Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on solutions for smart cities. As there is a large number of startups working on a wide variety of solutions, we decided to share our insights with you. This time, we are taking a look at 5 promising hyperlocal solutions.
Heat Map: 5 Top Hyperlocal Solutions
Using our StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups, we looked at smart cities innovations. For this research, we identified 196 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.
The Global Startup Heat Map below highlights 5 startups & scaleups developing hyperlocal solutions. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 196 companies we analyzed for this specific topic.
Neighbourlytics – Neighborhood Networks
Technological advancements such as artificial intelligence (AI), the internet of things (IoT), and blockchain empower local urban citizens and improve social capital. Hyperlocal neighborhood networks provide an efficient platform for bringing people together socially using technology, especially useful during crises. Startups develop hyperlocal solutions to improve the planning and designing of neighborhoods resulting in safer streets, as well as ease of access to shops and other services.
Australian startup Neighbourlytics utilizes digital data synthesis technology to create a digital footprint of cities to detail neighborhoods. Neighbourhood Snapshot analyzes the publicly available social data of more than 1000 neighborhoods from 12 countries to derive insights into the local diversity, social mixing, local character, and engagement. Some of the applications of this solution include city planning and public infrastructure development.
Stuck.AI – Hyperlocal Advertising
Brands all over the world are empowering themselves with data to gain a competitive edge over their competitors. Out-of-home (OOH) advertising significantly benefits with the advent of advancements in big data analytics, AI, and machine learning (ML). Nowadays, brands use digital OOH advertising campaigns to target specific audiences through smartphones and digital media. Startups work on finding solutions to improve brand reach, lift sales, and in-store visits to local businesses.
Canadian startup Stuck.AI delivers hyperlocal advertising services that are location-based and also contextually aware. The startup targets specific blocks or neighborhoods for potential customers with the help of location intelligence. Contextual specifics such as time, weather, and nearby events help showcase optimal products using dynamically changing advertising. The startup also measures key performance indicators (KPI) of advertising campaigns such as impression count and real-time user engagement.
Telyport – Hyperlocal Delivery
E-commerce companies partly attribute their success to hyperlocal delivery models as they have the ability to enable rapid delivery turnarounds. Adopting the hyperlocal delivery model for offline grocery delivery, and ordering food, as well as home and personal care services help local brick and mortar enterprises increase their turnover. Startups develop hyperlocal delivery platforms as a solution to help local small and medium-sized enterprises (SMEs) increase their customer reach and service.
Indian startup Telyport creates an eponymous mobile application for hyperlocal delivery. Telyport is a comprehensive tool to manage the first and last-mile hyperlocal delivery requirements. The startup offers hassle-free integration of the application to the customers’ backend web page or application. Telyport enables the hyperlocal delivery of products weighing up to 15 kilograms and also offers three different delivery speeds depending on the urgency of delivery.
Quilt.AI – Cultural Intelligence
Cultural intelligence provides a competitive edge in hyperlocal multicultural business environments. Organizations benefit by tapping into evolving local market micro-trends and the optimal use of local language keywords. The digitization of customer interaction with brands is forcing global brands to reconsider targeting hyperlocal communities. Companies are striving to make their brands reach as many communities as possible. Startups develop big data analytics solutions that capture and analyze cultural data points in hyperlocal communities to increase market size.
Singaporean startup Quilt.AI develops Culture AI, a proprietary analytics platform that gathers search data, reviews, top images, and posts from multiple web sources. The startup enables organizations to have a detailed and holistic understanding of cities from a human perspective. This further helps organizations understand and map out potential opportunities, across multiple geographies, by layering multiple cultural data across different disciplines.
Rewallet – Wallet For Businesses
With the advent of smartphones and digital payment services, the need to carry physical money is slowly becoming redundant. There is also an increase in the number of small businesses that accept digital payments that push consumers towards using digital wallets. Startups develop comprehensive digital wallet services that enable consumers to browse through local deals and also choose and pay for products using their smartphones.
British startup Rewallet provides digital wallet services for hyperlocal businesses. Rewallet simply requires scanning QR, or data matrix codes, to enable customers to view menu images, ingredients, and other information. The wallet also allows customers to choose their table, dishes, and make payments within seconds for a contactless checkout. Personalized rewards and instant deals further encourage consumers to use local restaurants and bars to boost their businesses.
What About The Other 191 Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 hyperlocal solutions showcased above are promising examples out of 196 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.