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Executive Summary: Which are the Top 10 Ecommerce Solutions to Watch?

  1. Buyience (UK): Develops an AI-powered B2B ecommerce platform that digitizes sales workflows with real-time pricing, margin protection, live negotiations, and unified inventory and order management.
  2. AInstein (Canada): Offers AI-driven virtual try-on for fashion ecommerce and an AI-powered partner relationship management platform that automates onboarding, performance tracking, and commission management.
  3. Runa AI (USA): Builds AI agents for fashion ecommerce that automate merchandising, styling assistance, and trend detection to improve shopper engagement and product relevance.
  4. ShopGeniusAI (Germany): Creates an AI shopping assistant chatbot with NLP-based guidance, visual search, and intent-driven product discovery to boost conversion and customer engagement.
  5. ProvisCommerce (India): Provides an AI-powered B2B ecommerce platform that improves customer retention through RFM analysis, automated marketing actions, and predictive inventory management.
  6. MerchVerse (UAE): Develops a web3 shopping platform that aggregates ecommerce brands, enables AI-powered discovery, supports crypto payments, and issues NFT-based purchase receipts.
  7. SEOVER (Brazil): Offers an AI-driven SEO automation tool that improves ecommerce product visibility through automated indexing, metadata generation, and scalable content management.
  8. buy.social (Hong Kong): Delivers a social commerce integration layer that connects social media engagement with ecommerce sites, enabling influencer-driven selling and personalized shopper experiences.
  9. callrichard (Austria): Provides an AI voice assistant for ecommerce that automates phone-based customer support, order queries, and conversational upselling using real-time system integrations.
  10. Dialog (France): Builds an AI shopping assistant that guides shoppers with contextual recommendations, intent-based engagement, and real-time product support to increase conversions.

Global Startup Heat Map highlights Emerging Ecommerce Startups to Watch

Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 9M+ startups, 25K+ technology trends, plus 190M+ patents, news articles & market reports, we identified the top ecommerce startups.

The Global Startup Heat Map below highlights emerging ecommerce startups you should watch in 2026, as well as the geo-distribution of 8K+ startups & scaleups we analyzed for this research.

According to our data, we observe high startup activity in the USA and India, followed by the UK. The top 5 Startup Hubs for ecommerce are London, Bangalore, New York City, San Francisco, and Dubai.

 

Discover Emerging Ecommerce Business Solutions to Watch in 2026

We hand-picked startups to showcase in this report by filtering for their technology, founding year, location, funding, and other metrics. These emerging ecommerce startups work on solutions ranging from virtual assistants and crypto-powered shopping to search engine optimization (SEO) automation and ecommerce voice agents.

1. Buyience – AI-Powered B2B Commerce

  • Founding Year: 2024
  • Location: London, UK

UK-based startup Buyience‘s Nova Core is an artificial intelligence (AI)-powered business-to-business (B2B) ecommerce platform. The platform digitises business sales workflows. Its AI quote engine quotes optimal prices with real-time margin protection.
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It enables real-time negotiations via live chat between buyers and sellers. AI suggestions guide the conversation for beneficial outcomes. Further, the platform unifies product catalogues, manages multi-warehouse inventory, and offers customer-specific pricing.

This benefits wholesalers, distributors, and manufacturers with self-service ordering and live inventory updates. It also automates and simplifies order management.

2. AInstein – Virtual Try-On and Partner Relationship Management (PRM)

  • Founding Year: 2025
  • Location: Vancouver, Canada
  • Funding: USD 2M

Canadian startup AInstein offers virtual try-on for fashion ecommerce. It leverages AI and computer vision to let shoppers visualise products on themselves. This supports consumers’ purchase decisions and reduces return rates.

Another solution is the A-powered PRM platform. It automates partner communication, onboarding, and training. It tracks partner performance for a profitable channel strategy. It also automates deal registration, opportunity management, and commission tracking to maximize revenue through partner channels.

These tools benefit online retailers, fashion brands, and ecommerce partner networks by enhancing customer experience and operational efficiency.

3. Runa AI – Virtual Assistant for Fashion Ecommerce

  • Founding Year: 2024
  • Location: San Francisco, CA, USA

US-based startup Runa AI develops AI agents to automate ecommerce merchandising and shopper engagement. The Visual Merchandiser agent curates shoppable outfit bundles and trend-driven product groupings. The Personal Stylist agent chats with shoppers and delivers style advice in real time. These enhance customer engagement and experience.
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The Trend Spotter agent scans social media and cultural signals. It leverages a proprietary fashion knowledge graph for trend spotting and automated catalogue updates. These solutions benefit fashion ecommerce retailers by improving product relevance and buying confidence.

4. ShopGeniusAI – GenAI Shopping Assistant Chatbot

  • Founding Year: 2024
  • Location: Dusseldorf, Germany

German startup ShopGeniusAI creates an AI shopping assistant chatbot. It guides shoppers in real time, answers questions, and supports multilingual interactions using natural language processing (NLP). This improves customer engagement and product sales.

Further, the startup offers visual search with images for intuitive product lookup by photo uploads. It leverages deep learning and image recognition to match images and products. Another solution, Genius Search, uses NLP to deliver relevant search results based on shopper intent. This improves product discovery and conversion rates.

5. ProvisCommerce – Customer Intelligence and Retention

  • Founding Year: 2024
  • Location: Rajasthan, India

Indian startup ProvisCommerce offers a B2B ecommerce platform for wholesalers, distributors, and online brands. The platform uses AI-based data modelling to conduct recency, frequency, and monetary (RFM) analysis of a brand’s existing customers.

Based on the analysis, the platform automates communication actions to respective customer segments. It also retargets and upsells products to customers. This improves customer loyalty and retention.
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Furthermore, the platform provides intelligent inventory management and automated order processing. It executes predictive analysis of inventory levels, stock keeping units (SKUs), category levels, brand levels, and more. It also automates marketing action, including price drops, discounts, and offers, based on the stock requirement. This helps the sellers to eliminate overstocking, understocking, and dead stock.

 

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6. MerchVerse – Crypto-Powered Shopping

  • Founding Year: 2024
  • Location: AbuDhabi, UAE

UAE-based startup MerchVerse develops a web3 platform for online shopping and merchandising. It aggregates multiple ecommerce brands. It leverages an AI-powered search engine and filters to help users find relevant merchandise quickly.

The platform provides product reviews via augmented or virtual reality (AR/VR). This engages users and improves their shopping experience.

Further, the platform allows shoppers to pay through crypto, along with other payment options. It generates a non-fungible token (NFT) receipt for every purchase. Blockchain allows ownership verification for these purchases, ensuring secure transactions.

7. SEOVER – SEO Automation

  • Founding Year: 2024
  • Location: Sao Paulo, Brazil

Brazilian startup SEOVER provides an SEO automation tool for ecommerce stores. It uses AI-driven automation for on-page search engine optimization and URL indexing without manual intervention. This boosts search engine visibility and organic traffic.

The tool creates indexable product pages, diversified sitemaps, and metadata automation to improve search engine rankings. It works as a subdomain or subdirectory environment to enhance content traceability. It also allows independent content management without duplication.

This allows online retailers and digital marketers to increase product discoverability and prevent conversion losses.

8. buy.social – Social Commerce Integration

  • Founding Year: 2024
  • Location: Hong Kong, Hong Kong

Hong Kong-based startup buy.social offers a social commerce layer to connect shopper interactions on social media with brand sites. It uses application programming interface (API) integration technology.

The solution facilitates data-driven marketing, allowing brands to expand their reach via social commerce data. It helps them understand customer behavior in detail. These insights guide marketing decisions. Moreover, it creates a personalized experience for shoppers, promotes user-generated content, and allows real-time responding to queries.

The solution also manages collaborating with influencers, displaying products through influencer content, and rewarding influencers using a rewards-based model. This builds credibility through authentic influencer-led product promotion.

9. callrichard – Ecommerce Voice Agents

  • Founding Year: 2025
  • Location: Vienna, Austria

Austrian startup callrichard offers an AI voice assistant for ecommerce customer support. It automates phone interactions for online stores, reducing wait times. It leverages API integration to access orders, shipping, payments, and customer data in real time. This enables it to handle inquiries, as well as upsell or cross-sell using conversational voice. This aids ecommerce merchants by improving support efficiency.

10. Dialog – AI Shopping Agent

  • Founding Year: 2023
  • Location: Paris, France

French startup Dialog‘s AI shopping assistant guides online shoppers through product decisions. It uses AI‑driven product recommendation and natural language understanding to match shoppers with relevant products.

The solution answers customer questions on product and category pages, reducing purchase friction. It captures shopper intent to trigger smart engagement and reengagement actions. It also showcases trends and patterns from customer chats. This helps online retailers increase conversion.

Discover All Emerging Retail Startups

The retail startups showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach. Download our free Retail Innovation Report for a broad overview of the industry or get in touch for quick & exhaustive research on the latest technologies & emerging solutions that will impact your company in 2026!