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The one-fits-all approach has lost its influence on the travel industry. More people, especially Millennials, no longer consider a beach holiday as the ideal way to spend their annual leave. People travel for the experiences that await them in new locations. Moreover, consumers increasingly carry out their booking activities online – by themselves thus overall changing their travel habits. This situation has a profound impact on the travel industry and challenges travel agents (TAs) to adapt in order to survive.
While at the turn of this century, arranging a holiday entailed a visit to the local travel agent, digital travel is the new frontier. It is still being debated whether the metaverse will change the way we travel for good. Still, for travel agents, it signifies a pressing need to address the ongoing digital transformation. To identify what trends are disrupting the travel industry, we analyzed 1.000+ TravelTech startups. In this breakdown, we will share the eight most impactful innovation areas with you.