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Digital Advertising Market Report 2026: Big Spend Forecast, Dense Startup Activity
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Digital Advertising Market Report 2026: Big Spend Forecast, Dense Startup Activity

With ~6B people online in 2025, digital reach keeps expanding. However, growth is now gated by signal loss and proof of incrementality. The fastest reallocation is toward channels with transaction and first-party data leverage, especially as US eCommerce hit USD 310.3B in Q3 2025 and 16.4% of retail sales.

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