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SaaS Industry Report 2026: Europe’s Cloud Adoption Tops 50%
topicIndustry 4.0
SaaS Industry Report 2026: Europe’s Cloud Adoption Tops 50%

Software-as-a-Service is shifting from a deployment model to a procurement and operating standard. With 52.7% of EU enterprises using paid cloud services in 2025, the SaaS market’s next cycle is defined by vertical workflows, embedded analytics, and decision intelligence.

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