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5 Top FMCG Startups to Watch in 2022

Curious about startups that will impact the FMCG industry? Discover 5 hand-picked FMCG startups to watch in 2022 in this report & learn what their solutions have in store for your business!

Thousands of new startups are founded every year – emerging companies with the potential to disrupt the FMCG industry. To give you a head-start on emerging technologies and startups that will impact the FMCG sector in 2022, we analyzed a total of 721 global FMCG startups & scaleups. Meet 5 of the most promising startups to watch!

Global Startup Heat Map highlights 5 FMCG Startups to Watch in 2022

Out of 721, the 5 FMCG startups to watch are chosen through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 2 093 000+ startups & scaleups globally. As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant startups, emerging technologies & future industry trends quickly & exhaustively.

The Global Startup Heat Map below highlights the 5 FMCG startups you should watch in 2022 as well as the geo-distribution of the other 716 startups & scaleups we analyzed for this research. We hand-picked the 5 highlighted FMCG startups based on our data-driven startup scouting approach, taking into account factors such as location, founding year, the relevance of technology, and funding, among others.

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salesBeat offers a Sales Intelligence Software

Cover-4-FMCG-2022-Startups-StartUs-Insights-noresizeFounding Year: 2019
Location: London, UK
Partner for: Demand Forecasting, Brand Promotion

UK-based startup salesBeat develops a sales intelligence software to predict demand for FMCG products. Its AI-driven platform uses micro and macro factors to model consumer buying behavior and makes recommendations on optimal order volumes for sales professionals. This ensures that the items in demand are always in stock and prevents customer churn. The software also predicts order volumes based on the channels they shop at. Additionally, the promotional calculators with built-in machine learning (ML) capabilities provide recommendations on customer-specific demographics, appropriate timing of promotion, and historical promotional performance.

Shoplinks enables Digital Brand Promotion

Cover-2-FMCG-2022-Startups-StartUs-Insights-noresizeFounding Year: 2019
Location: Singapore
Partner for: Digital Retail, Brand Promotion, Marketing Campaign

Shoplinks is a startup based out of Singapore that provides an AI-based joint business planning platform between FMCG brands and retailers. It identifies opportunities to add value for existing customers and attract new ones through digital promotion. This enables effective collaboration to drive better returns on investments (ROI) from marketing campaigns. The platform encourages users to sign up for the brands’ loyalty programs and sends personalized coupons based on their profile data. Moreover, the machine learning (ML)-powered campaign management feature automatically attracts audiences according to the companies’ marketing objectives. Retail brands also easily track the progress of their campaigns and identify opportunities to grow their businesses.

Attico.io develops an Open-Source Content Management System (CMS)

Founding Year: 2020
Location: Minsk, Belarus
Partner for: Managing Multiple Websites, Marketing Campaign

Belarusian startup Attico.io offers an open-source CMS for FMCG brands, enabling them to effectively manage multiple websites. This eliminates the need for creating separate websites for each product and local market. The startup builds a core super-platform instead of integrating each website. It is beneficial for the brands since individual integration is much more expensive. Additionally, the solution simplifies the process of creating marketing campaigns. For example, it provides templates that are useful for framing the skeleton of a landing page. The marketing manager then just needs to fill it in with the desired content.

Amplepac makes Sustainable FMCG Packaging

Cover-3-FMCG-2022-Startups-StartUs-Insights-noresizeFounding Year: 2019
Location: Mumbai, India
Partner for: Sustainable Packaging, Reusable Packaging, Returnable Packaging

Amplepac is an Indian startup that designs and manufactures metal-based sustainable containers for FMCG packaging. Utilizing its blockchain-based system, India Reuse, the startup enables the return, sterilization, and reuse of metal containers. It also offers reward points for returning the containers. After the containers complete several lifecycles, they are recycled, further promoting circularity. The startup offers technical support to FMCG brands for retrieving empty containers and assists in reverse logistics for a hassle-free switch to sustainable packaging. Apart from that, the pay-per-cycle model and flexible lease options make the packaging inexpensive, encouraging brands and companies to use these containers.

NOICE provides a Zero-Waste Toothpaste

Founding Year: 2019
Location: New York, USA
Partner for: Natural Toothpaste, Sustainable Packaging, Subscription-based Service

US-based startup NOICE makes a zero-waste toothpaste from natural elements such as charcoal, essential oils, and other active ingredients. This eliminates the use of certain toxic chemicals like sodium pyrophosphate, brilliant blue FCF, and helidone pink, which are harmful to both human teeth and marine ecosystems. The startup packages its product in recyclable glass bottles, thus, reducing solid waste and pollution. Also, its eco-friendly subscription-based model promotes the reuse of glass bottles as many times as possible before they are sent for recycling.

Discover All Emerging FMCG Startups

The FMCG startups showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach. Download our free FMCG Innovation Report for a broad overview of the industry or get in touch for quick & exhaustive research on the latest technologies and emerging solutions that will impact your company in 2022!

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