Explore Advertising Industry Outlook 2024

The advertising industry is growing steadily driven by AI, personalization and changing consumer expectations. This advertising industry outlook explores market data as well as the key areas of innovation and their implications for companies worldwide.

The 2024 Advertising Industry Outlook highlights the sector’s dynamic and growing consumer demand and technological advancements. The report describes trends that reshape the sector, including precision targeting, brand awareness, and metaverse marketing strategies. Further, it integrates firmographic and industry data to share actionable insights. On further examination of the growth patterns, investment flows, and practices, the report also highlights opportunities and challenges.

This advertising industry report serves as a reference for stakeholders within the industry, investors, policymakers, and economic analysts, providing a snapshot of the industry’s health to map its trajectory for innovation and growth in the coming years.

StartUs Insights Advertising Industry Report 2024


Executive Summary: Advertising Industry Outlook 2024

This report is created using data obtained from the Big Data and AI-powered StartUs Insights Discovery Platform, covering more than 4.7 million global companies, as well as 20K+ technologies and emerging trends. We also analyzed a sample of 9000+ advertising startups developing innovative solutions to present five examples from emerging advertising industry trends.

  • Industry Growth Overview: The sector includes 594220+ companies and has experienced an annual growth rate of 2.12%.
  • Manpower & Employment Growth: The industry employs over 52 million people globally, with an addition of 2.9 million new employees in the last year. This highlights increasing employment growth and a contribution to the global economy.
  • Patents & Grants: Innovations include over 420600 patents and more than 10600 grants.
  • Global Footprint: The industry’s major hubs include the US, India, the UK, Germany, and Canada, with key city centers including New York City, London, Los Angeles, Mumbai, and Sydney.
  • Investment Landscape: The average investment value stands at USD 40 million per funding round. The total funding involves more than 26500 investors and over 97900 funding rounds closed.
  • Top Investors: Investors such as Tiger Global Management, SoftBank Vision Fund, General Atlantic, and more have collectively invested more than USD 42 billion.
  • Startup Ecosystem: The top startups include JointCommerce (consumer data platform), Marversal (target audience analysis), PerformUp (AI-based content marketing), BidsCube (programmatic advertising), and Adeffi (OOH vehicle advertising platform).
  • Recommendations for Stakeholders: Companies should use data analytics and AI for targeted campaigns. Investors should fund innovative ad-tech startups while entrepreneurs integrate sustainable, ethical practices in line with consumer preferences.

Explore the Data-driven Advertising Industry Report for 2024

The Advertising Industry Report 2024 uses data from the Discovery Platform and encapsulates the key metrics that underline the sector’s dynamic growth and innovation. The heatmap visually encapsulates key metrics from our expansive database. The database consists of 594220+ companies, including 9824 startups. Over the last year, industry growth reached 2.12%. The sector also recorded over 420660 patents and more than 10610 grants that reflect innovation activity.

Global manpower stands at 52 million, with a yearly employee growth of 2.9 million. The top country hubs for business include the USA, India, UK, Germany, and Canada which support numerous industries and opportunities. Major city hubs include New York City, London, Los Angeles, Mumbai, and Sydney.

What data is used to create this advertising industry report?

Based on the data provided by our Discovery Platform, we observe that the advertising industry ranks among the top 5% in the following categories relative to all 20K topics in our database. These categories provide a comprehensive overview of the industry’s key metrics and inform the short-term future direction of the industry.

  • News Coverage & Publications: In news coverage & publications, the advertising industry involved over 14800 publications in the past year.
  • Funding Rounds: The industry closed more than 97900 funding rounds.
  • Manpower: The advertising industry involves manpower exceeding 52 million workers and showcases an increase of over 2.9 million new employees last year.
  • Patents: The industry received 420600 patents.
  • Grants: The sector secured more than 10600 grants that highlight its research and development efforts.
  • Yearly Global Search Growth: The advertising industry’s global search interest grew by 5.55% annually which further demonstrates its relevance and influence.
  • and more. Book a demo to explore all data points used to create this advertising report.

A Snapshot of the Global Advertising Industry

The advertising industry report showcases metrics that highlight its growth. The data indicates a manpower base of 52 million, with an employee growth of 2.9 million in the last year. The industry consists of more than 594220 companies, demonstrating its scale and impact.

Explore the Funding Landscape of the Advertising Industry

The average investment value stands at USD 40 million per funding round. The industry experienced the closure of over 97900 funding rounds. More than 26500 investors participated and targeted over 40028 companies. This investment activity underscores the industry’s capacity for innovation and its attractiveness to financial backers. This drives forward economic growth and technological advancement.

Who is Investing in the Advertising Industry?

The top investors in the industry collectively invested more than USD 42.7 billion into various companies. Here’s a detailed look at the major players:

  • Tiger Global Management stands out with investments totaling USD 7.9 billion across 113 companies.
  • SoftBank Vision Fund follows closely, investing USD 7 billion in 39 companies.
  • General Atlantic deployed USD 4.9 billion in 46 companies.
  • The European Investment Bank invested USD 4.2 billion in 31 companies.
  • Insight Partners invested USD 4.1 billion in 78 companies.
  • Kohlberg Kravis Roberts focused on 23 companies, investing USD 4 billion.
  • Tencent put USD 3.8 billion into 41 companies and showed its expansive influence in the tech-driven sectors of the industry.
  • Goldman Sachs extended its financial expertise by investing USD 3.5 billion in 57 companies.
  • D1 Capital Partners, though involved with only 16 companies, invested USD 3.3 billion.
  • and more. Book a demo to explore all investment data in the advertising industry

Explore the key trends in the advertising industry, including the firmographic data:

  • Precision Targeting engages 384 companies. These companies collectively employ 17700 individuals, with 2100 new hires added last year. The annual trend growth rate of 14.64% indicates the importance placed on using data-driven insights to deliver personalized marketing messages.
  • Brand Awareness shows 9710 companies focusing on this trend. These companies employ a workforce of 352700, with 33800 new employees joining last year. It highlights the sector’s expansion and the escalating emphasis on building brand visibility. Also, the trend showcases an annual growth rate of 13.11%.
  • Metaverse Marketing, observed in 137 companies, employs 7200 individuals. It included over 675 employees joining last year. The annual trend growth rate points to 23.65%.

5 Top Examples from 9K+ Innovative Advertising Startups

The five innovative startups showcased below are picked based on data including the trend they operate within and their relevance, founding year, funding status, and more. Book a platform demo to find promising startups, emerging trends, or industry data specific to your company’s needs and objectives.

JointCommerce develops Consumer Data Platform

US-based startup JointCommerce integrates a demand-side platform (DSP) and consumer data platform (CDP) to optimize advertising effectiveness and boost sales growth. This integration allows for advanced audience targeting and the use of real-time data analytics to drive purchasing decisions. JointCommerce employs predictive bidding strategies to ensure optimal ad placement and maximize return on investment. The company’s retargeting solution targets cannabis consumers who abandon their online orders during a purchase. Its self-service reporting dashboard measures online sales, provides real-time sales data, and analyzes the optimization engine.

Marversal provides Target Audience Analysis

Singapore startup Marversal operates as a demand-side platform for digital advertising to optimize online ad purchases. Features include fraud detection, accurate targeting, and efficient management. Its reporting and analytics tools use machine learning to provide insights. The platform also supports mobile ad formats such as banners, videos, and native creatives. The platform offers targeting and audience analysis to secure advertisers’ traffic at optimal prices.

PerformUp offers AI-based Content Marketing

Italian startup PerformUp utilizes AI to enhance content marketing. The company operates with a proprietary predictive algorithm, Diogene, which identifies digital publishers who influence user purchases during their decision-making process. PerformUp builds private partner networks leveraging targeted ads and organic website visibility that streamline marketing funnels. The algorithm selects the top publishers with high reliability and authority for brand safety. It provides specialized services such as Performoney and Perfomenergy catering to specific sectors such as finance and utilities, respectively.

BidsCube provides Programmatic Advertising

Polish startup BidsCube connects advertisers and publishers through programmatic solutions. The platform offers a DSP and supply-side platform (SSP), both of which optimize real-time bidding and advertising inventory management. BidsCube’s white-label ad exchange allows businesses with bid response times of less than 2 milliseconds. It facilitates direct trading and provides access to traffic providers. These programmatic advertising solutions provide precise targeting and revenue opportunities.

Adeffi builds Out of home (OOH) Vehicle Advertising Platform

Bangladeshi startup Adeffi builds innovative out-of-home advertising technology to offer advertising solutions like on-vehicle and conventional outdoor ads. The startup offers products including adcar, adbus, adcng, and adbike, which leverage city traffic and public transit to maximize brand visibility. Products such as admover provide eco-friendly advertising options, while adplay and adbillboard offer outdoor advertising solutions. Adeffi’s technology platform includes ROI measurement tools such as live positioning, impression tracking through Google API, and distance tracking to monitor campaign effectiveness. These solutions enable brands to monitor their campaigns online with a dashboard and achieve hyper-targeted advertising goals.

Looking for Comprehensive Insights into Advertising Industry Trends, Startups, or Technologies?

The 2024 Advertising Industry Outlook shows technological growth and shifting consumer expectations. As companies use strategies like precision targeting, enhance brand awareness, and venture into metaverse marketing, the industry looks forward to decent growth. Book a platform demo to explore all 9000+ startups and scaleups, as well as all industry trends impacting advertising companies.


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