Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the automotive industry. This time, you get to discover 5 hand-picked driver monitoring startups.
Out of 200, the Global Startup Heat Map highlights 5 Top Driver Monitoring Startups
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 200 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 automotive startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 195 driver monitoring solutions, get in touch.
Click to download
Sighthound advances Facial Tracking: Face Recognition, Emotion Recognition
In-car intelligence uses facial tracking to monitor a driver’s attention. More precisely, it’s about tracking factors such as drowsiness and fatigue, which are the leading causes when it comes to road accidents. Sighthound, a US-based startup, develops artificial intelligence-driven computer vision technology to monitor the interior of vehicles and provide driver assistance.
Optalert works on Eye-Tracking: Measuring Drowsiness & Fatigue
A driver’s attention, health status, and energy level are essential components of driving safely. Monitoring and alerting a driver in time, in case any of the aforementioned components are off, can prevent road accidents from happening. Startups working on driver monitoring solutions develop facial tracking techniques — for example tracking a driver’s eye movement, as they are a great indicator of measuring one’s level of distraction. Optalert’s eyelid-tracking technology monitors and alerts the driver as soon as “micro-sleeps” start to occur. This prediction is possible in an early stage, before experiencing performance failures.
Sober Steering focuses on Biometrics: Alcohol Detection
Besides computer vision technologies, gaining access to unique physical and behavioral characteristics of a driver can be obtained through biological sensors, namely via biometrics. A Canadian startup called Sober Steering develops a sensor pad which is installed in the steering wheel and notifies the driver when alcohol is detected. This takes away the “guesswork” of when driving under the influence.
CardioID advances Biometrics: Heart-Rate Monitoring
Another use case of driver assistance systems using biometrics is heart rate monitoring. CardioID, a startup from Portugal, introduced ‘Cardiowheel’, which implements an electrocardiogram (ECG) that continuously monitors the driver’s heart rate through the steering wheel’s grip. The pulse of the driver is measured via their hands thus cardiac health problems and drowsiness can be detected. Usually, measuring one’s heart rate requires an external device, which in this case is already configured in the steering wheel.
Edge3 facilitates In-Cabin Intelligence: Occupant Monitoring
Driver Monitoring, in this case, focuses on the passengers in a vehicle. In the case of an accident, this in-cabin technology detects whether a person is sitting on the passenger seat and can prevent an accidental airbag explosion, as well as adjust to the passenger’s age, weight, and other attributions to reduce the risk of injuries. Edge3, a US-based startup, provides Artificial Intelligence-based cabin-monitoring for drivers, passengers, and other personal items during a trip.
Discover more Automotive Startups
Automotive startups such as the examples highlighted in this report focus on electrification, autonomous driving, new materials as well as sustainability. While all of these technologies play a major role in advancing the automotive industry, they only represent the tip of the iceberg. To explore more automotive technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Automotive Innovation Report to save your time and improve strategic decision-making.
