10 New Immersive Technology Companies & Startups to Watch in 2026

Executive Summary: Which are the Top 10 New Immersive Technology Companies to Watch?

1. Exolumen (Netherlands): Builds an AR-based surgical visualization projector for precision in reconstructive procedures.
2. Umety (USA): Provides an immersive e-learning platform with AR/VR content and offline-enabled VR headsets.
3. Exvirience (Italy): Offers XR platforms and hardware for industrial maintenance, remote assistance, and quality checks.
4. Virtual Designs Hub (UAE): Creates VR/MR-powered interior design and property visualization with interactive digital twins.
5. Furnisto (India): Develops AR-based digital furniture showrooms with 3D models for customer engagement.
6. Cachar (Argentina): Delivers webAR-based interactive 3D models for e-commerce product visualization.
7. Vrained (Switzerland): Provides VR-based freeskiing and snowboarding training platforms for athletes.
8. Jetsetter (USA): Builds VR-enabled travel previews with trip planning and booking integration.
9. Distance Technologies (Finland): Develops glasses-free XR displays for defense, aerospace, and automotive industries.
10. Quick Wear (Saudi Arabia): Offers an AR-powered virtual try-on fashion app with AI-driven recommendations.

Global Startup Heat Map highlights New Immersive Technology Companies to Watch

Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 7M+ startups, 20K+ technology trends, plus 150M+ patents, news articles & market reports, we identified the top immersive tech companies.

The Global Startup Heat Map below highlights emerging immersive tech solutions you should watch in 2026, as well as the geo-distribution of 6400+ immersive tech startups & scaleups we analyzed for this research.

According to our data, we observe high startup activity in the USA and India, followed by the UK. The top 5 Startup Hubs for Immersive Technology are London, Dubai, Singapore, New York City, and Bangalore.

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Discover Emerging Immersive Technology Solutions to Watch in 2026

We hand-picked startups to showcase in this report by filtering for their technology, founding year, location, funding, and other metrics. These emerging immersive technology startups work on solutions ranging from surgical applications and glasses-free XR to AR for e-commerce and virtual interior design.

1. Exolumen – AR-Powered Surgical Planning

• Founding Year: 2024
• Location: Nijmegen, Netherlands

Dutch startup Exolumen develops an augmented reality (AR)-based device, ARProjector, for surgical visualization. The device projects real-time anatomical or pre-operatively planned data onto the patient’s body. This enables surgeons to improve the precision and accuracy of reconstructive procedures.
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The projector deploys modular imaging options such as thermal overlays. It offers real-time alignment of blood vessels and tissues for surgical planning. Moreover, it operates without headsets or external screens. This saves time during complex surgeries.

2. Umety – Immersive E-Learning Platform

• Founding Year: 2023
• Location: San Francisco, California, USA

USA-based startup Umety delivers an immersive learning platform for kindergarten through 12th-grade (K-12) education. It deploys AI, virtual reality (VR), and AR to engage students with the core concepts.

It encompasses science, technology, engineering, and mathematics (STEM), as well as language, virtual tours, and career exploration. This enables students to better understand through active participation. It also features cross-device compatibility across AR/VR headsets, interactive flat panels (IFPs), and more.

Further, the startup’s VR headset, UmetyVR, uses preloaded immersive content aligned with the curriculum. The device works offline, reducing the need for an internet connection in the classroom. It supports students and teachers with personalized education.

3. Exvirience – XR-based Industrial Maintenance

• Founding Year: 2023
• Location: Milan, Italy

Italian startup Exvirience offers an extended reality (XR) platform and hardware for industrial maintenance. The platform gives visibility of shop floor operations through headsets and interactive 3-dimensional (3D) models. This enables site operators to intervene remotely in real time.

The platform further facilitates quality checks through XR. This allows remote troubleshooting and maintenance without the need for on-site visits. This way, it supports manufacturing companies in reducing machine downtime.

4. Virtual Designs Hub – Interactive Virtual Interior Designing

• Founding Year: 2024
• Location: Sharjah, UAE

UAE-based startup Virtual Designs Hub converts architectural designs into interactive virtual spaces. The platform suits architects, interior designers, building contractors, and real estate property developers. The platform’s virtual tours leverage VR and mixed reality (MR) to showcase residential and commercial spaces remotely.

It deploys AR and tangible table technology to enable buyers to interact with 3D models. It also creates a digital twin of the property for remote walkthroughs.

Moreover, the startup’s platform VStudio allows interior designers to customize elements of the virtual space, including color palettes and furniture arrangement. Marker-based AR further makes the virtual blueprint more interactive. This makes the experience informative and engaging, allowing buyers to make quick purchase decisions.

5. Furnisto – AR-based Interactive Furniture Visualization

• Founding Year: 2024
• Location: Mumbai, India

Indian startup Furnisto creates AR-based interactive furniture visualization. It uses AI to convert uploaded 2D images and videos into 3D digital showrooms. The platform’s AR allows customers to visualize furniture in their own space. The 360-degree model provides a sense of size, color, fabric, and texture. This supports customer purchase decisions.

The platform also features shareable links, quick response (QR) codes, seller dashboards, product variations, and more. This allows furniture sellers and e-commerce brands to enhance customer engagement and shopping experience.

Want to Explore 6400+ AR for Immersive Technology Startups & Scaleups?

6. Cachar – AR-led 3D Models for E-Commerce Products

• Founding Year: 2024
• Location: Buenos Aires, Argentina

Argentinian startup Cachar deploys AR to create 3D models of e-commerce products. It integrates web-based AR (webAR) into the seller’s e-commerce site. The platform offers realistic product representation to shoppers, increasing purchase confidence. This reduces return rates and enhances seller profitability.

7. Vrained – VR-Powered Sports Training

• Founding Year: 2024
• Location: Bern, Switzerland

Swiss startup Vrained offers a VR-based training platform for freeskiing and snowboarding. The platform replicates real-life freestyle scenarios in a controlled VR environment. It evaluates athlete behavior and tracks learning progress, improving their performance. It also provides a safe training alternative to injured athletes.

Further, the startup’s app Skill-VR offers training to beginner athletes. It trains users to estimate speed and anticipate landings safely. It simulates conditions like wind and poor visibility. This enables beginners to practice in a safe environment and strategize their moves.

Another app, Pro-VR, recreates slopestyle courses and freeride faces. This suits experienced athletes. It enables more repetitions. This supports performance improvement, enhancing competition outcomes.

8. Jetsetter – VR-based Travel Previews

• Founding Year: 2024
• Location: Los Angeles, California, USA

USA-based startup Jetsetter delivers VR-based travel previews. Using headsets enables users to explore destinations, hotels, and events remotely. It also integrates trip planning and booking features within the virtual environment. This facilitates making informed travel decisions. It benefits travelers, event organizers, and trip planners by improving engagement.

9. Distance Technologies – Glasses-free XR Previews

• Founding Year: 2024
• Location: Helsinki, Finland

Finnish startup Distance Technologies offers computational optics and AI-driven software. It serves the defense, aerospace, and automotive industries. Leveraging MR, its technology converts transparent surfaces into 3D light fields that blend with the real-world environment.

In automobiles, the software converts windshields and cockpit windows into an immersive virtual display across the entire field of view. It overlays information such as navigation cues, light detection and ranging (lidar)-based obstacle detection, and data from advanced driver assistance systems (ADAS).

This provides a safer alternative to tablet-dependent head-up displays (HUDs). It also gives vehicle manufacturers the flexibility to experiment with car design.

10. Quick Wear – AR-driven Virtual Try-on

• Founding Year: 2024
• Location: Jeddah, Saudi Arabia

Saudi Arabian startup Quick Wear offers an AI-driven fashion delivery app. The app displays outfits from different retailers. It provides shoppers with personalized recommendations based on AI. It features AR-based virtual try-on. This lets users try the outfits digitally before making a purchase. This enhances shopping convenience, improves decision-making, and reduces return rates.

Discover All Emerging Immersive Technology Startups

The 10 immersive technology solutions showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach. Download our free Industry Innovation Reports for a broad overview of the industry, or get in touch for quick & exhaustive research on the latest technologies & emerging solutions that will impact your company in 2026!