The sex toy industry is undergoing a remarkable transformation, driven by technological advancements and a deepening understanding of human sexuality. This article introduces 10 new sex toy companies leading the charge. They are breaking new ground in areas such as gender-inclusive vibrators, movement aid & sex toy retention solutions, precise stimulation of sensitive areas, and VR-based immersive sexual experiences. These innovators are redefining pleasure and also promoting inclusivity and accessibility, ensuring that the future of sexual wellness is diverse, sophisticated, and profoundly satisfying.
Continue reading to gain up-to-date data-driven insights on:
- Top Trends Impacting the Sex Toy Industry
- Profiles of 10 Best Sex Toy Companies
- How to Scout New Sex Toy Companies Easily
Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the sex toys industry. This sector is marked by key trends and a substantial workforce, shaping its future. Here are some key insights at a glance:
- Current Sex Toy Trends: Major trends in the sex toy industry include smart technology integration for improved control and remote interactions, wearable sex toys for hands-free usage, high-tech simulation for enhanced pleasure, versatile sex toys promoting inclusivity, and sustainable sex toys furthering eco-friendliness.
- Sex Toy Industry Stats: The global sex toy industry encompasses 42K organizations and has an average funding of 38.5M. The industry has seen the emergence of 6K new sex toy companies in the past few years with 2018 being the average founding year and 28 being the average number of employees.
- 10 Top Sex Toy Companies to Watch:
- MyMuse – Dual-sided Vibrators
- Cute Little Fuckers – Gender-inclusive Vibrators
- Vibio – Wearable Vibrators
- HandyLover – Movement Aid & Sex Toy Retention
- ITWOCATS – Precise Sensitive Area Stimulation
- VirtualMate – Immersive Sexual Experience
- Pink Punch – Remote Sexual Interactions
- Viben – Remote-controlled Sex Toys
- Genvie – Penis Stimulation Toys
- LILIT – G-spot & Clitoral Stimulation
What’s Hot in the Sex Toy Industry?
Smart Technology Integration
Smart technology integration, like AI and Bluetooth, in the sex toy industry is advancing user experiences with personalized settings, app connectivity, and remote control options. These advances allow for unprecedented customization of pleasure. Moreover, they enable devices to adapt to individual preferences, enhance long-distance relationships, and offer discreet play options through smartphone applications.
Wearable Sex Toys
Wearable sex toys are becoming increasingly popular for their convenience and the ability to provide hands-free stimulation. Innovations include designs that are discreet, comfortable for extended wear, and equipped with wireless control. These devices cater to a variety of needs, offering users the freedom to explore pleasure without constraints, anytime and anywhere.
High-Tech Simulation
High-tech simulation technologies are pushing the boundaries of realism in the sex toy industry. With the use of realistic materials, motion sensors, and virtual reality (VR), these products offer experiences that closely mimic human touch and interaction. This technology enhances solo play, providing an immersive experience that is both physically and emotionally engaging.
Inclusivity
Inclusivity is at the forefront of modern sex toy design, with companies focusing on products that cater to all genders, sexual orientations, and physical abilities. Such solutions include adjustable features, ergonomic designs, and a wide range of stimulation options to ensure that everyone can find a device that suits their body and preferences.
Sustainable Sex Toys
Sustainable sex toys are emerging as a response to environmental concerns, featuring biodegradable materials, rechargeable batteries, and eco-friendly packaging. These products reduce waste and carbon footprint, appealing to environmentally conscious consumers who seek to balance pleasure with responsibility towards the planet.
Meet 10 out of 6K+ Emerging Sex Toy Companies
In this section, we spotlight 10 innovative companies that make sex toys. These firms are navigating the complexities of modern sexual wellness, addressing the nuanced needs of diverse user groups. Through the integration of cutting-edge technologies such as VR for immersive self-play experiences, gender-inclusive design philosophies for vibrators, and advanced materials for G-spot and clitoral stimulation toys, these companies are advancing sexual pleasure. Additionally, they are pioneering in the areas of penis stimulation devices and solutions for movement aid and sex toy retention, ensuring accessibility and enhanced experiences for all users.
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. Signal Strength gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. MyMuse
- Founding Year: 2020
- Employee Range: 11-50
- Location: India
- Signal Strength: Very Strong
- What they do: MyMuse offers a range of sex toys catering to both penis and vulva owners. Loop is a vibrating ring that enhances pleasure for both partners with dual-sided vibrations. Jack is a flexible pocket stroker that has soft patterns for external use. Groove, a wand massager, provides internal and external stimulation with a ribbed, flexible head. Another product, Link, a remote-controlled massager, stimulates both internally and externally, suitable for solo or couple use. These products offer varied intensities and speeds controlled manually or via the company’s app.
2. Cute Little Fuckers
- Founding Year: 2019
- Employee Range: 2-10
- Location: USA
- Signal Strength: Strong
- What they do: Cute Little Fuckers makes a range of gender-inclusive vibrators like Princette, Zeep, and Starsi. These toys cater to all bodies and preferences. Princette has an ergonomic grip and multi-use design, making it suitable for clitoral stimulation, anal play, and more. Zeep, a beginner-friendly vibrator, offers a range of sensations from gentle to powerful, ideal for solo or partner play. Starsi‘s design also provides wide or pinpoint stimulation to accommodate diverse body types and preferences, including those with genital dysphoria.
3. Vibio
- Founding Year: 2018
- Employee Range: 2-10
- Location: UK
- Signal Strength: Very Strong
- What they do: Vibio designs sex toys, including Rivera, Frida, and Clara. Rivera is a thumping toy with rotating beads that provides an alternative to traditional vibrations, suitable for anal and vaginal use. Frida, a wearable vibrator, offers rumbly vibrations and flexibility for a hands-free experience, controlled via the company’s app. On the other hand, Clara is a tech-enhanced kegel ball that delivers internal stimulation with or without clothes and is also app-controlled for long-distance play. Lastly, its companion app enhances the experience by allowing partners to control devices from anywhere.
4. HandyLover
- Founding Year: 2019
- Location: France
- Signal Strength: Medium
- What they do: HandyLover enhances sexual intimacy for individuals with mobility challenges. Its device features a mobile seat that replicates the movements of lovemaking, allowing users to engage in intimate activities with ease and comfort. Its compact and silent design ensures discreet and practical use. This makes it accessible for solo experiences or couples looking to maintain a physical connection despite physical limitations. Moreover, the company offers accessories for movement assistance and sex toy retention, ensuring a versatile and inclusive experience.
5. ITWOCATS
- Founding Year: 2016
- Employee Range: 11-50
- Location: China
- Signal Strength: Very Strong
- What they do: Two Cats makes a set of two devices, Two Cats Love Companions. These devices feature dual motors to offer sonic wave suction and vibration. Designed to precisely stimulate sensitive areas, they feature colorful night lights and a built-in ultraviolet sterilization function for safety and hygiene. Users are also able to control the toys through buttons or voice commands, supporting multiple languages for a personalized experience. The products also prioritize privacy, require no network connection, and are designed for hands-free use, catering to a wide range of preferences.
6. VirtualMate
- Founding Year: 2017
- Employee Range: 11-50
- Location: USA
- Signal Strength: Strong
- What they do: VirtualMate combines VR and precise motion-sensing technologies to deliver immersive sexual experiences. The company’s solution features an array of micro-intelligent sensors that capture and process user movements in real-time. These movements are then synchronized with the actions of digital partners within the VR environment, facilitating a realistic and interactive sexual experience. Moreover, the platform’s software component is developed with detailed narratives and character backstories, establishing a deeper emotional connection between the user and virtual characters.
7. Pink Punch
- Founding Year: 2018
- Location: China
- Signal Strength: Medium Strong
- What they do: Pink Punch provides a range of sex toys designed for external and internal stimulation. The company enables remote interaction features across its product line. Utilizing Bluetooth connectivity, its devices allow users or partners to control the intensity and patterns of stimulation from a distance, allowing a more interactive and engaging experience. This technology supports personal exploration and couple’s play, offering increased intimacy regardless of physical proximity.
8. Viben
- Founding Year: 2019
- Employee Range: 201-500
- Location: USA
- Signal Strength: Very Strong
- What they do: Viben manufactures remote-controlled sex toys. Its product lineup includes Intrigue, a strapless insertable butterfly panty vibe made of soft silicone for vaginal massage. Another product, Epiphany, offers dual motor stimulation with a clitoral massaging rollerball for improved sensations, alongside G-spot stimulation. Its Secret Seduction further offers discreet pleasure with a magnetic flower that secures the vibe in place, featuring intense pulsing vibrations.
9. Genvie
- Founding Year: 2020
- Employee Range: 2-10
- Location: Singapore
- Signal Strength: Strong
- What they do: Genvie offers sex toys for both sexes. Tenga Air-Tech Twist Ripple and Tenga Air-Tech Twist Tickle provide customizable experiences for penis owners with adjustable tightness and unique textures for enhanced penis stimulation. The Whale, a finger-ring vibrator, and The Dolphin, a wearable vibrator, cater to vulva owners, offering targeted stimulation for solo or couple play. The Bamboo 2.0 is a rabbit dildo vibrator that combines clitoral and G-spot stimulation for blended orgasms.
10. LILIT
- Founding Year: 2020
- Employee Range: n/a
- Location: Brazil
- Signal Strength: Very Strong
- What they do: LILIT makes versatile sex toys. The Bullet Vibrador is a small vibrator that features quiet operation and vibrations across five modes, best suited for beginners. The Plug Anal Pequeno Beads Noir provides a gradual and comfortable anal pleasure experience with its beaded design. Another product, The Lelo Gigi is a vibrator for both G-spot and clitoral stimulation, featuring a flat tip for targeted vibrations.
In this journey through the vibrant landscape of emerging sex toy companies, we’ve uncovered just a fraction of the innovation and creativity brewing within this dynamic industry. From the 10 trailblazers we’ve highlighted out of over 6K, it’s evident that the future of sexual wellness and pleasure is being redefined. These companies are championing inclusivity, sustainability, and technological advancement, contributing to a more open and fulfilling sexual culture.
How to Quickly Find New Sex Toy Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new sex toy companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying sex toy innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the sex toy industry. The platform keeps you informed with near real-time updates on emerging sex toy companies and news, enabling you to make swift and informed decisions.
- Tailored Exploration: Customize your search to focus on specific niches within the sex toy sector, such as wearable vibrators, advanced penis stimulators, or VR-based immersive self-play solutions. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Want to Explore All Sex Toy Companies?
This overview highlights just a few new sex toy companies of all 6K+ currently covered by the Discovery Platform. To explore them all, book a personalized demo or download one of our free Industry Innovation Reports for a quick overview.
