How To Research Market Trends

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How to Research Industry Trends in 2026: A Step-by-Step Guide for Leaders
topicInnovation Management
How to Research Industry Trends in 2026: A Step-by-Step Guide for Leaders

This guide explains how to research industry trends using real data, not guesswork. Learn a 7-step process, i.e., from defining your scope and building a research toolkit to measuring trend momentum and validating durability, using tools like TreendFeedr, Google Trends, and Market Explorer. Gain a repeatable method to spot signals early and make confident, evidence-based decisions.

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