Media Report 2024: Industry Data & Innovation Insights

The emergence of AI-generated content is upending traditional media businesses. How are industry stakeholders reacting to this? In this report, you will explore market data as well as the key areas of innovation and their implications for both media companies and all businesses that utilize content.

The Media Industry Report for 2024 presents a strategic analysis of the sector’s evolution amidst digital transformation and shifting consumer behavior. It examines the proliferation of streaming services, the resurgence of podcasts, and the innovative utilization of artificial intelligence in content creation. This report provides a detailed exploration of the industry’s financial landscape and offers insights into the challenges and opportunities faced by legacy and emergent media entities.

This media report serves as a reference for stakeholders within the industry, investors, policymakers, and economic analysts, providing a snapshot of the industry’s health to map its trajectory for innovation and growth in the coming years.

StartUs Insights Media Report 2024

Executive Summary: Media Industry Report 2024

This report is created using data obtained from the Big Data and AI-powered StartUs Insights Discovery Platform, covering more than 4.7 million global companies, as well as 20K+ technologies and emerging trends. We also analyzed a sample of 1980+ media startups developing innovative solutions to present five examples from emerging media industry trends.

  • Industry Growth: The report highlights a 1.52% increase in industry growth, reflecting a positive trajectory amid digital transformation.
  • Manpower & Employment Growth: There is a significant surge in employment with the creation of over 2 million new jobs in the last year, indicating the industry’s expansion and vitality.
  • Patents & Grants: The media sector has secured over 100000+ patents and has been awarded 6300+ grants. This showcases a commitment to securing innovation and intellectual property.
  • Global Footprint: A global workforce of over 29 million is concentrated in key hubs such as the USA, UK, India, Germany, and Canada, with major city hubs in New York City, London, Los Angeles, San Francisco, and Sydney.
  • Investment Landscape: The media industry ranks high for investment activities, as evidenced by data on over 115000 funding rounds.
  • Top Investors: Leading investors have infused over USD 24 billion into the media sector. Tencent, Tiger Global Management, Insight Partners, and Andreessen Horowitz are among the leading contributors.
  • Startup Ecosystem: Five innovative startups are highlighted including Desofy (Decentralized Social Media), Canopy Creative (Mixed Reality Media), Gladia (Audio Intelligence), Spire Technology (Media Management Platform), Arrivu Technologies (Analytics & Story Platform)
  • Recommendations for Stakeholders: The report recommends that stakeholders focus on adaptive monetization models and digital implementation. It also recommends new strategies for capturing audience engagement in a competitive landscape.

Explore the Data-driven Media Report for 2024

The Media Report uses data from the Discovery Platform and encapsulates the key metrics that underline the sector’s dynamic growth and innovation. The report shows a significant upward trajectory with a 1.52% increase in growth over the past year. This expansion is paralleled by a surge in employment, with over 2 million new jobs created. This spotlights the industry’s diversity and health with more than 586000 companies detailed in the database.

Media Industry Report 2024 | StartUs Insights


The heatmap pinpoints the global spread of 1984 media startups, which signals a flourishing entrepreneurial spirit across the globe. Media companies have collectively secured more than 100000+ patents globally, reflecting a deep commitment to innovation and intellectual property. Further, they have been awarded 6343 grants, which demonstrates confidence in their future endeavors.

The report also unveils a massive global workforce in the media sector, amounting to over 29 million individuals. This workforce is concentrated around major hubs, with the USA, UK, India, Germany, and Canada leading as the top five country hubs. For city hubs, New York City, London, Los Angeles, San Francisco, and Sydney are recognized as key cities, anchoring the media industry with their strategic and creative contributions.

What data is used to create this media report?

Based on the data provided by our Discovery Platform, we observe that the media industry ranks among the top 5% in the following categories relative to all 20K topics in our database. These categories provide a comprehensive overview of the industry’s key metrics and inform the short-term future direction of the industry.

  • News Coverage & Publications: The media industry has seen more than 20000 publications in the last year, ranking it in the top for news coverage and publications.
  • Funding Rounds: With data on over 115000 funding rounds available in our database, the media sector secures a top ranking for investment activities.
  • Manpower Trends: Boasts a workforce of more than 29 million individuals and the addition of over 2 million new employees in the last year.
  • Patents: The industry’s commitment to innovation is highlighted by over 100000 patents, making it one of the top industries for intellectual property generation.
  • Grants: With more than 6300 grants awarded, the media sector also ranks at the top for research and development funding. This showcases strong support for advancing technology and content creation in this field.
  • and much more! Book a demo to explore all the data used to create this report.

A Snapshot of the Global Media Industry

The media industry is experiencing robust growth and investment, highlighting its vibrant and evolving landscape. With a workforce of 29.4 million, the industry has seen an impressive increase of 2 million employees over the last year, underscoring its significant role in creating jobs and driving economic activity globally. This growth reflects the expanding demand for media content and services, fueled by digital transformation and the proliferation of digital platforms.

Explore the Funding Landscape of the Media Industry

Financially, the industry has an average investment value of USD 29 million per round. This demonstrates strong investor confidence in the potential of media companies to innovate and capture audiences worldwide. The involvement of more than 26000 investors has led to the closure of over 115000 funding rounds. This is a testament to the dynamic and competitive nature of investment activities within the media sector.

Moreover, these investments have been spread across more than 44800 companies, indicating a broad interest in various niches within the media industry. From traditional broadcasting and publishing to digital media, streaming services, and content creation platforms, new investment areas continuously open up. This financial engagement fuels innovation and content diversity as well as emphasizes the media industry’s crucial role in shaping public opinion.


Who is Investing in Media Companies?

In the media industry, the top investors have collectively poured more than USD 24 billion into a diverse range of companies. This showcases the significant financial commitment and belief in the sector’s growth potential and innovation capacity.

  • Tencent leads the investment frontier with USD 4.9 billion across 115 companies. This highlights its strategic emphasis on expanding its media and content portfolio.
  • Tiger Global Management follows with a substantial investment of USD 4.1 billion in 80 companies. This demonstrates its active role in supporting media ventures with high growth potential.
  • Goldman Sachs has strategically allocated USD 3.9 billion across 45 companies, underscoring its confidence in the industry’s prospects.
  • Insight Partners, with an investment of USD 3.5 billion in 62 companies, reflects its commitment to nurturing innovation and scalability.
  • Andreessen Horowitz has spread its investments across 107 companies, totaling USD 3.1 billion, showcasing its broad interest in the sector’s diverse opportunities.
  • General Atlantic’s investment of USD 2.5 billion in 29 companies emphasizes its targeted approach towards high-impact media ventures.
  • Kohlberg Kravis Roberts, with USD 2.2 billion invested in 23 companies, indicates a focused investment strategy in promising areas.
  • SoftBank Vision Fund rounds out this group with USD 2.1 billion across 22 companies. This highlights its strategic bets on transformative media technologies and platforms.

These investments underscore a robust and dynamic media industry. Key financiers play a pivotal role in driving forward technological advancements, content innovation, and the expansion of global media platforms.

The data reveals the most prominent media trends over the past year. Electronics Gaming & Multimedia emerges as the most discussed trend, boasting an impressive 107.8K mentions. This signifies its dominance in the media conversation as it also leads in the number of companies involved, with 21.8K firms.

Media Industry Report 2024 | StartUs Insights


Mixed Reality and Media Management System trends follow closely, each with 15.6K companies engaged. Mixed Reality garners twice as many mentions, indicating a wider public discourse and interest. Decentralized Social Media, despite a smaller presence of 209 companies, generated significant buzz with 582 mentions.

Explore Firmographic Data for All Media Industry Trends

The media industry is shaped by several influential trends. Media Management Systems, Media Analytics, and Audio Streaming stand out due to their impact and growth.

  • Media Management Systems lead with over 15000 companies and 304000 employees, bolstered by 44000 new hires last year.  It has an annual growth rate of 8.54%. This trend underscores the increasing demand for sophisticated platforms that efficiently manage and distribute content across diverse channels. It also highlights the industry’s shift towards digital and automated solutions.
  • Media Analytics follows, with more than 1450 companies and 65000 employees. It expanded by 7000 new employees last year, reflecting a growth rate of 3.98%. This indicates a growing reliance on data-driven insights to shape content strategies and understand audience behaviors. It is proving critical for competitive positioning and engagement optimization.
  • Audio Streaming shows 3184 companies employing 121000 individuals and welcoming 12000 new employees last year. It also reports a growth rate of 5.33%. This trend highlights the booming popularity of audio content, from music to podcasts, driven by consumer demand for accessible, on-the-go entertainment and information. It further signals the audio medium’s expanding role in the digital media landscape.

5 Top Examples from 1984 Innovative Media Startups

The five innovative startups showcased below are picked based on data including the trend they operate within and their relevance, founding year, funding status, and more. Book a platform demo to find promising startups, emerging trends, or industry data specific to your company’s needs and objectives.

Desofy builds Decentralized Social Media

Desofy is a US-based startup in the space of decentralized social media. It provides a platform that ensures user ownership and content control. Operating as the first mobile application built on the DeSo blockchain, Desofy offers a Twitter-like interface. The app allows for traditional social interactions such as posting and commenting, while incorporating features for monetization through creator coins and NFT posts. This model offers creators immediate monetization opportunities without the encumbrance of traditional social media platforms’ requirements. Further, the app’s backend is completely open-source, eliminating algorithmic biases often found in traditional social media feeds.

Canopy Creative specializes in Mixed Reality Media Development

Australian startup Canopy Creative specializes in 3D art and custom software development, propelling businesses to adopt digital engagement. It provides a suite of services that includes virtual reality (VR), augmented reality (AR), and AI-powered solutions to create immersive experiences. The startup’s portfolio showcases diverse applications, from interactive media to real estate visualization. With a focus on scalability, Canopy ensures that its solutions evolve alongside its clients’ growing needs. Industries across the spectrum, from retail to education, benefit from their innovative technologies. Canopy Creative transforms traditional media landscapes into dynamic, interactive environments.

Gladia advances Speech-to-Text Audio Intelligence

French startup Gladia innovates in the media industry by transforming audio data into valuable business insights with its Audio Intelligence API. The platform leverages the power of Whisper ASR to offer accurate and scalable audio transcription and translation services. It provides real-time processing, delivering an hour of audio transcription in under 120 seconds. The company ensures the safety of data in compliance with EU and US privacy laws, emphasizing secure, GDPR-compliant operations. Gladia’s API facilitates in-depth insights into audio data, with features like speaker diarization and language detection for 99 languages. It finds applications in diverse industries, enhancing experiences in content media, virtual meetings, and collaborative workspaces.

Spire Technology provides Media Management for Post-production

US-based startup Spire Technology streamlines media management for television post-production teams. It enables the management of media from any location by enabling import, organization, and collaboration across media libraries. The platform also includes a natural language search for quick footage retrieval and offers AI-powered automatic transcription, with an option for human transcription. Spire Technology integrates auto-ingest from Avid Media Composer, facilitating immediate web browser playback. Further, Spire meets the rigorous security and workflow demands of post-production teams. The hybrid cloud system maximizes security by storing data in the cloud and footage on-premise, allowing secure, cloud-free footage playback.

Arrivu Technologies offers an Analytics & Story Platform

US-based startup Arrivu Technologies specializes in crafting user experiences through a UI/UX studio that collaborates with clients in edtech, fintech, and agri-tech sectors. The company creates aesthetic, intuitive, and effective user interfaces for mobile and web applications, as well as SaaS products. Through extensive research, including usability tests and interviews, Arivu ensures a deep understanding of user behavior and needs. The firm’s strategy includes design sprints and immersive workshops, facilitating ideation and conceptualization. Moreover, Arivu takes pride in its B2B business model, focusing on startups across various Indian urban tech hubs.

Looking for Comprehensive Insights into Media Industry Trends, Startups, or Technologies?

The Media Report highlights the transformative shifts that are redefining content consumption and creation. The resilience of the industry is evident in its adaptive monetization models and the embrace of technological advances. While the industry faces challenges like content saturation and the fight for consumer attention, opportunities for innovative storytelling and immersive experiences continue to proliferate. The report solidifies the nature of strategic adaptability for media entities aiming to thrive in an increasingly digital and platform-agnostic future. Book a platform demo to explore all 1980+ startups and scaleups, as well as all industry data and trends impacting media, entertainment, and other companies.

Download the full visual!
We’ll deliver it straight to your inbox!

    Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Looking for specific media industry data?

      Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      Book a demo to explore all media trends!

        Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

        Looking for specific media industry data?

          Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

          StartUs Insights logo

          Discover our Free Media Report 20 pages

          Discover the latest Media Trends!
          We'll deliver our free report straight to your inbox!

            Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

            Free Resources
            Discover the latest Media Trends!
            We'll deliver our free report straight to your inbox!

              Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

              Discover the latest Entertainment Trends!
              We'll deliver our free report straight to your inbox!

                Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

                Get a sneak peak into the future of Augmented Reality!
                We'll contact you!

                  Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

                  Get a sneak peak into the future of Artificial Intelligence!
                  We'll contact you!

                    Protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.