Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights. This time, you get to discover 5 hand-picked immersive technology startups.
Global Startup Heat Map: 5 Top Immersive Technology Startups
The 5 immersive technology startups you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 startups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 656 companies we analyzed for this specific topic.
ARSOME provides Immersive Training
Simulation-based training is gaining traction in multiple industries, including healthcare and education. Immersive technology solutions allow users to interact with virtual objects in a highly realistic manner. These simulations provide immersive synthetic environments for efficient skill transfer. In order to leverage this, startups are developing immersive simulation solutions to train workers safely and inexpensively.
ARSOME is a US-based startup developing custom immersive simulation solutions. The startup uses augmented reality (AR), virtual reality (VR), and mixed reality (MR) to offer a range of enterprise solutions. The solutions enable a student or a customer to immersively engage with 3D content, videos, or guides. Further, ARSOME provides a comprehensive set of solutions from storyboarding to development, testing, and deployment.
JuJu Immersive brings AR/VR to Real Estate Marketing
Immersive technology takes life experiences to the next level, providing an unparalleled experience to the customers. This technology uses sophisticated AR and VR to enable customers to try products digitally before buying. In real estate marketing, this provides a competitive edge as pre-sale properties are very common. By providing potential customers a hyperrealistic feel of how the finished property would look, the technology drives up the sales conversion rate.
British startup JuJu Immersive uses immersive technology to develop a real estate marketing platform. The startup provides photorealistic and interactive walk-through tours for off-plan property sales. By combining 3D technology with rendering engines used in the computer games industry, the startup’s solution enables photorealistic rendering, accurate lighting, and realistic textures and sounds. The solution also enables viewers to customize the surroundings in real-time for a more personalized experience.
Softcare Studios offers Immersive Healthcare Tracking
With increasing digitization in the healthcare sector, there is a rise in healthcare tracking solutions. These solutions utilize immersion technology and wearables to monitor vitals, as well as to deliver digital therapeutics. Moreover, these solutions use individual data to personalize care for each patient. For these reasons, healthcare startups are working on a range of tracking solutions based on immersion technologies.
Italian startup Softcare Studios offers immersive tracking solutions for healthcare. The startup leverages virtual reality and tracking methods to create realistic digital scenarios. The scenarios are adaptable to individual patients, depending on their stress levels and psychomotor performances. The startup’s solutions improve the quality of life, as well as optimize healthcare interventions.
Invelon develops Digital Twins
Digital twins provide real-time and accurate asset information in Industry 4.0. This enables managers to identify bottlenecks and process improvements, as well as enables predictive maintenance. Virtual and augmented reality (VR/AR) allows users to immerse themselves in digital twins. Immersive digital twins provide a 360-degree view, allowing users to explore and interact with the environment.
Invelon is a Spanish startup developing immersive technology solutions for Industry 4.0. The startup uses virtual reality to create realistic digital twins that enable the visualization of dynamic 3D data. The solution allows for real-time data analysis, visualizes manufacturing workflows, and enables maintenance at a granular level. The startup also provides immersive technology solutions for healthcare, education, marketing, and architecture.
Vicara advances Motion & Gesture Tracking
Accurate motion & gesture tracking is important for realism and interactivity in immersive experiences. However, since this is a computationally expensive process, a lot of AR/VR experiences have poor resolution. Additionally, the graphical interface is also pretty limited with few gestures and interactions. Startups are working on hardware and software solutions that enable motion & gesture tracking in a more efficient manner.
Indian startup Vicara offers hardware solutions for immersive technology devices. Vicara Motion Engine is a platform-independent motion and gesture recognition engine that provides high memory efficiency for AR/VR applications. The platform enables accurate recreation of the movement of hands and fingers, allowing the creation of truly immersive experiences. Moreover, the solution incorporates immersive gesture control for hyperrealistic interactivity.
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