personalized experience and improved customer engagement.
Discover more FMCG Startups
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