The Market in One View

Grand View Research estimates the global video surveillance market to reach USD 147.66B by 2030, growing at a ~12.3% CAGR (2025-2030). The same outlook attributes USD 52.85B in 2024 to the hardware component and reports North America at 32.1% of 2024 revenue.

These numbers frame where platform vendors, cloud VMS providers, and AI analytics players are most likely to compete on margin and compliance.

McKinsey’s smart city analysis links technology-enabled public safety, including analytics-driven monitoring and faster dispatch, to 20-35% faster emergency response times and 30-40% reductions in crime incidents.

This makes the ROI case legible for municipalities and campus/enterprise operators evaluating surveillance modernization as a productivity lever for understaffed security teams.

Convergence between physical security and enterprise IT is also no longer optional. 77% of end users say security and IT now collaborate, 50% report security purchases are shared with IT, and 37% plan to implement AI-powered automation by the end of 2025.

Demand, Deployment, and Revenue Outlook

City-scale deployments illustrate how surveillance is shifting from coverage to operational orchestration. For example, Dubai’s Oyoon initiative involves 300 000+ cameras and describes AI-supported operations that dispatch a response in under four minutes.

It also cites event-scale deployments like 15 000 cameras at FIFA World Cup stadiums and Expo 2020’s 15 000 cameras plus ~3500 access control readers. These figures ground the integrated command center trend in real deployment footprints.

At the same time, security operating models are reorganizing around integration and automation. Genetec reports that across end users, 70% run an integrated physical security system.

Among organizations planning a technology switch, 60% cite better integration as the driver. The same report flags data-sharing friction as only 25% share security data with other departments. This is a constraint on AI video analytics and cross-site situational awareness programs.

Further, interoperability standards are expanding the addressable ecosystem for multi-vendor deployments. ONVIF’s conformant ecosystem surpassed 35 000 conformant products as it entered 2026. This indicates that procurement teams increasingly specify interoperability requirements instead of locking into single-vendor stacks.

According to Research and Markets, the security and surveillance market size is expected to grow from USD 20.95 billion in 2025 and is projected to grow to USD 28.15 billion in 2029 at a CAGR of 7.7%.

The security and surveillance systems market comprises approximately 18 910+ startups within a broader ecosystem of 215 700 companies. Also, it reflects a large and diversified market despite a yearly growth rate of 0.81%, which indicates ongoing consolidation rather than reduced activity.

Innovation remains a core driver, supported by 469 500 patents, indicating sustained development across surveillance hardware, analytics software, and integrated security platforms. The global workforce reaches 17.1 million professionals, with 3700 new employees added in the last year.

 

 

Startup Spotlights: Five Companies to Watch

EyeQ Solutions deploys AI Video Surveillance Solutions

EyeQ Solutions is an Indian startup that designs security and surveillance systems for retail, enterprises, smart cities, and residential environments.

The startup builds AI-powered video surveillance solutions using intelligent cameras and centralized software. It analyzes behavior and generates real-time alerts across connected locations through advanced analytics.

 

 

It also employs computer vision, facial recognition, and event detection to reduce theft, strengthen incident response, and maintain continuous situational awareness.

The video surveillance solutions enable unified monitoring, predictive risk identification, and automated safety actions through a single operational system.

promiseQ builds Security Intelligence Platforms

promiseQ is a German startup that designs autonomous security and surveillance systems combining edge intelligence with cloud-based orchestration for real-time threat management.

It deploys promiseQube, a compact AI device that connects to existing camera networks and processes video streams directly on the edge. The device performs intrusion detection, camera health monitoring, and event analysis while maintaining system operation during limited or disrupted connectivity.

Moreover, the startup integrates privacy zones, offline alert buffering, over-the-air updates, pan-tilt-zoom control, and open network video interface forum (ONVIF) camera discovery to maintain compliance and system reliability.

The startup connects edge deployments to promiseQ Cloud to centralize device management, enable remote configuration, and provide system-wide visibility. The cloud layer strengthens coordination across locations and preserves autonomous operation at the edge.

Sens-Or Solutions Kft manufactures Unattended Ground Sensor (UGS) Systems

Hungarian startup Sens-Or Solutions Kft manufactures unattended ground sensor (UGS) systems for security and surveillance across homeland security, law enforcement, and industrial environments.

The startup designs the Omtrex unattended ground sensor system as a wireless, modular, and scalable sensor network. The system detects and classifies human activity and vehicle movement in isolated areas that lack communication and infrastructure.

Also, Omtrex Compact is a miniaturized UGS solution optimized for rapid deployment. This solution supports temporary protection, counter-terrorism operations, intelligence gathering, and law enforcement missions through discreet and flexible ground surveillance.

ASISGUARD specializes in Border Security and Defense Surveillance

ASISGUARD is a Turkish startup that develops security and surveillance systems for defense and public safety operations. It integrates unmanned aerial platforms, electro-optical vision technologies, and border monitoring capabilities into its security solutions.

The SONGAR armed drone system is for continuous day-and-night surveillance missions. The system captures and transmits real-time video and operates within extended mission ranges under centralized command.

The startup equips the SONGAR system with autonomous and manual flight modes to support flexible mission execution. It also enables mission planning on moving maps, return-to-home functions, and continuous telemetry streaming to maintain situational awareness and reduce operator workload.

Moreover, the startup operates a portable ground control station that records video and displays live flight and telemetry data. The station also manages in-mission adjustments to maintain operational control during active deployments.

CXVIEW develops AI Camera Surveillance for Retail Analytics

CXVIEW is a Vietnamese startup that creates AI-driven video analytics and real-time surveillance systems for security-critical environments. It upgrades existing camera infrastructure into intelligent monitoring systems by applying computer vision and edge AI to process video streams locally and generate real-time security insights.

The startup integrates intrusion detection, abnormal behavior detection, license plate recognition, people counting, heat and route mapping, and safety compliance monitoring into a single surveillance framework.

It deploys a unified platform that combines edge computing, centralized analytics, and visualization dashboards. This architecture reduces latency and simplifies integration across distributed surveillance deployments.

What Changes in Security Tech Next

Discover the emerging trends in the security & surveillance system market along with their firmographic details:

 

 

Internet of Things (IoT) Security

This segment within the security and surveillance industry includes 2800 companies employing 212 200 professionals, with 60+ new employees added in the last year. IoT security systems connect cameras, sensors, access controls, and alarms across physical environments to collect data in real time and enable continuous monitoring.

These interconnected devices support perimeter security, asset tracking, and automated incident alerts across distributed sites. Despite a moderate annual growth rate of 6.04%, IoT-based security is a core enabler of responsive and data-driven surveillance infrastructures.

Biometric Security

This domain spans 18 700 companies and employs approximately 1.6 million professionals, with 500+ new employees added over the past year. It integrates facial recognition, fingerprint scanning, iris recognition, and behavioral biometrics into surveillance workflows to strengthen access control and identity verification.

Consequently, biometric security systems improve accuracy in threat detection and reduce dependency on manual verification processes. The biometric security segment records an annual growth rate of 21.86% and indicates its rising importance in modern security systems.

Cloud Computing

This segment accounts for 229 400 companies and supports a workforce of 16.5 million employees, with 7200 new employees added in the last year. Cloud-based surveillance platforms aggregate video feeds, sensor data, and analytics outputs into unified dashboards that enable remote management and cross-site visibility.

This architecture improves system flexibility, accelerates deployment, and supports analytics without local infrastructure constraints, while the segment records an annual growth rate of 39.36%.

Who’s Buying, Funding, and Scaling

The security and surveillance systems market demonstrates an active and well-capitalized funding environment, with an average investment value of USD 50.9 million per round. The segment includes more than 27 600 investors participating across over 35 300 funding rounds.

Capital flows support more than 12 100 companies and reflect sustained financing across hardware manufacturing, video surveillance platforms, analytics software, and infrastructure-driven security solutions.

Acquisition behavior is a direct signal of where incumbents see defensible differentiation.

Silver Lake made an investment of USD 500 million in Symantec, which is a major cybersecurity firm. Goldman Sachs Asset Management invested USD 125 million in Fortress Information Security to expand its supply chain cybersecurity platform.

SoftBank Robotics Group partnered with icetana AI, investing AUD 1.87 million for a 17.6% stake and exclusive Japan distribution rights.

General Catalyst co-led a USD 200 million Series D funding round in Armis, a cybersecurity company. Allegion Ventures invested USD 20 million in Ambient.ai to enhance AI-driven, real-time security alerts from existing camera systems. Blackstone acquired Vivint for over USD 2.0 billion, strengthening its position in monitored home security and home automation.

 

How This Report Was Built

This security & surveillance systems outlook draws on the StartUs Insights Discovery Platform to map 9M+ companies, 25K+ technologies and trends, and 190M+ patents, alongside news signals and market publications. It breaks the market into sensing hardware, edge and cloud analytics, VMS/PSIM platforms, evidence management, and monitoring operations.

The analysis also follows how deployments are being operationalized in the real world: hybrid cloud adoption, interoperability requirements, and the shift from coverage to continuous decision support inside security operations centers. It tracks the constraints that now shape vendor selection and rollout speed – privacy and AI governance, cybersecurity exposure across connected devices, supply-chain and compliance risk, and workforce capacity.