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As vendors look for innovative ways to stand out from the crowd and extend customer reach online, customer-facing & smart packaging elements are only two of many solutions. The packaging industry along with emerging startups offer extensive opportunities such as mobile-engaged, flexible and sustainable packaging.
Flexible and interactive packaging, in particular, drastically enhance the customer experience – serving both, customers in their on-the-go lifestyle and manufacturers in extending their product’s shelf life. With a highly competitive vendor landscape, the global packaging market will encounter steady growth over the next years. Furthermore, the global market will reach a value of 654.88 billion Euro by 2020, growing at a CAGR of 5.6%.
At StartUs Insights, we performed a comprehensive analysis of 700+ startups in the packaging industry to identify major innovation areas and the startups driving them. In this breakdown, we share actionable intelligence on the application and potential of the most disruptive of these technologies.