Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the food industry. This time, you get to discover 5 hand-picked superfoods developed by startups.
Global Startup Heat Map highlights 5 Top Superfoods developed by Startups out of 718
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 718 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 food startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 713 superfoods developed by startups, get in touch.
RDCL Superfoods provides Fruits-based Superfood
An increase in the occurrence of infectious diseases and an idle lifestyle demands a balanced and nutritious diet to enhance immunity. Superfoods are characterized by high nutritive value and address this need Fruits like passion fruits and dragon fruits are referred to as superfruits crowning their high nutritional value and antioxidants. Food tech startups produce superfruit blends that offer nutritional benefits while ensuring year-round availability.
US-based startup RDCL Superfoods provides fruit-based superfood blends. The startup develops plant-based flavors that are mixed with water to brew super-water. The drink provides both hydration and high nutrient value. The startup product line includes passion fruit, dragon fruit, and cocoa blends. The products have real fruit ingredients and added hydrating coconut water. The blends have high vitamin C, D3, and L-theanine.
Helga makes Chlorella-based Superfood
To meet the need for non-toxic and high nutrition food without furthering unsustainable practices requires alternative food sources. Interestingly, algae have long been used in medicinal formulations. Recently, consumers are turning to microalgae-based food as a superfood that is rich in vital nutrients including vitamin B12, iron, protein, and fiber. Thus, food tech startups have started to rely on microalgae as a source of production.
Austrian startup Helga provides algae-based superfoods. The startup cultivates Chlorella, freshwater microalgae used as a vegan superfood. Helga products are rich in vitamin B12 and contain high fiber and are lactose-free and gluten-free. The startup’s product line includes Sparkling Helga, a low-calorie soft drink made from microalgae and Bio algan cracker, a nutrient bar composed of sesame, flax seeds, and Chlorella.
Prolgae produces Spirulina
Spirulina contains more bioabsorbable proteins than meat, soybeans, and other conventional sources. Also, spirulina is a superfood with protein levels equivalent to eggs. Interestingly, the high nutritive value of spirulina makes it suitable for the diet of astronauts in space missions. Spirulina is also value-added biomass for livestock and is easily grown on a large scale. Moreover, the higher growth rate of spirulina means that it also offers an effective replacement to conventional food production.
Indian startup Prolgae produces spirulina nibs and powder. The startup’s spirulina products are highly organic and have a phycocyanin ratio of around 20%. The startup follows international guidelines for the production and sales of spirulina products, growing them in in-house pond facilities. It then processes the same by sun drying, which enriches vitamin D content in the spirulina. The startup’s spirulina nibs or flakes are ingredients that combine with salads, soups, and chocolates.
Another Tree develops Moringa-based Superfood
Moringa, a plant generally found in south-east Asian countries like India, Nepal, and Pakistan is high in nutritional value. Its bitter-tasting leaves pack vitamins and flavonoids, including quercetin that helps stabilize histamine production. Moringa also has beneficial effects in controlling blood sugar levels. Thus, startups are using it in superfood formulations because of its medicinal and nutritional value.
French Startup Another Tree cultivates, processes, and markets moringa leaves and powder. The startup cultivates Moringa plants on their farms in Cambodia. The plants are harvested by hand and shade dried and processed by disabled workers, contributing to local impact as well. Another Tree’s moringa products have 92 phytonutrients, 18 amino acids, and 46 antioxidants and are free of caffeine and theine. The products are GMO-free and rich in minerals including vitamins A, B1, B2, B3, B5, B6, B9, C, and E.
Micropod offers Microgreens
Kitchen gardens and terrace farming are on the rise lately. The awareness of nutritious food consumption and a healthy lifestyle is fueling the introduction of microgreen cultivation in homes. Microgreens are easy to grow and are harvested within weeks, as well as provide high protein. To benefit from the growing demand for microgreens, startups are developing superfoods based on microgreens.
New Zealand-based startup Micropod provides microgreen seed mats and starter kits. Micropod’s seed mats are pre-packed with nutrients for nourishment and require only water for growth. The startup provides chia, kale, and other microgreen seed trays. Chia microgreen is a nutritional superfood with loaded antioxidants, fibers, and omega 3 fatty acids. Also, Micropod’s easy-to-grow seed mat and growth trays are made of natural paper-pulp and coconut fibers and enable home-based microgreen cultivation.
Discover more FoodTech Startups
Food startups such as the examples highlighted in this report focus on fermented food, nutraceuticals, and supplements. While all of these technologies play a major role in advancing the food industry, they only represent the tip of the iceberg. To explore more food technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free FoodTech Innovation Report to save your time and improve strategic decision-making.