Discover 5 Top Heads Up Display Solutions impacting Automotive Companies

Curious about new technological advancements in the automotive industry? Explore our analysis of 115 global startups & scaleups and learn how their heads up display (HUD) solutions impact your business!

Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the automotive industry. This time, you get to discover 5 hand-picked startups developing heads up display solutions impacting automotive companies.

Out of 115, the Global Startup Heat Map highlights 5 Top Heads Up Display Solutions impacting Automotive Companies

The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering 2 093 000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.

The Global Startup Heat Map below reveals the distribution of the 115 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 110 heads up display solutions for automotive, get in touch.

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Seemore develops Helmet HUDs

Founding Year: 2016
Location: Wrocław, Poland
Funding: USD 58 000
Partner for: Rider Assitance

Seemore is a Polish startup that develops the Seemore HUD, an augmented reality (AR)-based software-hardware solution for motorcycle helmets. Using the startup’s module, motorcyclists access navigation maps, message or call notifications, and also monitor their fellow riders. This eliminates distractions and allows drivers to maintain maximum concentration on the road. The HUD provides added value for two-wheeler owners who are striving to achieve maximum safety and comfort while riding. At the same time, Seemore allows helmet manufacturers to obtain a technologically-advanced solution for rider safety.

CY Vision offers 3D AR HUDs

Founding Year: 2016
Location: San Jose, US
Funding: USD 7 M
Partner for: True 3D Holographic Displays

CY Vision is a US-based startup that develops a software-based holographic display technology. The solution delivers AR experiences that meet the challenges of difficult vehicular environments. The holographic HUDs offer true 3D capability across multiple depth planes and a large field of view (FOV) for the driver. Further, the startup’s real-time computational holography calculates high frame rate overlays that dynamically adapt to the seat, head, and eye positions of the driver, keeping drivers active and engaged while ensuring that their eyes are never off the road.

Consenz makes Voice-assisted HUDs

Founding Year: 2020
Location: Stockholm, Sweden
Funding: USD 270 000
Partner for: Hands-free Phone Control

Swedish electronics startup Consenz develops solutions to reduce fatal road accidents and improve road safety. The startup develops a connected, voice-assisted HUD that provides access to all functions in a driver’s cell phone while driving. Additionally, a dash camera scans the road ahead and provides valuable data for improving the quality of service. The startup’s solution upgrades the digital interface of any car and improves the individual and collective behavior of drivers on the road.

Basemark provides a Lightweight Graphics Engine

Founding Year: 2015
Location: Helsinki, Finland
Funding: USD 4 M
Partner for: Computing Engine, Human-Machine Interfaces (HMI)

Basemark is a Finnish startup that offers tools for connected and autonomous vehicles. The startup’s flagship Rocksolid Engine solution is a lightweight, portable graphics and computing engine. It serves as middleware for graphics and computing application development. The solution is optimized for embedded and mission-critical applications such as autonomous driving, advanced driving assistant system (ADAS), and human-machine interface, including AR-HUDs. Rocksolid Engine enhances safety and power consumption while speeding up graphics rendering.

FUTURUS creates Light Field AR Displays

Founding Year: 2016
Location: Beijing, China
Funding: USD 25 M
Partner for: Mixed Reality (MR) Displays

Chinese startup FUTURUS provides advanced display technologies for automotive manufacturers. The startup develops a range of AR and mixed reality displays for car windshields to enhance passenger safety and maximize in-car entertainment. The startup’s Light Field AR HUD utilizes light field display technology to project virtual information such as navigation, assisted driving, and autonomous driving data onto the windshield. This provides drivers with AR information support and makes autonomous driving more convenient, eliminating disparities and visual discrepancies.

Discover more Automotive Startups

Automotive startups such as the examples highlighted in this report focus on ADAS, mixed reality, and driver safety. While all of these technologies play a major role in advancing the automotive industry, they only represent the tip of the iceberg. To explore more automotive technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Automotive Innovation Report to save your time and improve strategic decision-making.

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