This article delves into the current advancements within the immersive technology sector, highlighting ten companies offering innovative solutions. These new immersive technology companies excel in distinct areas including mixed reality (MR) applications in surgical procedures enhancing operative precision, augmented reality (AR) headsets and helmets transforming user interactions, comprehensive immersive workforce training modules improving proficiency and retention, and highly realistic flight and driving simulations for optimized training outcomes. Each company contributes to the sector with specific technological advancements, employing advanced algorithms, high-fidelity graphics, and user-centric interfaces to cater to various industry requirements.
Continue reading to gain up-to-date and data-driven insights on:
Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the immersive technology industry. This sector is marked by key trends and a substantial workforce, shaping its future. Here are some key insights at a glance:
- Current Immersive Technology Trends: Some of the major immersive technology industry trends include metaverse, advancements in haptic technology, spatial audio, novel wearable devices, and 360-degree media.
- Immersive Technology Industry Statistics: The immersive tech sector comprises 149K+ organizations worldwide. On average, it employs about 13 people in 15K+ new companies founded in the last five years, witnessing 2020 as the average founding year. Moreover, the average funding received by the industry in the same span is 12.6M.
- 10 New Immersive Tech Companies to Watch:
- Xironetic – MR-led Surgical Assistance
- PupilMesh – AR Headset & Helmet
- Navari – AR-powered Liver Surgery
- TadreeX – Immersive Workforce Training
- Vitruvian – VR-driven Flight & Driving Simulations
- Scavengar – AR Content Creation
- Presence XR – AR/VR-powered Remote Assistance
- LODE – Immersive eCommerce
- 3FINERY – Visual Impairment Assistant
- SofaX VR-based Home Designing
Meet 10 out of 15K+ New Immersive Technology Companies
In this section, we spotlight 10 new immersive tech companies offering surgical assistance, wearables, workforce training, and driving simulations. These entities integrate mixed reality, augmented reality, virtual reality, and artificial intelligence. They leverage advanced algorithms, sensor technologies, and simulation techniques to enhance operational accuracy, user engagement, and training efficacy. Read on to explore many more innovative solutions that these companies offer!
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. Xironetic
- Founding Year: 2021
- Employee Range: 2-10
- Location: USA
- Signal Strength: Strong
- What they do: Xironetic’s product IntraOpVSP leverages mixed reality (MR) and artificial intelligence (AI) to enhance surgical planning and execution. This tool transforms patient data from CT and MRI scans into three-dimensional holograms. Utilizing extended reality (XR) head-mounted displays, IntraOpVSP maintains the true scale of anatomical data. The technology supports intuitive voice and gesture interactions, allowing surgeons to place or orient holographic patient data directly in the operating field. Designed for a range of surgical disciplines including craniofacial, maxillofacial, neurosurgery, and vascular surgery, IntraOpVSP optimizes preoperative planning and intraoperative navigation.
2. PupilMesh
- Founding Year: 2019
- Employee Range: 2-10
- Location: India
- Signal Strength: Very Strong
- What they do: PupilMesh makes AR wearables including the ARmor and the Navisor. ARmor is a plug-and-play modular AR headset that incorporates a Waveguide-based see-through display, adaptable to various sensors and camera systems for specific solutions. On the other hand, Navisor is a smart helmet kit that enhances safety and navigation, featuring a peripheral cueing display. This system allows users to keep their eyes on the road while facilitating hands-free interaction with their phone for calls and music during travel. Beneficiaries of PupilMesh include enterprises seeking customized AR solutions and individuals needing safer, informed navigation aids.
3. Navari
- Founding Year: 2021
- Employee Range: 2-10
- Location: Sweden
- Signal Strength: Very Strong
- What they do: Navari develops a surgical navigation tool for keyhole liver surgery. This product leverages AR to enhance navigation and visualization, displaying a live-streamed projection of cancer tumors within the liver integrated into the laparoscopic video feed. The plug-and-play solution connects easily with existing laparoscopic equipment, requiring no additional hardware in the operating room. Navari’s technology improves surgical precision, reduces operation times by enhancing tumor visibility, and minimizes the need for extensive equipment setups. Beneficiaries include surgeons and patients involved in minimally invasive liver cancer procedures, offering a safer and more efficient surgical experience.
4. TadreeX
- Founding Year: 2021
- Employee Range: 2-10
- Location: Tunisia
- Signal Strength: Medium
- What they do: TadreeX enhances immersive learning and professional training through virtual reality (VR). Its simulations provide interactive, realistic scenarios for effective risk assessment and emergency response training. The 360° environment technology facilitates full immersion, promoting active engagement and higher retention rates. The VR training targets industries requiring advanced safety and operational training, significantly benefiting professionals in high-risk environments. The platform provides learners access to training modules such as risk hunting, chemical spill, and various firefighting simulations anywhere, optimizing flexibility and reducing logistical costs. TadreeX thus improves occupational safety and efficiency through VR-based education.
5. Vitruvian
- Founding Year: 2019
- Employee Range: 2-10
- Location: Italy
- Signal Strength: Very Strong
- What they do: Vitruvian makes a simulator that features a gyroscopic structure enabling full 360-degree body rotation without gimbal lock, enhancing flight and driving simulations. Engineered with automation and industrial components, it ensures high performance and reactivity, maintaining coherence between user movements and the virtual environment, thus eliminating motion sickness. The setup is streamlined for both permanent installations and temporary events. Vetruvian is thus beneficial for professionals seeking immersive experience in aviation and automotive virtual environments.
6. Scavengar
- Founding Year: 2019
- Employee Range: 2-10
- Location: Germany
- Signal Strength: Very Strong
- What they do: Scavengar simplifies AR art creation and distribution. Its application enables artists to convert 2D and 3D digital creations into interactive, multi-sensory AR experiences without needing specialized apps for viewing. Features include geolocation anchoring, global sharing via links, QR codes, NFC tags, and real-time virtual comment sections. The solution supports USDZ and Reality Composer for immersive content creation, integrating spatial audio and haptic feedback for enhanced user engagement. The platform also offers object and people occlusion, and optional gamification, and is optimized for iPad use. Artists and creators looking to present art in unique, location-based settings benefit from Scavengar’s advanced AR tools, making art accessible and interactive.
7. Presence XR
- Founding Year: 2019
- Employee Range: 2-10
- Location: Spain
- Signal Strength: Strong
- What they do: Presence XR offers immersive tech solutions TELE ASSISTANCE and WORKSTATION to advance operations & maintenance (O&M). TELE ASSISTANCE employs AR to provide real-time, in-field support, enabling field operators to access expertise remotely. Whereas, WORKSTATION offers a virtual office environment — it utilizes VR to conduct meetings, prototype reviews, and data analysis, promoting an interactive and collaborative workspace. These immersive technologies serve professionals requiring efficient and innovative remote collaboration tools, enhancing productivity and remote assistance.
8. LODE
- Founding Year: 2019
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: LODE develops an AR platform that enhances virtual eCommerce. The main features include Custom Virtual Boutiques, Digitize Clothing, and AR Try-On. The platform allows brands to create immersive and interactive digital storefronts. Users either adapt existing templates or develop customized boutiques. Moreover, it simplifies the product digitization process — if 3D versions are not available, the platform facilitates the conversion of standard product images into 3D models, integrating them into the virtual space. The platform also allows real-time AR try-on experiences for clothes and accessories. LODE thus enables users to visualize and interact with products in a simulated environment, leading to enhanced shopping experiences and subsequently increased consumer engagement.
9. 3FINERY
- Founding Year: 2020
- Employee Range: 2-10
- Location: UK
- Signal Strength: Very Strong
- What they do: 3FINERY develops AR-based solutions — Intermediated Reality, MagiPeeps, and LisNav. Intermediated Reality enhances user interaction by turning everyday objects into interactive AR experiences, blending physical and digital worlds. MagiPeeps enables customizable AR avatars, letting users express emotions and connect in a virtual space more engagingly. The technology integrates AR with real-time data, enabling dynamic and engaging user interactions. Finally, LisNav combines AR and AI to assist the visually impaired with audio descriptions, promoting inclusivity and accessibility. These products benefit a wide range of users, from casual consumers to professional environments, enhancing communication, social interaction, and navigation in the immersive technology industry.
10. SofaX
- Founding Year: 2019
- Employee Range: 51-100
- Location: Malaysia
- Signal Strength: Strong
- What they do: SofaX advances the home design and furnishing industry by enabling users to create and experience virtual showrooms. Its platform integrates AR and VR to allow house owners and professionals to visualize and customize homes in real time. Features include virtual walkthroughs, 3D product visualization, and interactive design tools, improving user engagement and decision-making. This technology facilitates the integration of real-world and digital elements, providing a comprehensive and immersive view of potential home layouts and designs. Benefiting interior designers, merchants, and homeowners, SofaX’s solution upscales traditional home furnishing into a dynamic and interactive process, enabling detailed customization and previewing of design choices in a virtual environment.
How to Find New Immersive Technology Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new immersive technology companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying immersive technology innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the immersive technology industry. The platform keeps you informed with near real-time updates on emerging immersive technology companies and news, enabling you to make swift and informed decisions.
- Precise Scouting: Customize your search to focus on specific niches within the immersive tech sector, such as virtual reality, augmented reality, or mixed reality. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Discover All New Immersive Tech Companies!
This overview highlights just a few immersive technology solutions of all 15K+ new companies currently covered by the Discovery Platform. To explore them all, book a personalized demo or download one of our free Industry Innovation Reports for a quick overview.
