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For centuries, the jolly man in the red suit, his large crowd of elves, and his reindeer Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and – of course – Rudolph, have brought us joy at this time of the year.
In January, Santa Claus approached us with a special request: identifying cutting-edge startups to cooperate with in order to shorten the waiting time for kids and children at heart. We were thrilled to carry out this search – and, also, we didn’t want to end up on his naughty list.
To support Santa in keeping up with the digital transformation we evaluated 2412 startups to identify emerging technologies disrupting Christmas. This Breakdown reveals the five most influential innovation areas and most promising startups that deeply impact this season.