Uncover the Top 10 Cosmetic Industry Trends & Innovations [2026]

Executive Summary: What are the Top 10 Cosmetic Industry Trends in 2026?

Cosmetic industry trends for 2026 reflect an evolving market driven by changing consumer values, scientific advancements, and digital innovation. The global cosmetics market will grow from USD 354.68 billion in 2025 to over USD 556.21 billion by 2032, with a compound annual growth rate (CAGR) of 6.64%. The top 10 cosmetic trends shaping these developments include:

1. Personalized Cosmetics: The personalized beauty market is expected to reach USD 48.65 billion by 2030 as consumers demand products that cater to individual needs.
2. Dermocosmetics: Market expected to reach USD 146.4 billion in 2032. Brands like CeraVe and startups like Deconstruct offer science-backed solutions for acne, sensitivity, and skin aging.
3. Natural & Organic Ingredients: Consumers favor botanical extracts and eco-certified formulations. The natural and organic cosmetics market is projected to reach USD 52.4 billion this year and USD 95.7 billion by 2035.
4. Focus on Diversity & Inclusion: Market research indicates that 72% of US-based consumers prefer brands reflecting diverse values. Fenty Beauty by Rihanna also launched 50 foundation shades and generated USD 600 million in revenue.
5. Demand for Men’s Beauty Products: The men’s grooming market is growing beyond shaving products into skincare, cosmetics, and fragrance. The market is expected to reach around USD 169 billion by 2034.
6. Rise of Virtualization: Virtual try-on tools, immersive shopping experiences, and more improve consumer engagement. The virtual beauty market is forecasted to reach USD 2.59 billion by 2029.
7. Biotech Innovations: Companies leverage biotechnology to develop lab-grown ingredients, sustainable actives, and advanced delivery systems. The market is expected to reach USD 8.25 billion by 2031, growing at a CAGR of 5.8%.
8. Blockchain Beauty: The blockchain beauty market is set to hit USD 1.2 billion by 2030.
9. 3D-Printed Makeup: It expands to hyper-personalization and sustainable production, with the market projected to grow at a 6.2% CAGR.
10. Cosmetics Nanotechnology: The market is projected to reach USD 26.8 billion by 2030.

Read on to explore each trend in depth – uncover key drivers, current market stats, cutting-edge innovations, and 20 leading innovators shaping the future.

Frequently Asked Questions

1. How is technology shaping the cosmetics industry?

Artificial intelligence (AI), biotech, blockchain, and nanotechnology advance formulations, personalization, and shopping experiences. Innovations like virtual try-ons, lab-grown ingredients, and 3D-printed makeup change how brands connect with consumers.

2. What is the scope of new trends in the cosmetic industry?

Cosmetic trends span personalized skincare, sustainable and natural formulations, male grooming, digital engagement, and more. These trends influence product development, marketing, and how consumers discover and use beauty products.

3. How big is the cosmetics market?

The global cosmetics market is projected to reach USD 354.68 billion in 2025 and USD 556.21 billion by 2032, with a CAGR of 6.64%.

Methodology: How We Created the Cosmetic Industry Trend Report

For our trend reports, we leverage our proprietary StartUs Insights Discovery Platform, covering 7M+ global startups, 20K technologies & trends, plus 150M+ patents, news articles, and market reports.

Creating a report involves approximately 40 hours of analysis. We evaluate our own startup data and complement these insights with external research, including industry reports, news articles, and market analyses. This process enables us to identify the most impactful and innovative trends in the cosmetic industry.

For each trend, we select two exemplary startups that meet the following criteria:

• Relevance: Their product, technology, or solution aligns with the trend.
• Founding Year: Established between 2020 and 2025.
• Company Size: A maximum of 200 employees.
• Location: Specific geographic considerations.

This approach ensures that our reports provide reliable, actionable insights into the cosmetics innovation ecosystem while highlighting startups driving technological advancements in the industry.

Innovation Map outlines the Top 10 Cosmetics Trends & 20 Promising Startups

For this in-depth research on the Top 10 Trends & Startups, we analyzed a sample of 20 global startups & scaleups. The Cosmetic Industry Innovation Map, created from this data-driven research, helps you improve strategic decision-making by giving you a comprehensive overview of the cosmetic industry trends & startups that impact your company.

Tree Map reveals the Impact of the Top 10 Cosmetics Trends

The latest cosmetics trends shaping 2025-2026 spotlight a blend of science, technology, and shifting consumer values. Personalized skincare and dermocosmetics improve product efficacy and customization, while natural ingredients prioritize rising sustainability demands.

Virtual tools and 3D-printed makeup enhance shopping experiences and product creation. Biotech innovations and nanotechnology further open new possibilities in formulation performance while blockchain ensures supply chain transparency.

As these recent trends in cosmetics advance, brands innovate in areas like design, manufacturing, and delivery of beauty products. These trends also point toward a future where inclusivity, technology, and sustainability converge.

Global Startup Heat Map covers 20 Cosmetic Startups & Scaleups

The Global Startup Heat Map showcases the distribution of 14 800+ exemplary startups and scaleups analyzed using the StartUs Insights Discovery Platform. It highlights high startup activity in the USA and India, followed by the UK. From these, 20 promising startups are featured below, selected based on factors like founding year, location, and funding.

Want to Explore Cosmetic Industry Innovations & Trends?

Top 10 Emerging Cosmetic Industry Trends [2026 and Beyond]

1. Personalized Cosmetics: Market to Reach USD 47.4 B by 2034

72% of consumers are willing to pay more for customized skincare tailored to individual skin profiles. Advances in skin science drive this shift, as consumers seek precise solutions for issues like acne, pigmentation, or sensitivity.

Moreover, technology democratization with tools like AI, augmented reality (AR), and connected devices becomes accessible to brands of all sizes. For instance, South Korea’s K-Beauty startup Lululab‘s Lumini platform uses AI-powered personalized skin analysis. It secured USD 4.9 million in early 2025.

The global personalized skin care market is expected to grow from USD 26.6 billion in 2025 to USD 47.4 billion in 2034 at a CAGR of 8.3%. North America leads adoption, while Asia-Pacific shows increasing interest. Notably, India’s beauty tech market is projected to grow up to USD 6.75 billion by 2030 at a CAGR of 22.8%.

Additionally, personalized cosmetics reduce waste by enabling made-to-order manufacturing. For instance, Prose produces custom hair care products using 85+ personal factors for data-driven, adaptive beauty routines. Curology expanded its retail presence by launching in both Walmart and CVS stores last year to make dermatologist-prescribed personalized skincare accessible.

In the diagnostic precision segment, Canfield’s computer vision system VISIA offers high-resolution skin scans that detect conditions invisible to the naked eye.

Biometric analysis and digital twins further enable hyper-personalized regimens. For example, L’Oreal’s Perso device utilizes real-time skin analysis and environmental data to dispense customized skincare formulas.

Sofiqe builds an AI-powered Personalized Makeup Advisor

Sofiqe is a UK-based startup that creates an AI-powered cosmetics platform that analyzes facial features, skin tone, and undertones to recommend tailored makeup products.

The platform captures facial scans through a mobile app or web interface. Its algorithms then translate these images into individual beauty profiles to match users with suitable vegan and cruelty-free products. It also provides real-time visualization to show how selected shades and textures appear on their skin.

iMstant Cosmeceutics develops Customized Cosmetic Formulations

iMstant Cosmeceutics is a Spanish startup that combines AI and biomimetic nanotechnology to provide tailored skincare solutions. It captures detailed skin diagnostics through its iMstant Scan4D diagnostic tool. It then applies facial recognition and deep learning to analyze skin structure, detect imperfections, and generate custom formulations based on skin needs.

Moreover, the startup’s BioCaps technology encapsulates active ingredients in vegan biomimetic nanovesicles to protect them from degradation. These nanovesicles deliver the ingredients deep into the skin for targeted action.

The startup offers personalized products, like boosters, gel-creams, and creams, to mix active concentrates into existing skincare routines or apply directly for more detailed care. These products address specific concerns like pigmentation, wrinkles, redness, and skin renewal.

2. Dermocosmetics: One AESTURA Cream Sold Every 7 Seconds

Rising inflammatory skin diseases affect 9.4% of the global population and drive the demand for targeted dermocosmetic solutions. Consumers also demand scientifically proven products, with 44% of clean beauty consumers considering clinical studies as a pillar of trust.

According to Global Market Insights, the dermocosmetics market is expected to reach USD 146.4 billion by 2032 with a CAGR of 9.5%. This growth drives strategic investments and acquisitions as brands look to capture emerging opportunities in science-driven skincare.

For instance, Puig acquired Dr. Barbara Sturm skincare brand last year to expand its portfolio in premium dermocosmetics. Similarly, L’Oreal’s BOLD fund invested in startups like Deconstruct, which focuses on dermocosmetic solutions using clinically tested actives and science-backed formulations.

Consumer adoption is also surging. In South Korea, AESTURA’s ATOBARRIER 365 cream sells one unit every seven seconds, which highlights rapid consumer adoption. Similarly, the sale of CeraVe surpassed USD 1 billion. This reflects the global demand for dermatologist-developed formulations.

Additionally, nanotechnology improves ingredient delivery by enhancing both penetration and skin tolerance. For example, L’Oreal’s nano-encapsulated retinol enables deeper skin penetration while reducing irritation. Similarly, peptide technologies drive anti-aging breakthroughs, as showcased by OneSkin’s peptide OS-01 that targets cellular aging.

Ceramide technology also plays a crucial role in restoring the skin’s barrier function. In parallel, biotechnology advances sustainable activities, with companies like Teoxane that utilize bioengineered hyaluronic acid for precise treatments. Further, advanced delivery systems, like liposomes, nanoemulsions, and transdermal patches, offer optimal absorption and ingredient stability.

Cosmofix makes Clinically Proven Skincare Formulations

Cosmofix is an Indian startup that formulates skincare products using clinically tested active ingredients in optimal concentrations and makes functional solutions tailored for all skin types.

The startup offers MinoxiBoost, which increases hair growth response to minoxidil. Photocil enables safe daylight phototherapy for skin conditions such as psoriasis and vitiligo, while MinoxiClean improves hair manageability by removing minoxidil residue.

Further, the company integrates nutraceuticals into its product portfolio to optimize nutrient delivery and absorption for better dermatological outcomes.

MCS Laboratory creates Natural, Epigenetic Cosmetics for Sensitive Skin

MCS Laboratory is a Polish startup that combines bioactive and liquid crystal ingredients that target vascular issues, acne, discoloration, and atopic skin.

The startup creates specialized creams for vascular skin, which strengthen blood vessel walls, improve microcirculation, and reduce redness while offering hydration and UV protection.

Additionally, it formulates products for acne-prone skin that regulate sebum production, exfoliate dead skin cells, and deliver antibacterial effects. It also produces creams with targeted active compounds for hyperpigmentation.

3. Natural and Organic Ingredients: L’Oreal Targets 95% Bio-Formulas by 2030

Heightened concern about synthetic chemicals increases demand for natural and organic cosmetics. Consequently, 65% of consumers actively seek out sustainable brands, while 55% pay more for sustainable products.

Environmental sustainability drives choices as users insist on the social and ethical values of brands before making buying decisions. For example, Credo Beauty established its clean standard, which bans over 2700 harmful ingredients and raises the bar for clean beauty across the industry.

The natural and organic cosmetics market is projected to exceed USD 103 billion by 2034 with a 9.4% CAGR. This growth is reflected in brands like Versed and BloomyBliss. Versed created dermatologist-tested, paraben- and sulfate-free products and is entering Ulta Beauty retail stores. BloomyBliss also launched organic skincare products sourced from its farm.

Similarly, Herbivore Botanicals utilizes bakuchiol to offer retinol-like anti-aging without irritation. Fresh also uses fermented ingredients, like kombucha, to improve bioavailability.

Moreover, biotechnology produces sustainable ingredients. For example, Amyris develops hemisqualane, a sugarcane fermentation alternative to silicone in cosmetics.

L’Oreal is partnering with Abolis Biotechnologies to achieve 95% bio-sourced formulations by 2030. Additionally, Estee Lauder launched its BioTech Hub in Belgium to develop bio-derived raw materials.

Green chemistry techniques, including supercritical CO2 extraction and ultrasonic methods, yield pure botanical compounds without toxic solvents. One such example is Robertet Group’s acquisition of supercritical CO2 extraction company Phasex.

Nanotechnology further stabilizes sensitive plant-based extracts to improve skin absorption. Microencapsulation protects volatile natural ingredients, such as essential oils, from degradation. This allows brands to offer high-performance formulations while maintaining clean-label, organic claims.

L’oree du sud offers Organic Cosmetics

L’oree du sud is a French startup that produces natural and organic cosmetic products, which combine artisanal methods with local ingredients. The company’s minimalist compositions blend plant oils, botanical extracts, and essential oils. This ensures that each product meets Nature & Progres certification and Ecocert standards for organic quality.

Further, the startup’s popular product, Audrey’s vanilla-infused dry oil, blends five plant oils with Madagascar vanilla to nourish and lightly scent skin and hair. L’oree du sud also handcrafts items like cold and hot saponified soaps, solid deodorants, and specialized skincare treatments.

G&Z Organic Cosmetics manufactures Vegan, Handcrafted Skincare Products

G&Z Organic Cosmetics is a Turkish startup that leverages plant extracts and integrates natural ingredients into creams, oils, tonics, and lotions to suit all skin types. It formulates morning and night creams to protect, repair, and nourish the skin. The shimmer cream incorporates natural minerals to enhance skin radiance.

Additionally, the startup’s face-cleaning tonic uses an alcohol-free formula to clear acne and impurities. Its whitening lotion targets discoloration to promote a smoother complexion.

4. Focus on Diversity & Inclusion: Market to Reach USD 119.3 B by 2033

The rise in social awareness, consumer demand for representation, and digital innovation brings diversity and inclusivity to the cosmetics industry. Beauty-conscious consumers prioritize inclusive products and demand solutions tailored to individual skin tones, hair types, and physical abilities. Notably, close to 40% of users prefer gender-neutral beauty products.

Machine learning (ML) trained on diverse datasets enables inclusivity developments, as indicated by L’Oreal’s Shade Finder, which ensures that 99.5% of women find their perfect match.

Likewise, Fenty Beauty’s launch of 50 foundation shades enhanced beauty industry standards and enabled the brand to generate an estimated USD 600 million in revenue in 2023.

Rare Beauty is also planning to offer over 48 shades combined with accessible packaging and mental health advocacy.

Further, virtual makeup simulations and augmented reality (AR) tools allow consumers to visualize products on diverse skin tones, facial features, and lighting conditions.

Inclusive skin analysis closes historical gaps in dermatological research. For instance, Neutrogena’s Skin360 system integrates advanced imaging to assess concerns such as hyperpigmentation and post-inflammatory erythema.

Accessibility-focused design is also gaining prominence. One example is L’Oreal’s HAPTA, a handheld device with motion-stabilizing technology that supports individuals with limited hand mobility and dexterity challenges.

Multi-sensory beauty solutions include fragrance-free products, simplified textures, and visually clear packaging, and they cater to neurodivergent consumers.

Retailers are also shifting the beauty landscape. For example, Sephora commits to allocating 15% of its shelf space specifically to black-owned brands to support greater diversity and representation in-store.

Major investments underscore the importance of this trend. For example, Ultra Violette received AUD 15 million from Aria Growth Partners to develop inclusive sun care products. The global inclusive beauty product market size is projected to reach USD 119.3 billion by 2033.

Human Beauty promotes Inclusive Beauty with Accessible Design

Human Beauty is a UK-based startup that combines pigments and vegan formulations to create makeup items like the Dare To Blush Heart-Shaped Blush Stick, Liquid Confidence Mascara, and the Makeup Therapy Palette. These products are lightweight, buildable, and suitable for multiple skin tones and conditions.

The startup uses easy-to-grip designs to support users with physical or visual impairments. Additionally, it tests all products with a diverse panel, including people with disabilities, to validate usability and performance across different needs. It also offers multifunctional items that simplify makeup routines.

EDHAS COMMERCIAL provides Eco-Conscious Products

EDHAS COMMERCIAL is an Indian startup that formulates its inclusive skincare items range by selecting botanical blends and eco-friendly ingredients. Eau De Soleil sunscreen offers sun protection, Hydra Soothe moisturizer provides lightweight hydration, and Glow Boost face serum brightens the skin.

Moreover, the startup designs tools like the LuxeQuartz E face roller and the Econature bamboo hairbrush to enhance self-care routines.

5. Demand for Men’s Beauty Products: Market to Hit USD 448.37 B by 2032

Evolving norms of masculinity and rising health consciousness drive the men’s beauty industry into mainstream acceptance.

The global men’s grooming market is projected to climb to USD 448.37 billion by 2032 with a CAGR of 8.3%.

Moreover, digital commerce is changing men’s approach to beauty shopping. 60% of men aged 18-34 prefer purchasing beauty products online as they value convenience and privacy over in-store experiences.

AI skin analysis tools, like Perfect Corp’s technology, identify various skin concerns and provide tailored product recommendations. Its technology also includes features that analyze beard density, skin texture, and grooming needs.

In addition, AR allows men to virtually test beard styles, hair colors, and skincare outcomes. For instance, Perfect Corp’s AR tools increased onsite dwell times by 40% and converted 75% of sales among users engaging with virtual try-ons.

Smart devices reshape grooming routines as IoT technology integrates personalized shaving guidance, while facial recognition software maps features to advise precise product placement.

Major corporate investments reinforce confidence in the male beauty segment. Last year, Emami Limited completed its full acquisition of The Man Company.

Similarly, Bombay Shaving Company secured USD 48.8 million in funding from Fireside Ventures and Colgate-Palmolive to increase its expansion in the premium men’s care segment. Meanwhile, UK retailer Boots recorded a 14% rise in men shopping for beauty products in the last year.

EDO Sthlm specializes in Locally-Made Sustainable Products

EDO Sthlm is a Swedish startup that makes products like eyebrow and beard pens, face oil, and concealer pens using locally-sourced alternatives like oat oil, hemp seed oil, and rapeseed oil. The startup prioritizes clean formulations with organic content and sustainable packaging.

Provalo Cosmetics produces Vegan Men’s Skincare

Provalo Cosmetics is an Indian startup that offers men’s skincare products like walnut acne control and pimple care foaming face wash, to manage excess oil, acne, dullness, and skin damage. The company’s product range utilizes salicylic acid and walnut extracts to reduce breakouts and regulate sebum.

Moreover, the tomato skin-brightening face wash incorporates vitamin-rich tomato enzymes for exfoliation and radiance. The startup also creates specialized treatments like the rose water and witch hazel advanced pore minimizer toner, which tighten pores and maintain pH balance.

The potato and licorice face mask targets tanning and dark spots while soothing skin irritation. Additionally, the startup formulates its products to remain vegan, cruelty-free, and free from parabens and sodium lauryl sulfate (SLS).

6. Rise of Virtualization: Market to Reach USD 2.59 B by 2029

The COVID-19 pandemic stopped in-store product testing and pushed virtual beauty tools into everyday use as people looked for more hygienic options.

With rising personalization expectations, 71% of shoppers seek customized experiences that encourage brands to adopt virtual tools that match individual skin tones and styles.

Advances in facial mapping and ML make virtual try-ons more realistic by tracking facial features to place makeup accurately. For instance, Perfect Corp’s AgileFace tracking technology uses AI-powered 3D facial landmark detection to ensure ultra-precise makeup placement across skin tones, lighting conditions, and facial movements.

Likewise, L’Oreal acquired Modiface to integrate virtual try-on into Amazon’s e-commerce platform, and this allowed them to reach millions globally.

Meanwhile, the growth of e-commerce and the costly problem of returns elevate virtual try-ons as a critical solution. For instance, Sephora’s Virtual Artist enables users to test different products and receive personalized tutorials to reduce product returns.

The global virtual makeup market is forecasted to grow from USD 1.12 billion in 2025 to USD 2.59 billion by 2029 at a 23.3% CAGR. This rapid growth aligns with changing consumer behavior, as customers are 2.4 times more likely to purchase when they test products virtually. Operationally, companies also save costs by reducing physical testers and sampling expenses.

AR tracks facial movements to overlay digital makeup onto real-time images for lifelike application. Facial recognition maps key landmarks to guarantee precise product placement, even during head turns or varied lighting conditions. Computer vision then identifies and tracks facial structures across diverse skin tones, while ML refines virtual simulations based on user behavior.

Additionally, 3D modeling creates photorealistic product textures. Real-time image processing offers lag-free experiences and handles multiple cosmetic layers per second. Further, deep learning neural networks simulate how products reflect light and interact with skin textures.

Metakosmos Web3 Technology enables AR Virtual Beauty Try-on

Metakosmos Web3 Technology is a Brazilian startup that develops an AR virtual beauty try-on platform to improve interaction with cosmetic products online and in-store.

It enables users to test makeup, nail polish, hair color, and skincare items in real time through an online mirror. This online mirror integrates across web browsers, mobile devices, and interactive totems using low-code solutions.

Moreover, the startup incorporates AI-driven personalized diagnostics that recommend suitable products and generate hyper-realistic looks. It creates diverse virtual models using generative AI and reduces the need for traditional photoshoots. This expands representation for different skin tones and facial features.

Further, the startup offers brands detailed analytics dashboards to track user behavior and conversion rates for informed marketing and better product decisions.

Standard Measure Technologies builds a Hand Sizing App

US-based startup Standard Measure Technologies offers a virtual measurement app for features like fingernails. It utilizes AI, computer vision, and ML to capture sub-millimeter sizing data for brands to customize product fit and formulation.

The app integrates with e-commerce systems to sync measurements directly with customer orders and enable made-to-order production. As a result, it reduces waste and improves customer satisfaction.

7. Biotech Innovations: Market to Reach USD 8.24 B by 2031

Rising consumer demand for sustainable, ethical, and high-performing products is changing the cosmetics industry. Consumers reject traditional ingredient sourcing that strains ecosystems and seek biotechnology-driven solutions that offer purity, safety, and scientific credibility.

Reflecting this change, the global biotech skincare market is projected to grow to USD 8.24 billion by 2031 at a 5.8% CAGR. Meanwhile, the broader biotech ingredients market is valued at USD 2.59 billion in 2025 and is expected to reach approximately USD 5.10 billion by 2034 with a CAGR of 7.83%.

The surge in biotech interest also drives major investments and collaborations. Notably, L’Oreal committed EUR 35 million to Abolis Biotechnologies and partnered with Debut Biotech to develop bioidentical cosmetic ingredients. Similarly, Reome Skincare raised EUR 1.1 million to launch biotech-driven products.

Biotech innovations offer benefits including sustainable production, reduced environmental impact, ethical sourcing, and advanced performance. For instance, squalane derived from sugarcane replaces shark-based sources as a sustainable and cruelty-free alternative.

Further, synthetic biology increases the creation of molecules not found in nature. For example, Debut Biotech’s platform produces bioidentical compounds in only six weeks.

Plant cell culture eliminates risks like pesticide contamination and seasonal variability. This is exemplified by Mibelle’s PhytoCellTec technology, which offers skin resilience against climate stress. Moreover, enzyme technology facilitates eco-friendly chemical reactions to replace chemical synthesis processes.

Lab-grown ingredients enable ethical sourcing without compromising performance, like Evonik’s Vecollage Fortify vegan collagen peptides.

Additionally, biomimetic materials mimic the skin’s natural biochemical processes for better compatibility and efficacy. For instance, Ashland’s Collaplexyl biofunctional merges hyaluronic acid and collagen peptides to create instant glass skin effects.

Kokuma controls Precise Skin Pigmentation

Kokuma is a Belgian startup that develops biotech-driven active ingredients that enhance skin tone by leveraging skin cell biology, melanin pathways, and AI.

The startup’s TONASULIKE-D is a natural alternative to traditional tyrosinase inhibitors. It reduces melanogenesis in vitro and lowers tyrosinase expression even under UV exposure.

Additionally, TONASULIKE-P, a nature-derived compound, promotes melanin synthesis and achieves a twofold increase in melanin content in human skin explants without UV exposure.

SumaNurica provides Fermentation-engineered, Peptide-based Ingredients

SumaNurica is an Australian startup that offers biotech-driven skincare products that utilize synthetic proteins and peptides to provide sustainable cosmetic solutions.

The startup replicates botanical compounds using fermentation techniques. This approach produces synthesized molecules, reduces reliance on traditional agricultural inputs, and minimizes environmental impact.

Moreover, it designs exclusive patented ingredients like the Synthesized Collagen Essence. This ingredient bioengineers human-like collagen with a hydrophilic formulation that mirrors the natural type I and type III collagen ratio in skin.

Additionally, the company creates targeted products, like the GHK-Cu repairing serum for sensitive skin. It also develops a Hexapeptide5 anti-wrinkle eye serum that leverages peptides to stimulate cellular repair, reduce inflammation, and improve skin resilience.

Further, the startup utilizes the small molecular size of peptides to ensure deep skin penetration without compromising the skin barrier.

8. Blockchain Beauty: Market to Reach USD 1.2 B by 2030

Driven by rising consumer demands for transparency and the need to verify sustainability, ethical sourcing, and ingredient integrity claims, cosmetics companies are integrating blockchain in their workflows.

Moreover, counterfeit products represent a critical catalyst for blockchain adoption. The global beauty market is dealing with losses and health risks due to fake goods infiltrating distribution networks. Blockchain addresses this challenge by offering tamper-proof product verification and immutable digital ledgers that track a product’s journey from production to the point-of-sale.

According to Market Digits, the global market for blockchain in beauty is forecasted to surge to USD 1.2 billion by 2030 with a CAGR of 39.6%.

Importantly, blockchain enables granular supply chain transparency. For instance, Estee Lauder uses blockchain to track vanilla sourcing from Madagascar. As a result, consumers access detailed sustainability and ingredient authenticity information directly on product pages via blockchain-enabled proof points.

Additionally, brands deploy blockchain-linked quick response (QR) codes, near-field communication (NFC) tags, and digital IDs to scan products and instantly confirm authenticity.

Blockchain further enables hyper-personalized beauty experiences while preserving user privacy. For example, COSBALL integrates blockchain and AI to analyze individual skin conditions via smartphone cameras. The technology also offers secure storage and transparent tracking of skin data while providing users greater control and trust over how their personal information is used.

Operational efficiency improves through smart contracts. Self-executing agreements automate processes like bookings, payments, and loyalty programs in salons and spas. This way, smart contracts reduce administrative costs and minimize human errors.

The digital collectibles also intersect with the beauty industry. Notably, NARS Cosmetics partnered with SuperRare to offer non-fungible tokens (NFTs) tied to its iconic Orgasm blush. Likewise, Look Labs introduced Cyber Eau de Parfum, a digital fragrance NFT that translates scent profiles into blockchain-encoded digital art using near-infrared spectroscopy.

AT Blockchain Software improves Supply Chain Traceability

French startup AT Blockchain Software develops blockchain-powered traceability solutions that increase transparency and compliance in the cosmetic industry.

The startup operates through its trust compliance modules (TCM), which utilize smart contracts to validate supply chain data in real time. It also collects information from every stakeholder to ensure end-to-end visibility and integrity of product flows.

Moreover, the startup integrates global standards one/electronic product code information services (GS1/EPCIS) standards to support interoperability across supply chains. It also enables brands to prove marketing claims, comply with regulations, and strengthen their corporate social responsibility (CSR) initiatives.

Additionally, the startup offers TCM Analytics, which employs AI to change collected data into predictive insights. Its TCM Simulator tests supply chain compliance against quality and marketing standards.

Thus, the startup eliminates inefficiencies, reduces fraud and counterfeiting risks, while providing consumers with verified information about product origins, environmental impact, and ethical practices.

Coronet Blockchain employs Distributed Ledger Technology (DLT)

South African startup Coronet Blockchain operates as a marketplace where African retailers source authenticated beauty products from vetted manufacturers at lower sourcing costs. The startup also has a distributed ledger that records transactions and product data immutably across the network, accessible only to permissioned participants.

Moreover, the startup integrates smart contracts that automate trade terms and payments. This reduces reliance on intermediaries and minimizes transaction costs. It also simultaneously verifies and vets all parties in the supply chain to guarantee product authenticity and supplier reliability.

Additionally, the company provides tools for tracking product quality, managing inventory, and maintaining unified data visibility across all supply chain participants. It also offers a single source of truth from raw material suppliers to e-commerce channels. This ensures that each transaction is secure and prevents tampering or falsification.

9. 3D-printed Makeup: Customized, On-Demand, and Sustainable

3D-printed makeup is driven by the growing consumer demand for hyper-personalized foundation, lip colors, and skincare tailored to their skin tones. Additionally, regulatory and ethical shifts eliminate animal testing, and this pushes cosmetics companies to explore bioprinted human skin models.

Further, on-demand fabrication reduces waste and overproduction, while recyclable photopolymers align with corporate environmental, social, and governance (ESG) goals.

The benefits of 3D printing in cosmetics include access to virtually infinite color libraries and the elimination of minimum order requirements.

Sealed cartridge systems offer a hygienic application, and production costs for prototypes have reduced significantly. For example, YSL’s Rouge Sur Mesure device utilizes custom color cartridges and patented Perso technology to recommend and dispense bespoke lipstick shades on demand.

Similarly, through Chanel’s E.Y.E. program, customers choose among ten selective laser sintering (SLS)-printed mascara brushes for lash styling.

From a technological perspective, stereolithography (SLA) offers 25-micron precision. This makes it effective for intricate lipstick molds and custom applicators using UV-cured resins for skin-safe finishes.

Likewise, digital light processing (DLP) projects entire layers at a micron resolution. It enables rapid production of complex mascara brushes, as seen in Chanel’s manufacturing of custom brushes that produce up to 50 000 brushes a day.

To reflect this momentum, investments are flowing into personalization efforts. For example, Mask Logic secured EUR 800 000 to develop personalized respirators for cosmetologists using 3D printing technology.

ColorForge provides Custom Color Cosmetics

ColorForge is a US-based startup that manufactures customized powder-based cosmetics by layering pigment-infused materials to form eyeshadows, blushes, and highlighters.

The technology encapsulates printed formulations within biodegradable shells to reduce material waste. Additionally, the technology enables rapid product development and personalization as well as supports brands in responding swiftly to market trends and consumer preferences.

AIM COLOURS develops Customizable Smart Nail Polish Technology

AIM COLOURS is a Canadian startup that offers customizable smart nail polish technology by integrating ultra-thin, low-power screens into press-on nails for instant color transformations.

The startup embeds color-adaptive displays that are visible even under direct sunlight into battery-free, waterproof nail surfaces. The users control the displays through a mobile app that enables them to select and apply new colors or nail art designs in seconds.

Moreover, the technology eliminates the need for frequent salon visits and traditional polish removal. This reduces exposure to solvents, minimizes waste, and prevents microplastic pollution associated with conventional nail products.

10. Cosmetics Nanotechnology: Market to Reach USD 17.73 B by 2029

Nanotechnology improves ingredient stability, bioavailability, and controlled release. Notably, nanoencapsulation techniques preserve compounds like vitamin C, increase retinol’s bioavailability, and deliver hyaluronic acid deep into the skin for prolonged hydration. For example, Lancome’s Renergie Nano-Resurfacer 400 Booster uses 400 ultra-precise nano-tips to increase the absorption of topical treatments.

Moreover, nanomaterials’ high surface area enables active ingredients to traverse the skin barrier more efficiently, while ensuring deeper and more targeted delivery.

At the same time, rising consumer demand for multifunctional products reshapes the nanotechnology market. Today’s consumers favor minimalistic routines yet expect products to deliver combined benefits such as hydration, UV protection, and anti-aging effects.

In skincare, nanoencapsulated retinol and peptides combat wrinkles, while liposomal systems increase moisturizer hydration. Nanoparticle-based sunscreens provide transparent, broad-spectrum protection, and targeted nano-delivery systems effectively treat acne.

In hair care, innovations like L’Oreal Professionnel’s AirLight Pro combine nanotechnology with infrared light and traditional drying technology. It offers faster drying, better hydration, and lower energy consumption. Additionally, nanoparticles penetrate hair shafts to repair damage, preserve color, and enable precise scalp treatments.

Meanwhile, nano-sized pigments deliver superior coverage and natural finishes in foundations in color cosmetics. They also improve color payoff and longevity in lipsticks and increase adhesion in eye makeup formulations.

Nanoemulsions create ultra-fine emulsions under 100 nanometers to ensure stability and efficient skin absorption. Besides, solid lipid nanoparticles (SLNs) provide biodegradable carriers for sustained release, while nanocapsules protect sensitive actives and control their release.

Nanofibers also enable advanced delivery systems for controlled release of active cosmetic ingredients like antioxidants, peptides, and vitamins. In tissue engineering, they mimic the extracellular matrix to support skin regeneration and wound healing. This is useful in anti-aging treatments, scar reduction, and post-procedure skincare.

The global nanotechnology market is presently at USD 9.73 billion in 2025 and is expected to reach up to USD 17.73 billion in 2029 at a CAGR of 16.2%

NANO MEDICAL creates a Nanofiber Fiber Layer

NANO MEDICAL is a Czech Republic startup that develops a patented nanotechnology platform to produce dry cosmetic masks from nanofiber layers made up of natural chitosan.

It engineers these masks by creating ultra-fine chitosan structures that closely adhere to damp skin. This enables rapid absorption of bioactive compounds. The masks promote deep skin regeneration, soothe irritation, and deliver anti-inflammatory benefits.

Moreover, the startup formulates its masks without alcohol, synthetic additives, parabens, or colorants. Its technology allows easy integration of diverse active substances into the nanofiber matrix for targeted skincare effects.

Nabsolute develops a 3D Nanogel Delivery System

Nabsolute is a Thai startup that offers HYN Technology, a nanotechnology system that functions both as an active ingredient and a delivery system for cosmetic formulations.

This technology grafts hydrophobic polymers onto hyaluronic acid chains to produce nanoparticles that self-assemble into a thermodynamically responsive 3D nanogel matrix. These nanogels effectively encapsulate bioactive compounds for improved delivery and stability.

Moreover, the company applies this system in HyaSphereX, which changes linear hyaluronic acid into spherical nanogels. It increases solubility, stabilizes sensitive ingredients, and improves penetration through transcellular, intercellular, and follicular pathways.

The startup also formulates HyaSphereX CBD and nanogel-enhanced herbal complexes. These products target applications like moisturizing, anti-wrinkle effects, wound healing, and scar care.

Discover all Cosmetic Industry Trends, Technologies & Startups

The cosmetic industry trends signal a future that is expected to be driven by sustainability, novel textures, and immersive shopping experiences. Innovations like waterless beauty, solid formulations, and sensorial products are reshaping consumer expectations, while virtual try-ons offer better engagement. As the industry evolves, trends such as blue-light protection, upcycled ingredients, and minimalist beauty routines will redefine beauty standards.

The Cosmetic Industry Trends & Startups outlined in this report only scratch the surface of trends that we identified during our data-driven innovation & startup scouting process. Identifying new opportunities & emerging technologies to implement into your business goes a long way in gaining a competitive advantage.