5 Top Emerging Cosmetics Packaging Startups Impacting The Industry

We analyzed 615 startups developing cosmetic packaging solutions.​ Sulapac, Subtl Beauty, Eco Vision, Anthem, and The Cosmetic Boxes develop 5 top solutions to watch out for. Learn more in our Global Startup Heat Map!

Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on solutions for the packaging industry. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 5 promising cosmetics packaging startups.

Heat Map: 5 Top Cosmetics Packaging Startups

Using our StartUs Insights Platform, covering 1.116.000+ startups & emerging companies, we looked at innovation in the field of packaging. For this research, we identified 615 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and technology among others. Depending on your specific criteria, the top picks might look entirely different.

The Global Startup Heat Map below highlights 5 startups & emerging companies developing innovative cosmetics packaging solutions. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 615 companies we analyzed for this specific topic.


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Which startups develop the other 610 solutions?


Sulapac – Compostable Cosmetics Packaging

One of the major drawbacks of continuing to use conventional materials in packaging is the large carbon footprint. It adds to ground and air pollution and takes too much time to degrade naturally. As a result, we see many packaging technology startups and emerging companies develop biodegradable and environmentally-friendly packaging. Compostable packaging solutions for cosmetics also help companies reduce their carbon footprint. Such eco-friendly materials additionally help in attracting more conscious consumers.

Finnish startup Sulapac develops a patented biodegradable material, Sulapac Premium, for packaging that contains zero microplastics. They use sustainably sourced wood and plant-based binders to provide clients with alternative packaging material. Their Nordic Collection includes jars that hold up to 50 ml of cosmetic products. Additionally, they have partnered with Quadpack to provide their clients with access to customizations for their bio-based cosmetics jars.

Subtl Beauty – Customizable Compact Stack

There are a wide variety of cosmetic products in use today. In order to stand out, companies employ all kinds of strategies, with the packaging being a key component. As users find the need for carrying makeup wherever they go, emerging startups use novel packaging and cosmetics solutions to make makeup hassle-free.

Based out of Pittsburgh, USA, Subtl Beauty creates simplified and compact ‘stacks’ of cosmetic and makeup products. They use mica as a key ingredient to ensure the longevity of their products and create makeup that is free of paraben, fragrance, and gluten. Packaged in lightweight and customizable stacks, their offering allows users to carry fewer cosmetic jars and bottles in their bag while providing them with 60 ways to use their stacks.

Eco Vision – Eco-Friendly Packaging Tubes

As cosmetics companies move toward environmentally-friendly methods to make their products, consumers often end up buying these products in polluting plastic boxes, jars, and tubes. As the consumer grows more conscious of the environment, packaging techniques and standards also change to adapt. Subsequently, we notice startups already developing sustainable alternatives to address such issues.

Eco Vision is a startup from California, USA, working on lip balm tubes and jars using 100 percent post-consumer paper. Their material is biodegradable, renewable, and recyclable. Employing a squeeze tube technique along with oil-resistant barriers that maintain the quality of cosmetic products. Suitable for dry powders, their tubes and jars are also capable of holding anhydrous creams, solid lotions, and perfumes. Their product serves as the primary packaging for the cosmetic product.

Anthem – Custom Flexible Beauty Packaging

An explosion in demand for organic and natural ingredients has thrown a wrench in the works for the more traditional, chemicals-heavy cosmetics industry. Mass production of any product requires a careful analysis of cost and revenue, along with some degree of proven benefit from using the product. Great ideas have to also match with production capabilities and this creates opportunities for B2B startups in the cosmetics industry.

Hailing from New Jersey, USA, Anthem is a startup that provides end-to-end beauty solutions for B2B clients. They assist clients right from consultation and formulation to manufacturing, packaging, and fulfillment. Using modern packaging machinery, they provide beauty, cosmetics, and makeup clients with bottles, jars, pods, sachets, spout pouches, as well as tubes, among others. Such customized solutions help clients reduce their costs in significant ways while ensuring the quality of their products.

Packlane – Box Packaging Solutions

Cosmetics companies notice improved sales when they offer their products in bundles or as gift boxes. This involves spending considerable time on secondary packaging design and procurement, often leading to limited customization options and compromise on some design parameters. Startups and emerging companies notice this constraint on customization and also develop solutions for the cosmetics and beauty sectors.

Packlane is a startup from California, USA, developing custom packaging solutions. They offer complete box customization, instant price quotes, and faster delivery time. Users choose everything about the package from the size to the designs in every part of the box. The startup uses recycled material for their boxes, ensuring they are also recyclable.

What About The Other 610 Solutions?

While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence so you can achieve your goals faster. The 5 cosmetics packaging startups showcased above are promising examples out of 615 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.

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